Share-based payments - Share-based compensation expenses (Details) - CNY (¥) ¥ in Thousands |
12 Months Ended | ||
|---|---|---|---|
Dec. 31, 2025 |
Dec. 31, 2024 |
Dec. 31, 2023 |
|
| Share-based compensation expenses | |||
| Share-based compensation expenses | ¥ (1,731,063) | ¥ (1,537,740) | ¥ (1,509,806) |
| Fulfillment expenses | |||
| Share-based compensation expenses | |||
| Share-based compensation expenses | (68,092) | (84,079) | (77,926) |
| Marketing expenses | |||
| Share-based compensation expenses | |||
| Share-based compensation expenses | (52,074) | (31,215) | (33,379) |
| Technology and content expenses | |||
| Share-based compensation expenses | |||
| Share-based compensation expenses | (309,364) | (382,308) | (330,197) |
| General and administrative expenses | |||
| Share-based compensation expenses | |||
| Share-based compensation expenses | ¥ (1,301,533) | ¥ (1,040,138) | ¥ (1,068,304) |