| Revenue and Segmented Information |
22.
Revenue and Segmented Information
The
CODM uses gross profit, as reviewed at periodic business review meetings, as the key measure of the operating segment results as it
reflects the Company’s underlying performance for the period under evaluation to determine resource allocation. As of December
31, 2025, the Company is organized into the four
operating segments, which also represent its four
reportable segments: Owned and Operated IP, Agency, SaaS and managed services and Yield.
Revenue,
cost of sales and gross profit for the Company’s operating and reportable segments, disaggregated into geographic locations, are
as follows:
Schedule
of disaggregated into geographic regions
| Segment | |
United Kingdom | | |
USA | | |
Spain | | |
Australia | | |
Total | |
| | |
Year ended December 31, 2025 | |
| Segment | |
United Kingdom | | |
USA | | |
Spain | | |
Australia | | |
Total | |
| Revenue | |
| | | |
| | | |
| | | |
| | | |
| | |
| Owned and Operated IP | |
$ | - | | |
$ | 12,779,530 | | |
$ | - | | |
$ | - | | |
$ | 12,779,530 | |
| Agency | |
| 1,356,524 | | |
| 16,037,141 | | |
| 5,439,669 | | |
| 3,665,582 | | |
| 26,498,916 | |
| SaaS and managed services | |
| - | | |
| 1,510,249 | | |
| 3,069,862 | | |
| - | | |
| 4,580,111 | |
| Yield | |
| - | | |
| 1,140,745 | | |
| - | | |
| - | | |
| 1,140,745 | |
| Total Revenue | |
| 1,356,524 | | |
| 31,467,665 | | |
| 8,509,531 | | |
| 3,665,582 | | |
| 44,999,302 | |
| Cost of sales | |
| | | |
| | | |
| | | |
| | | |
| | |
| Owned and Operated IP | |
| - | | |
| 8,160,020 | | |
| - | | |
| - | | |
| 8,160,020 | |
| Agency | |
| 987,233 | | |
| 9,146,455 | | |
| 3,625,804 | | |
| 2,713,931 | | |
| 16,473,423 | |
| SaaS and managed services | |
| - | | |
| 455,187 | | |
| 395,095 | | |
| - | | |
| 850,282 | |
| Yield | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | |
| Total Cost of sales | |
| 987,233 | | |
| 17,761,662 | | |
| 4,020,899 | | |
| 2,713,931 | | |
| 25,483,725 | |
| Gross profit | |
| | | |
| | | |
| | | |
| | | |
| | |
| Owned and Operated IP | |
| - | | |
| 4,619,510 | | |
| - | | |
| - | | |
| 4,619,510 | |
| Agency | |
| 369,291 | | |
| 6,890,686 | | |
| 1,813,865 | | |
| 951,651 | | |
| 10,025,493 | |
| SaaS and managed services | |
| - | | |
| 1,055,062 | | |
| 2,674,767 | | |
| - | | |
| 3,729,829 | |
| Yield | |
| - | | |
| 1,140,745 | | |
| - | | |
| - | | |
| 1,140,745 | |
| Total Gross profit | |
$ | 369,291 | | |
$ | 13,706,003 | | |
$ | 4,488,632 | | |
$ | 951,651 | | |
$ | 19,515,577 | |
| Segment | |
United Kingdom | | |
USA | | |
Spain | | |
Australia | | |
Total | |
| | |
Year ended December 31, 2024 | |
| Segment | |
United Kingdom | | |
USA | | |
Spain | | |
Australia | | |
Total | |
| Revenue | |
| | | |
| | | |
| | | |
| | | |
| | |
| Owned and Operated IP | |
$ | - | | |
$ | 10,260,462 | | |
$ | - | | |
$ | - | | |
$ | 10,260,462 | |
| Agency | |
| 1,342,578 | | |
| 10,747,244 | | |
| - | | |
| - | | |
| 12,089,822 | |
| SaaS and managed services | |
| - | | |
| 2,101,130 | | |
| 3,092,442 | | |
| - | | |
| 5,193,572 | |
| Yield | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | |
| Total Revenue | |
| 1,342,578 | | |
| 23,108,836 | | |
| 3,092,442 | | |
| - | | |
| 27,543,856 | |
| Cost of sales | |
| | | |
| | | |
| | | |
| | | |
| | |
| Owned and Operated IP | |
| - | | |
| 8,246,931 | | |
| - | | |
| - | | |
| 8,246,931 | |
| Agency | |
| 1,052,436 | | |
| 7,848,758 | | |
| - | | |
| - | | |
| 8,901,194 | |
| SaaS and managed services | |
| - | | |
| 566,282 | | |
| 375,543 | | |
| - | | |
| 941,825 | |
| Yield | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | |
| Total Cost of sales | |
| 1,052,436 | | |
| 16,661,971 | | |
| 375,543 | | |
| - | | |
| 18,089,950 | |
| Gross profit | |
| | | |
| | | |
| | | |
| | | |
| | |
| Owned and Operated IP | |
| - | | |
| 2,013,531 | | |
| - | | |
| - | | |
| 2,013,531 | |
| Agency | |
| 290,142 | | |
| 2,898,486 | | |
| - | | |
| - | | |
| 3,188,628 | |
| SaaS and managed services | |
| - | | |
| 1,534,848 | | |
| 2,716,899 | | |
| - | | |
| 4,251,747 | |
| Yield | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | |
| Total Gross profit | |
$ | 290,142 | | |
$ | 6,446,865 | | |
$ | 2,716,899 | | |
$ | - | | |
$ | 9,453,906 | |
Management
does not evaluate operating segments using discrete asset information. The Company’s consolidated assets are generally shared across,
and are not specifically ascribed to, operating and reportable segments.
Property
and equipment, net, by geographic region, are summarized as follows:
Schedule
of property and equipment net by geographic region
| | |
December 31, 2025 | | |
December 31, 2024 | |
| USA | |
$ | 70,362 | | |
$ | 297,727 | |
| Australia | |
| 40,245 | | |
| - | |
| United Kingdom | |
| - | | |
| 1,337 | |
| Spain | |
| 3,447 | | |
| 4,886 | |
| Total | |
$ | 114,054 | | |
$ | 303,950 | |
|