| REVENUES |
DISAGGREGATION OF REVENUES The following tables present the Company's Revenues by reportable operating segment, disaggregated by major product line and distribution channel: | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | THREE MONTHS ENDED FEBRUARY 28, 2026 | (Dollars in millions) | NORTH AMERICA | EUROPE, MIDDLE EAST & AFRICA | GREATER CHINA | ASIA PACIFIC & LATIN AMERICA | GLOBAL BRAND DIVISIONS | TOTAL NIKE BRAND | CONVERSE | CORPORATE | TOTAL NIKE, INC. | | Revenues by: | | | | | | | | | | | Footwear | $ | 3,326 | | $ | 1,789 | | $ | 1,187 | | $ | 1,051 | | $ | — | | $ | 7,353 | | $ | 231 | | $ | — | | $ | 7,584 | | | Apparel | 1,480 | | 926 | | 397 | | 381 | | — | | 3,184 | | 12 | | — | | 3,196 | | | Equipment | 220 | | 159 | | 31 | | 58 | | — | | 468 | | 4 | | — | | 472 | | | Other | — | | — | | — | | — | | 7 | | 7 | | 17 | | 3 | | 27 | | | TOTAL REVENUES | $ | 5,026 | | $ | 2,874 | | $ | 1,615 | | $ | 1,490 | | $ | 7 | | $ | 11,012 | | $ | 264 | | $ | 3 | | $ | 11,279 | | | Revenues by: | | | | | | | | | | | Sales to Wholesale Customers | $ | 2,768 | | $ | 1,919 | | $ | 888 | | $ | 891 | | $ | — | | $ | 6,466 | | $ | 142 | | $ | — | | $ | 6,608 | | | Sales through Direct to Consumer | 2,258 | | 955 | | 727 | | 599 | | — | | 4,539 | | 105 | | — | | 4,644 | | | Other | — | | — | | — | | — | | 7 | | 7 | | 17 | | 3 | | 27 | | | TOTAL REVENUES | $ | 5,026 | | $ | 2,874 | | $ | 1,615 | | $ | 1,490 | | $ | 7 | | $ | 11,012 | | $ | 264 | | $ | 3 | | $ | 11,279 | |
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | THREE MONTHS ENDED FEBRUARY 28, 2025 | (Dollars in millions) | NORTH AMERICA | EUROPE, MIDDLE EAST & AFRICA | GREATER CHINA | ASIA PACIFIC & LATIN AMERICA | GLOBAL BRAND DIVISIONS | TOTAL NIKE BRAND | CONVERSE | CORPORATE | TOTAL NIKE, INC. | | Revenues by: | | | | | | | | | | | Footwear | $ | 3,132 | | $ | 1,742 | | $ | 1,282 | | $ | 1,052 | | $ | — | | $ | 7,208 | | $ | 349 | | $ | — | | $ | 7,557 | | | Apparel | 1,510 | | 913 | | 412 | | 358 | | — | | 3,193 | | 22 | | — | | 3,215 | | | Equipment | 222 | | 156 | | 39 | | 60 | | — | | 477 | | 7 | | — | | 484 | | | Other | — | | — | | — | | — | | 12 | | 12 | | 27 | | (26) | | 13 | | | TOTAL REVENUES | $ | 4,864 | | $ | 2,811 | | $ | 1,733 | | $ | 1,470 | | $ | 12 | | $ | 10,890 | | $ | 405 | | $ | (26) | | $ | 11,269 | | | Revenues by: | | | | | | | | | | | Sales to Wholesale Customers | $ | 2,499 | | $ | 1,817 | | $ | 995 | | $ | 844 | | $ | — | | $ | 6,155 | | $ | 208 | | $ | — | | $ | 6,363 | | | Sales through Direct to Consumer | 2,365 | | 994 | | 738 | | 626 | | — | | 4,723 | | 170 | | — | | 4,893 | | | Other | — | | — | | — | | — | | 12 | | 12 | | 27 | | (26) | | 13 | | | TOTAL REVENUES | $ | 4,864 | | $ | 2,811 | | $ | 1,733 | | $ | 1,470 | | $ | 12 | | $ | 10,890 | | $ | 405 | | $ | (26) | | $ | 11,269 | |
