v3.26.1
Pay vs Performance Disclosure - USD ($)
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2021
Pay vs Performance Disclosure          
Pay vs Performance Disclosure, Table
Pay Versus Performance
This section provides disclosure about the relationship between executive compensation actually paid to our principal executive officer (CEO) and
non-CEO
NEOs and certain financial performance measures of the company for the years listed below. This disclosure has been prepared in accordance with Item 402(v) of Regulation
S-K
under the Exchange Act (the “Pay Versus Performance Rules”) and does not necessarily reflect how the human capital management and compensation committee evaluates compensation decisions.
 
 YEAR
(1)
  
SUMMARY
COMPENSATION
TABLE TOTAL
FOR CEO ($)
  
COMPENSATION
ACTUALLY PAID
TO CEO ($)
(2)(3)
  
AVERAGE
SUMMARY
COMPENSATION
TABLE TOTAL
FOR
NON-CEO
NEOs ($)
  
AVERAGE
COMPENSATION 
ACTUALLY PAID 
TO
NON-CEO
NEOs ($)
(2)(4)
  
VALUE OF INITIAL FIXED $100
INVESTMENT BASED ON:
(5)
  
NET INCOME
(LOSS)
($)
(MILLIONS)
  
NET
REVENUES 
($)
(MILLIONS)
(6)
  
TOTAL
SHAREHOLDER
RETURN ($)
  
 
PEER GROUP
TOTAL
SHAREHOLDER
RETURN ($)
(a)
    
 
(b)
 
    
 
(c)
 
    
 
(d)
 
    
 
(e)
 
    
 
(f)
 
    
 
(g)
 
    
 
(h)
 
    
 
(i)
 
 2025
    
 
29,846,850
 
    
 
22,039,753
 
    
 
4,738,454
 
    
 
3,465,284
 
    
 
0.66
 
    
 
117.99
 
    
 
219.0
 
    
 
275.5
 
 2024
    
 
5,016,951
 
    
 
301,397
 
    
 
1,912,190
 
    
 
459,570
 
    
 
3.01
 
    
 
122.94
 
    
 
(160.3)
 
    
 
326.5
 
 2023
    
 
6,713,337
 
    
 
3,235,433
 
    
 
2,291,354
 
    
 
1,261,801
 
    
 
7.12
 
    
 
116.75
 
    
 
(338.1)
 
    
 
343.4
 
 2022
    
 
6,770,871
 
    
 
(6,453,862)
 
    
 
2,656,373
 
    
 
(1,184,913)
 
    
 
9.85
 
    
 
114.29
 
    
 
(366.1)
 
    
 
418.9
 
 2021
    
 
6,572,625
 
    
 
(8,778,700)
 
    
 
5,782,695
 
    
 
4,365,316
 
    
 
52.13
 
    
 
115.76
 
    
 
(182.1)
 
    
 
464.7
 
 
 
(1)
The following table lists the CEO and
non-CEO
NEOs for each of years 2025, 2024, 2023, 2022 and 2021:
 
  YEAR  
  
CEO
  
NON-CEO
NEOS
  2025
  
 Ethan Brown
  
Lubi Kutua, Dariush Ajami, PhD, Teri L. Witteman, Drew Lufkin
  2024
  
 Ethan Brown
  
Lubi Kutua, Dariush Ajami, PhD, Teri L. Witteman, Jonathan Nelson
  2023
  
 Ethan Brown
  
Lubi Kutua, Dariush Ajami, PhD, Jonathan Nelson, Akerho “AK” Oghoghomeh
  2022
  
 Ethan Brown
  
Lubi Kutua, Dariush Ajami, PhD, Margaret “Jackie” Trask, Teri L. Witteman, Phil Hardin, Bernie Adcock, Deanna Jurgens
  2021
  
 Ethan Brown
  
Phil Hardin, Mark J. Nelson, Gary Schultz, Doug Ramsey, Bernie Adcock, Deanna Jurgens
(2)
The dollar amounts reported represent the amount of “compensation actually paid,” as calculated in accordance with the Pay Versus Performance Rules. These dollar amounts do not reflect the actual amounts of compensation earned by or paid to our NEOs during the applicable year. For purposes of calculating “compensation actually paid,” the fair value of equity awards is calculated in accordance with FASB ASC Topic 718 using the same assumption methodologies used to calculate the grant date fair value of awards for purposes of the Summary Compensation Table (refer to “Summary Compensation Table” for additional information).
(3)
The following table shows the amounts deducted from and added to the Summary Compensation Table total to calculate “compensation actually paid” to Mr. Brown in accordance with the Pay Versus Performance Rules:
 
