v3.26.1
SEGMENT REPORTING (Details)
$ in Thousands
 12 Months Ended
Dec. 31, 2025
USD ($)
segment
Dec. 31, 2024
USD ($)
Dec. 31, 2023
USD ($)
SEGMENT REPORTING      
Number of operating segments | segment 2    
Number Of Reportable Segments Not Disclosed Flag true    
Revenues $ 224,315 $ 255,287 $ 629,428
Total cost of revenues 78,439 101,795 269,496
Gross profit 145,876 153,492 359,932
Fulfillment 16,593 18,932 34,916
Selling and marketing 102,498 111,919 302,694
General and administrative 19,562 25,735 34,078
Other operating income, net (743) (876) (1,361)
Income / (loss) from operations 7,966 (2,218) (10,395)
Interest income 7 90 350
Interest expense (17)   (4)
Other income, net 262 (400) 499
Total other (loss) / income 252 (310) 845
Income / (loss) before income tax 8,218 (2,528) (9,550)
Revenue recognized at a point in time      
SEGMENT REPORTING      
Revenues 215,555 242,446 615,341
Revenue recognized over time      
SEGMENT REPORTING      
Revenues 8,760 12,841 14,087
Operating Segments | Product sales      
SEGMENT REPORTING      
Total cost of revenues 76,683 98,926 265,964
Gross profit 139,092 144,774 351,276
Fulfillment 11,992 12,308 29,580
Selling and marketing 102,478 111,825 302,245
General and administrative 15,854 22,506 29,138
Other operating income, net (58) (214) (351)
Income / (loss) from operations 8,826 (1,651) (9,336)
Interest income 7 53 270
Interest expense (17)    
Other income, net 246 (472) 485
Total other (loss) / income 236 (419) 755
Income / (loss) before income tax 9,062 (2,070) (8,581)
Operating Segments | Product sales | Revenue recognized at a point in time      
SEGMENT REPORTING      
Revenues 215,555 242,446 615,341
Operating Segments | Product sales | Revenue recognized over time      
SEGMENT REPORTING      
Revenues 220 1,254 1,899
Operating Segments | Services      
SEGMENT REPORTING      
Total cost of revenues 1,756 2,869 3,532
Gross profit 6,784 8,718 8,656
Fulfillment 4,601 6,624 5,336
Selling and marketing     415
General and administrative 1,705 1,381 1,725
Other operating income, net (685) (662) (1,010)
Income / (loss) from operations 1,163 1,375 2,190
Interest income   37 80
Interest expense     (4)
Other income, net 16 72 14
Total other (loss) / income 16 109 90
Income / (loss) before income tax 1,179 1,484 2,280
Operating Segments | Services | Revenue recognized over time      
SEGMENT REPORTING      
Revenues 8,540 11,587 12,188
Corporate and Unallocated      
SEGMENT REPORTING      
Selling and marketing 20 94 34
General and administrative 2,003 1,848 3,215
Income / (loss) from operations (2,023) (1,942) (3,249)
Income / (loss) before income tax $ (2,023) $ (1,942) $ (3,249)