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | NINE MONTHS ENDED FEBRUARY 28, 2026 | (Dollars in millions) | NORTH AMERICA | EUROPE, MIDDLE EAST & AFRICA | GREATER CHINA | ASIA PACIFIC & LATIN AMERICA | GLOBAL BRAND DIVISIONS | TOTAL NIKE BRAND | CONVERSE | CORPORATE | TOTAL NIKE, INC. | | Revenues by: | | | | | | | | | | | Footwear | $ | 10,087 | | $ | 5,822 | | $ | 3,250 | | $ | 3,263 | | $ | — | | $ | 22,422 | | $ | 805 | | $ | — | | $ | 23,227 | | | Apparel | 4,765 | | 3,228 | | 1,201 | | 1,209 | | — | | 10,403 | | 39 | | — | | 10,442 | | | Equipment | 827 | | 547 | | 99 | | 175 | | — | | 1,648 | | 17 | | — | | 1,665 | | | Other | — | | — | | — | | — | | 25 | | 25 | | 69 | | (2) | | 92 | | | TOTAL REVENUES | $ | 15,679 | | $ | 9,597 | | $ | 4,550 | | $ | 4,647 | | $ | 25 | | $ | 34,498 | | $ | 930 | | $ | (2) | | $ | 35,426 | | | Revenues by: | | | | | | | | | | | Sales to Wholesale Customers | $ | 9,054 | | $ | 6,368 | | $ | 2,548 | | $ | 2,834 | | $ | — | | $ | 20,804 | | $ | 480 | | $ | — | | $ | 21,284 | | | Sales through Direct to Consumer | 6,625 | | 3,229 | | 2,002 | | 1,813 | | — | | 13,669 | | 381 | | — | | 14,050 | | | Other | — | | — | | — | | — | | 25 | | 25 | | 69 | | (2) | | 92 | | | TOTAL REVENUES | $ | 15,679 | | $ | 9,597 | | $ | 4,550 | | $ | 4,647 | | $ | 25 | | $ | 34,498 | | $ | 930 | | $ | (2) | | $ | 35,426 | |
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | NINE MONTHS ENDED FEBRUARY 28, 2025 | (Dollars in millions) | NORTH AMERICA | EUROPE, MIDDLE EAST & AFRICA | GREATER CHINA | ASIA PACIFIC & LATIN AMERICA | GLOBAL BRAND DIVISIONS | TOTAL NIKE BRAND | CONVERSE | CORPORATE | TOTAL NIKE, INC. | | Revenues by: | | | | | | | | | | | Footwear | $ | 9,580 | | $ | 5,676 | | $ | 3,731 | | $ | 3,338 | | $ | — | | $ | 22,325 | | $ | 1,149 | | $ | — | | $ | 23,474 | | | Apparel | 4,534 | | 3,042 | | 1,244 | | 1,143 | | — | | 9,963 | | 65 | | — | | 10,028 | | | Equipment | 755 | | 539 | | 135 | | 195 | | — | | 1,624 | | 25 | | — | | 1,649 | | | Other | — | | — | | — | | — | | 39 | | 39 | | 96 | | (74) | | 61 | | | TOTAL REVENUES | $ | 14,869 | | $ | 9,257 | | $ | 5,110 | | $ | 4,676 | | $ | 39 | | $ | 33,951 | | $ | 1,335 | | $ | (74) | | $ | 35,212 | | | Revenues by: | | | | | | | | | | | Sales to Wholesale Customers | $ | 7,840 | | $ | 6,011 | | $ | 2,870 | | $ | 2,764 | | $ | — | | $ | 19,485 | | $ | 695 | | $ | — | | $ | 20,180 | | | Sales through Direct to Consumer | 7,029 | | 3,246 | | 2,240 | | 1,912 | | — | | 14,427 | | 544 | | — | | 14,971 | | | Other | — | | — | | — | | — | | 39 | | 39 | | 96 | | (74) | | 61 | | | TOTAL REVENUES | $ | 14,869 | | $ | 9,257 | | $ | 5,110 | | $ | 4,676 | | $ | 39 | | $ | 33,951 | | $ | 1,335 | | $ | (74) | | $ | 35,212 | |
Global Brand Divisions revenues included NIKE Brand licensing and other miscellaneous revenues that are not part of a geographic operating segment. Converse Other revenues were primarily attributable to licensing businesses. Corporate revenues primarily consisted of foreign currency hedge gains and losses related to revenues generated by entities within the NIKE Brand geographic operating segments and Converse, but managed through the Company's central foreign exchange risk management program. As of February 28, 2026 and May 31, 2025, the Company did not have any contract assets and had an immaterial amount of contract liabilities recorded in Accrued liabilities on the Unaudited Condensed Consolidated Balance Sheets.
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