         
EQUITY AWARD ADJUSTMENTS
 YEAR
  
SUMMARY
COMPENSATION
 TABLE TOTAL FOR 
CEO ($)
  
 REPORTED VALUE OF 
EQUITY AWARDS ($)
  
YEAR END FAIR 
VALUE OF
EQUITY
AWARDS
GRANTED IN
THE YEAR AND
UNVESTED AT
YEAR END ($)
  
YEAR OVER YEAR
CHANGE IN FAIR
VALUE OF
OUTSTANDING AND
UNVESTED EQUITY
AWARDS GRANTED IN 
PRIOR YEARS ($)
  
FAIR VALUE AS
OF VESTING
DATE OF
EQUITY
AWARDS
GRANTED AND
VESTED IN THE 
YEAR ($)
  
CHANGE IN FAIR VALUE
OF EQUITY AWARDS
GRANTED IN PRIOR
YEARS THAT VESTED IN 
THE YEAR ($)
  
COMPENSATION 
ACTUALLY PAID 
TO CEO ($)
2025
  
29,846,850
  
(26,701,431)
  
16,297,381
  
(768,574)
  
3,621,641
  
(256,114)
  
22,039,753
2024
  
5,016,951
  
(4,500,019)
  
1,103,136
  
(1,192,983)
  
0
  
(125,688)
  
301,397
2023
  
6,713,337
  
(5,900,005)
  
2,761,081
  
(399,466)
  
88,923
  
(28,438)
  
3,235,433
2022
  
6,770,871
  
(6,255,489)
  
1,479,685
  
(4,245,608)
  
(351,693)
  
(3,851,628)
  
(6,453,862)
2021
  
6,572,625
  
(5,888,273)
  
1,939,794
  
(13,048,744)
  
830,244
  
815,654
  
(8,778,700)
 
 
(4)
The following table shows the amounts deducted from and added to the average Summary Compensation Table total compensation to calculate the average “compensation actually paid” to our
non-CEO
NEOs in accordance with the Pay Versus Performance Rules.
 
          
EQUITY AWARD ADJUSTMENTS
  YEAR
  
AVERAGE SUMMARY
COMPENSATION TABLE
TOTAL FOR NON-CEO NEOS
($)
  
AVERAGE
REPORTED
VALUE OF
EQUITY AWARDS
($)
  
AVERAGE
YEAR END FAIR
VALUE OF
EQUITY
AWARDS
GRANTED IN
THE YEAR AND
UNVESTED AT
YEAR END ($)
  
AVERAGE YEAR
OVER YEAR CHANGE
IN FAIR VALUE OF
OUTSTANDING AND
UNVESTED EQUITY
AWARDS GRANTED
IN PRIOR YEARS ($)
  
AVERAGE FAIR
VALUE AS OF
VESTING DATE
OF EQUITY
AWARDS
GRANTED AND
VESTED IN THE
YEAR ($)
  
AVERAGE
CHANGE IN FAIR
VALUE OF
EQUITY
AWARDS
GRANTED IN
PRIOR YEARS
THAT VESTED IN
THE YEAR ($)
  
AVERAGE
COMPENSATION
ACTUALLY PAID TO
NON-CEO
NEOS ($)
 2025
  
4,738,454
  
(3,778,030)
  
2,471,346
  
(289,662)
  
409,982
  
(86,805)
  
3,465,284
 2024
  
1,912,190
  
(1,487,378)
  
461,265
  
(380,221)
  
0
  
(46,286)
  
459,570
 2023
  
2,291,354
  
(1,725,015)
  
797,890
  
(101,084)
  
12,107
  
(13,451)
  
1,261,801
 2022
  
2,656,373
  
(2,201,026)
  
457,139
  
(1,312,497)
  
(389,865)
  
(395,036)
  
