v3.26.1
Segments
 12 Months Ended
Dec. 31, 2025
Segments [Abstract]  
Segments

Note 15 – Segments

 

Segment identification and selection is consistent with the management structure used by the Company’s chief executive officer who is the Chief Operating Decision Maker (CODM) to evaluate performance and make decisions regarding resource allocation, as well as the materiality of financial results consistent with that structure. Based on the Company’s management structure and method of internal reporting, the Company has one operating and reportable segment. The Company derives its revenue from the sale of nutraceuticals. The accounting policies of the segment are the same as those described in the summary of significant accounting policies. The chief operating decision maker assesses performance for the segment and decides how to allocate resources based on net income that also is reported on the income statement as consolidated net income. The measure of segment assets is reported on the balance sheet as total consolidated assets. Significant segment expenses include retailer promotions, freight and fulfillment, marketing and salaries. The Company’s CODM reviews financial information presented and decides how to allocate resources based on net income. The Company does not have any intra-entity sales or transfers. The Company’s CODM does not review operating results on a disaggregated basis; rather, the chief operating decision maker reviews operating results on an aggregated basis.

 

Revenue attributed to customers in the United States and foreign countries for the years ended December 31, 2025 and 2024 were as follows:

 

   December 31,
2025		   December 31,
2024		 
United States  $27,318,377   $30,831,188 
Canada   2,418,056    3,926,370 
Mexico   623,660    3,638 
Other   20,716    73,047 
   $30,380,809   $34,834,243 

 

The Company’s revenue by product group for the years ended December 31, 2025 and 2024 were as follows:

 

   December 31,
2025		   December 31,
2024		 
Nutraceuticals  $29,731,664   $33,392,094 
Beverages   631,332    1,425,239 
Consumer Goods   17,987    16,910 
   $30,380,809   $34,834,243 

The Company’s revenue by major sales channel for the years ended December 31, 2025 and 2024 were as follows:

 

   December 31,
2025		   December 31,
2024		 
Online  $8,131,385   $8,360,297 
Retail   22,249,424    26,473,946 
   $30,380,809   $34,834,243 

  

The Company’s significant expenses for the years ended December 31, 2025 and 2024 were as follows:

 

   December 31,
2025		   December 31,
2024		 
Retailer promotions  $5,145,915   $6,337,344 
Freight and fulfillment   2,401,984    2,026,259 
Online marketing   3,391,220    2,884,752 
Salaries and benefits, marketing   1,350,751    1,342,419 
Royalties and commissions   770,312    342,141 
Media credits   859,920    
-
 
TV advertising   103,480    
-
 
Other selling and marketing   199,821    447,686 
Gain on payables   
-
    (389,169)
IT expenses   648,610    557,686 
Salaries and benefits, non-marketing   3,316,213    2,239,736 
Professional fees   1,623,331    372,305 
Other general and administrative expenses   1,592,577    1,547,278 
Stock based compensation   438,448    
-
 
Board of Directors compensation   125,000    
-
 
Reserve for bad debts   6,660,650    
-
 
Amortization   133,334    133,334 
   $28,761,566   $17,841,771 

 

Long-lived assets (net) attributable to operations in the United States and foreign countries as of December 31, 2025 and 2024 were as follows:

 

   December 31,
2025		   December 31,
2024		 
United States  $150,000   $283,333 
Foreign countries   
-
    
-
 
   $150,000   $283,333