SEGMENT REPORTING (Tables)

12 Months Ended

Dec. 31, 2025

SEGMENT REPORTING

Schedule of components of net revenues


		Year ended December 31, 2025
								Corporate and
		Product sales			Services			Unallocated			Consolidated

Revenues
Revenue recognized at a point in time		$	215,555		$	—		$	—		$	215,555
Revenue recognized over time			220			8,540			—			8,760
Cost of revenues			76,683			1,756			—			78,439
Gross profit			139,092			6,784			—			145,876
Fulfillment			11,992			4,601			—			16,593
Selling and marketing			102,478			—			20			102,498
General and administrative			15,854			1,705			2,003			19,562
Other operating income, net			(58)			(685)			—			(743)
Income / (loss) from operations			8,826			1,163			(2,023)			7,966
Interest income			7			—			—			7
Interest expense			(17)			—			—			(17)
Other income, net			246			16			—			262
Total other income			236			16			—			252
Income / (loss) before income tax		$	9,062		$	1,179		$	(2,023)		$	8,218


		Year ended December 31, 2024
								Corporate and
		Product sales			Services			Unallocated			Consolidated

Revenues
Revenue recognized at a point in time		$	242,446		$	—		$	—		$	242,446
Revenue recognized over time			1,254			11,587			—			12,841
Cost of revenues			98,926			2,869			—			101,795
Gross profit			144,774			8,718			—			153,492
Fulfillment			12,308			6,624			—			18,932
Selling and marketing			111,825			—			94			111,919
General and administrative			22,506			1,381			1,848			25,735
Other operating income, net			(214)			(662)			—			(876)
(Loss) / income from operations			(1,651)			1,375			(1,942)			(2,218)
Interest income			53			37			—			90
Other (expense) / income, net			(472)			72			—			(400)
Total other (loss) / income			(419)			109			—			(310)
(Loss) / income before income tax		$	(2,070)		$	1,484		$	(1,942)		$	(2,528)


		Year ended December 31, 2023
								Corporate and
		Product sales			Services			Unallocated			Consolidated

Revenues
Revenue recognized at a point in time		$	615,341		$	—		$	—		$	615,341
Revenue recognized over time			1,899			12,188			—			14,087
Cost of revenues			265,964			3,532			—			269,496
Gross profit			351,276			8,656			—			359,932
Fulfillment			29,580			5,336			—			34,916
Selling and marketing			302,245			415			34			302,694
General and administrative			29,138			1,725			3,215			34,078
Other operating income, net			(351)			(1,010)			—			(1,361)
(Loss) / income from operations			(9,336)			2,190			(3,249)			(10,395)
Interest income			270			80			—			350
Interest expense			—			(4)			—			(4)
Other income, net			485			14			—			499
Total other income			755			90			—			845
(Loss) / income before income tax		$	(8,581)		$	2,280		$	(3,249)		$	(9,550)

Summary of total revenues by geographic location


		Years ended December 31,
		2023					2024					2025
		Revenues			%		Revenues			%		Revenues			%

Europe		$	313,559		49.8		$	96,085		37.6		$	62,666		27.9
North America			235,974		37.5			119,513		46.8			133,030		59.3
Other countries			79,895		12.7			39,689		15.6			28,619		12.8
Total revenues		$	629,428		100.0		$	255,287		100.0		$	224,315		100.0