(1,184,913)
 2021
  
5,782,695
  
(5,257,003)
  
4,693,472
  
(888,213)
  
8,903
  
25,461
  
4,365,316
 
(5)
In accordance with the Pay Versus Performance Rules, the company and the company’s peer group total shareholder return (the “Peer Group TSR”) is determined based on the value of an initial fixed investment of $100.00 on December 31, 2020, through the end of the listed year. The Peer Group TSR set forth in this table was determined using the S&P Food and Beverage Select Industry Index, which we also use in preparing the stock performance graph required by Item 201(e) of Regulation
S-K
under the Exchange Act for our 2025 Form
10-K.
 
(6)
We have determined that net revenues is the financial performance measure that, in the company’s assessment, represents the most important financial performance measure used to link “compensation actually paid” to our NEOs, for 2025, to company performance (the “Company Selected Measure” as defined in the Pay Versus Performance Rules). We generate net revenues primarily from sales of our products to our customers across mainstream grocery, mass merchandiser, club store and natural retailer channels, and various food-away-from-home channels, including restaurants, foodservice outlets and schools, mainly in the United States. We routinely offer sales discounts and promotions through various programs to customers and consumers. These programs include rebates, temporary
on-shelf
price reductions,
off-invoice
discounts, retailer advertisements, product coupons and other trade activities. The expense associated with these discounts and promotions is estimated and recorded as a reduction in total gross revenues in order to arrive at reported net revenues. Please refer to our consolidated financial statements and the related notes thereto included in our 2025 Form
10-K
for more information. We use net revenues as a financial performance measure in determining annual cash STI payments under the Bonus Plan for our NEOs. Linking NEO compensation to net revenues incentivizes revenue growth and rewards efforts to grow and expand our business.
       
Company Selected Measure Name net revenues        
Named Executive Officers, Footnote
(1)
The following table lists the CEO and
non-CEO
NEOs for each of years 2025, 2024, 2023, 2022 and 2021:
 
  YEAR  
  
CEO
  
NON-CEO
NEOS
  2025
  
 Ethan Brown
  
Lubi Kutua, Dariush Ajami, PhD, Teri L. Witteman, Drew Lufkin
  2024
  
 Ethan Brown
  
Lubi Kutua, Dariush Ajami, PhD, Teri L. Witteman, Jonathan Nelson
  2023
  
 Ethan Brown
  
Lubi Kutua, Dariush Ajami, PhD, Jonathan Nelson, Akerho “AK” Oghoghomeh
  2022
  
 Ethan Brown
  
Lubi Kutua, Dariush Ajami, PhD, Margaret “Jackie” Trask, Teri L. Witteman, Phil Hardin, Bernie Adcock, Deanna Jurgens
  2021
  
 Ethan Brown
  
Phil Hardin, Mark J. Nelson, Gary Schultz, Doug Ramsey, Bernie Adcock, Deanna Jurgens
       
Peer Group Issuers, Footnote In accordance with the Pay Versus Performance Rules, the company and the company’s peer group total shareholder return (the “Peer Group TSR”) is determined based on the value of an initial fixed investment of $100.00 on December 31, 2020, through the end of the listed year. The Peer Group TSR set forth in this table was determined using the S&P Food and Beverage Select Industry Index, which we also use in preparing the stock performance graph required by Item 201(e) of Regulation
S-K
under the Exchange Act for our 2025 Form
10-K.
       
PEO Total Compensation Amount $ 29,846,850 $ 5,016,951 $ 6,713,337 $ 6,770,871 $ 6,572,625
PEO Actually Paid Compensation Amount $ 22,039,753 301,397 3,235,433 (6,453,862) (8,778,700)
Adjustment To PEO Compensation, Footnote
(3)
The following table shows the amounts deducted from and added to the Summary Compensation Table total to calculate “compensation actually paid” to Mr. Brown in accordance with the Pay Versus Performance Rules:
 
         
EQUITY AWARD ADJUSTMENTS
 YEAR
  
SUMMARY
COMPENSATION
 TABLE TOTAL FOR 
CEO ($)
  
 REPORTED VALUE OF 
EQUITY AWARDS ($)
  
YEAR END FAIR 
VALUE OF
EQUITY
AWARDS
GRANTED IN
THE YEAR AND
UNVESTED AT
YEAR END ($)
  
YEAR OVER YEAR
CHANGE IN FAIR
VALUE OF
OUTSTANDING AND
UNVESTED EQUITY
AWARDS GRANTED IN 
PRIOR YEARS ($)
  
FAIR VALUE AS
OF VESTING
DATE OF
EQUITY
AWARDS
GRANTED AND
VESTED IN THE 
YEAR ($)
  
CHANGE IN FAIR VALUE
OF EQUITY AWARDS
GRANTED IN PRIOR
YEARS THAT VESTED IN 
THE YEAR ($)
  
COMPENSATION 
ACTUALLY PAID 
TO CEO ($)
2025
  
29,846,850
  
(26,701,431)
  
16,297,381
  
(768,574)
  
3,621,641
  
(256,114)
  
22,039,753
2024
  
5,016,951
  
(4,500,019)
  
1,103,136
  
(1,192,983)
  
0
  
(125,688)
  
301,397
2023
  
6,713,337
  
(5,900,005)
  
2,761,081
  
(399,466)
  
88,923
  
(28,438)
  
3,235,433
2022
  
6,770,871
  
(6,255,489)
  
1,479,685
  
(4,245,608)
  
(351,693)
  
(3,851,628)
  
(6,453,862)
2021
  
6,572,625
  
(5,888,273)
  
1,939,794
  
(13,048,744)
  
830,244
  
815,654
  
(8,778,700)
       
Non-PEO NEO Average Total Compensation Amount $ 4,738,454 1,912,190 2,291,354 2,656,373 5,782,695
Non-PEO NEO Average Compensation Actually Paid Amount $ 3,465,284 459,570 1,261,801 (1,184,913) 4,365,316
Adjustment to Non-PEO NEO Compensation Footnote
(4)
The following table shows the amounts deducted from and added to the average Summary Compensation Table total compensation to calculate the average “compensation actually paid” to our
non-CEO
NEOs in accordance with the Pay Versus Performance Rules.
 
          
EQUITY AWARD ADJUSTMENTS
  YEAR
  
AVERAGE SUMMARY
COMPENSATION TABLE
TOTAL FOR NON-CEO NEOS
($)
  
AVERAGE
REPORTED
VALUE OF
EQUITY AWARDS
($)
  
AVERAGE
YEAR END FAIR
VALUE OF
EQUITY
AWARDS
GRANTED IN
THE YEAR AND
UNVESTED AT
YEAR END ($)
  
AVERAGE YEAR
OVER YEAR CHANGE
IN FAIR VALUE OF
OUTSTANDING AND
UNVESTED EQUITY
AWARDS GRANTED
IN PRIOR YEARS ($)
  
AVERAGE FAIR
VALUE AS OF
VESTING DATE
OF EQUITY
AWARDS
GRANTED AND
VESTED IN THE
YEAR ($)
  
AVERAGE
CHANGE IN FAIR
VALUE OF
EQUITY
AWARDS
GRANTED IN
PRIOR YEARS
THAT VESTED IN
THE YEAR ($)
  
AVERAGE
COMPENSATION
ACTUALLY PAID TO
NON-CEO
NEOS ($)
 2025
  
4,738,454
  
(3,778,030)
  
2,471,346
  
(289,662)
  
409,982
  
(86,805)
  
3,465,284
 2024
  
1,912,190
  
(1,487,378)
  
461,265
  
(380,221)
  
0
  
(46,286)
  
459,570
 2023
  
2,291,354
  
(1,725,015)
  
797,890
  
(101,084)
  
12,107
  
(13,451)
  
1,261,801
 2022
  
2,656,373
  
(2,201,026)
  
457,139
  
(1,312,497)
  
(389,865)
  
(395,036)
  
(1,184,913)
 2021
  
5,782,695
  
(5,257,003)
  
4,693,472
  
(888,213)
  
8,903
  
25,461
  
4,365,316
       
Compensation Actually Paid vs. Total Shareholder Return
Compensation Actually Paid and Cumulative TSR
 
 
       
Compensation Actually Paid vs. Net Income
Compensation Actually Paid and Net Income (Loss)
 
 
       
Compensation Actually Paid vs. Company Selected Measure
Compensation Actually Paid and Net Revenues
 
 
       
Total Shareholder Return Vs Peer Group
Compensation Actually Paid and Cumulative TSR
 
 
       
Tabular List, Table
Tabular List of Most Important Performance Measures
In accordance with the Pay Versus Performance Rules, the following table lists the measures that, in the company’s assessment, represent the most important financial performance measures used to link “compensation actually paid” to our NEOs, for 2025, to company performance, as further described in our “Compensation Discussion and Analysis” within the section titled “2025 NEO Compensation Details—Executive Incentive Bonus Plan—STI Cash Incentives.”
 
MOST IMPORTANT PERFORMANCE MEASURES
 Net Revenues
 Gross Margin
 Operating Expenses
       
Total Shareholder Return Amount $ 0.66 3.01 7.12 9.85 52.13
Peer Group Total Shareholder Return Amount 117.99 122.94 116.75 114.29 115.76
Net Income (Loss) $ 219,000,000 $ (160,300,000) $ (338,100,000) $ (366,100,000) $ (182,100,000)
Company Selected Measure Amount 275,500,000 326,500,000 343,400,000 418,900,000 464,700,000
PEO Name Ethan Brown Ethan Brown Ethan Brown Ethan Brown Ethan Brown
Additional 402(v) Disclosure
(6)
We have determined that net revenues is the financial performance measure that, in the company’s assessment, represents the most important financial performance measure used to link “compensation actually paid” to our NEOs, for 2025, to company performance (the “Company Selected Measure” as defined in the Pay Versus Performance Rules). We generate net revenues primarily from sales of our products to our customers across mainstream grocery, mass merchandiser, club store and natural retailer channels, and various food-away-from-home channels, including restaurants, foodservice outlets and schools, mainly in the United States. We routinely offer sales discounts and promotions through various programs to customers and consumers. These programs include rebates, temporary
on-shelf
price reductions,
off-invoice
discounts, retailer advertisements, product coupons and other trade activities. The expense associated with these discounts and promotions is estimated and recorded as a reduction in total gross revenues in order to arrive at reported net revenues. Please refer to our consolidated financial statements and the related notes thereto included in our 2025 Form
10-K
for more information. We use net revenues as a financial performance measure in determining annual cash STI payments under the Bonus Plan for our NEOs. Linking NEO compensation to net revenues incentivizes revenue growth and rewards efforts to grow and expand our business.
       
Measure:: 1          
Pay vs Performance Disclosure          
Name Net Revenues        
Measure:: 2          
Pay vs Performance Disclosure          
Name Gross Margin        
Measure:: 3          
Pay vs Performance Disclosure          
Name Operating Expenses        
PEO | Aggregate Grant Date Fair Value of Equity Award Amounts Reported in Summary Compensation Table          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount $ (26,701,431) $ (4,500,019) $ (5,900,005) $ (6,255,489) $ (5,888,273)
PEO | Year-end Fair Value of Equity Awards Granted in Covered Year that are Outstanding and Unvested          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 16,297,381 1,103,136 2,761,081 1,479,685 1,939,794
PEO | Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (768,574) (1,192,983) (399,466) (4,245,608) (13,048,744)
PEO | Vesting Date Fair Value of Equity Awards Granted and Vested in Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 3,621,641 0 88,923 (351,693) 830,244
PEO | Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (256,114) (125,688) (28,438) (3,851,628) 815,654
Non-PEO NEO | Aggregate Grant Date Fair Value of Equity Award Amounts Reported in Summary Compensation Table          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (3,778,030) (1,487,378) (1,725,015) (2,201,026) (5,257,003)
Non-PEO NEO | Year-end Fair Value of Equity Awards Granted in Covered Year that are Outstanding and Unvested          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 2,471,346 461,265 797,890 457,139 4,693,472
Non-PEO NEO | Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (289,662) (380,221) (101,084) (1,312,497) (888,213)
Non-PEO NEO | Vesting Date Fair Value of Equity Awards Granted and Vested in Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 409,982 0 12,107 (389,865) 8,903
Non-PEO NEO | Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount $ (86,805) $ (46,286) $ (13,451) $ (395,036) $ 25,461