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  <xs:element id="mdia_LongTermDebtMaturityAndMandatorilyRedeemablePreferredStockYearOne" abstract="false" name="LongTermDebtMaturityAndMandatorilyRedeemablePreferredStockYearOne" nillable="true" xbrli:periodType="instant" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_LongTermDebtMaturityAndMandatorilyRedeemablePreferredStockYearTwo" abstract="false" name="LongTermDebtMaturityAndMandatorilyRedeemablePreferredStockYearTwo" nillable="true" xbrli:periodType="instant" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_LongTermDebtMaturityAndMandatorilyRedeemablePreferredStockYearThree" abstract="false" name="LongTermDebtMaturityAndMandatorilyRedeemablePreferredStockYearThree" nillable="true" xbrli:periodType="instant" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_LongTermDebtMaturityAndMandatorilyRedeemablePreferredStockYearFour" abstract="false" name="LongTermDebtMaturityAndMandatorilyRedeemablePreferredStockYearFour" nillable="true" xbrli:periodType="instant" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_LongTermDebtMaturityAndMandatorilyRedeemablePreferredStockYearFive" abstract="false" name="LongTermDebtMaturityAndMandatorilyRedeemablePreferredStockYearFive" nillable="true" xbrli:periodType="instant" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_LongTermDebtMaturityAndMandatorilyRedeemablePreferredStockAfterYearFive" abstract="false" name="LongTermDebtMaturityAndMandatorilyRedeemablePreferredStockAfterYearFive" nillable="true" xbrli:periodType="instant" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_LongTermDebtMaturityAndMandatorilyRedeemablePreferredStock" abstract="false" name="LongTermDebtMaturityAndMandatorilyRedeemablePreferredStock" nillable="true" xbrli:periodType="instant" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_WarrantLiabilityFairValueDisclosure" abstract="false" name="WarrantLiabilityFairValueDisclosure" nillable="true" xbrli:periodType="instant" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_FavorableLeaseholdInterestsAcquired" abstract="false" name="FavorableLeaseholdInterestsAcquired" nillable="true" xbrli:periodType="instant" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_FinanceLeaseCost" abstract="false" name="FinanceLeaseCost" nillable="true" xbrli:periodType="duration" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_LandAndBuildings" abstract="false" name="LandAndBuildings" nillable="true" xbrli:periodType="instant" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_BroadcastingEquipment" abstract="false" name="BroadcastingEquipment" nillable="true" xbrli:periodType="instant" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_OfficeEquipmentComputerEquipmentSoftwareAndAutomobiles" abstract="false" name="OfficeEquipmentComputerEquipmentSoftwareAndAutomobiles" nillable="true" xbrli:periodType="instant" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_ScheduleOfIndefiniteLivedAndFiniteLivedIntangibleAssetsTable" abstract="true" name="ScheduleOfIndefiniteLivedAndFiniteLivedIntangibleAssetsTable" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrldt:hypercubeItem" type="xbrli:stringItemType"/>
  <xs:element id="mdia_IndefiniteLivedAndFiniteLivedIntangibleAssetsLineItems" abstract="true" name="IndefiniteLivedAndFiniteLivedIntangibleAssetsLineItems" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>
  <xs:element id="mdia_IntangibleAssetsAndGoodwillTable" abstract="true" name="IntangibleAssetsAndGoodwillTable" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrldt:hypercubeItem" type="xbrli:stringItemType"/>
  <xs:element id="mdia_FMGValdostaLLCAndFMGKentuckyLLCMember" abstract="true" name="FMGValdostaLLCAndFMGKentuckyLLCMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="mdia_WebsiteMember" abstract="true" name="WebsiteMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="mdia_MobileAppMember" abstract="true" name="MobileAppMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="mdia_IntangibleAssetsAndGoodwillLineItems" abstract="true" name="IntangibleAssetsAndGoodwillLineItems" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>
  <xs:element id="mdia_FCCLicensesRenewalTerm" abstract="false" name="FCCLicensesRenewalTerm" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:durationItemType"/>
  <xs:element id="mdia_ScheduleOfGoodwillAndOtherIntangiblesTable" abstract="true" name="ScheduleOfGoodwillAndOtherIntangiblesTable" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrldt:hypercubeItem" type="xbrli:stringItemType"/>
  <xs:element id="mdia_MeasurementInputMatureMarketShareMember" abstract="true" name="MeasurementInputMatureMarketShareMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="mdia_MeasurementInputOperatingProfitMarginMember" abstract="true" name="MeasurementInputOperatingProfitMarginMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="mdia_GoodwillAndOtherIntangiblesLineItems" abstract="true" name="GoodwillAndOtherIntangiblesLineItems" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>
  <xs:element id="mdia_LicenseMeasurementInput" abstract="false" name="LicenseMeasurementInput" nillable="true" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="dtr-types:percentItemType"/>
  <xs:element id="mdia_UnrecordedObligationPromotionalAirtime" abstract="false" name="UnrecordedObligationPromotionalAirtime" nillable="true" xbrli:periodType="instant" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_PromotionalAirtimeExpense" abstract="false" name="PromotionalAirtimeExpense" nillable="true" xbrli:periodType="duration" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_LicenseFeeExpense" abstract="false" name="LicenseFeeExpense" nillable="true" xbrli:periodType="duration" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_ProductionCostsExpensed" abstract="false" name="ProductionCostsExpensed" nillable="true" xbrli:periodType="duration" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_FiniteLivedIntangibleAssetExpectedAmortizationAfterYearTwo" abstract="false" name="FiniteLivedIntangibleAssetExpectedAmortizationAfterYearTwo" nillable="true" xbrli:periodType="instant" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_UnrecordedUnconditionalPurchaseObligationToBePaidAfterYearThree" abstract="false" name="UnrecordedUnconditionalPurchaseObligationToBePaidAfterYearThree" nillable="true" xbrli:periodType="instant" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_EffectiveIncomeTaxRateReconciliationOtherPermanentItemsAmount" abstract="false" name="EffectiveIncomeTaxRateReconciliationOtherPermanentItemsAmount" nillable="true" xbrli:periodType="duration" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_EffectiveIncomeTaxRateReconciliationMarkToMarketChangeOnWarrantAmount" abstract="false" name="EffectiveIncomeTaxRateReconciliationMarkToMarketChangeOnWarrantAmount" nillable="true" xbrli:periodType="duration" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_EffectiveIncomeTaxRateReconciliationNondeductibleExpenseInterestAmount" abstract="false" name="EffectiveIncomeTaxRateReconciliationNondeductibleExpenseInterestAmount" nillable="true" xbrli:periodType="duration" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_EffectiveIncomeTaxRateReconciliationOtherPermanentItemsPercent" abstract="false" name="EffectiveIncomeTaxRateReconciliationOtherPermanentItemsPercent" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:percentItemType"/>
  <xs:element id="mdia_EffectiveIncomeTaxRateReconciliationMarkToMarketChangeOnWarrantPercent" abstract="false" name="EffectiveIncomeTaxRateReconciliationMarkToMarketChangeOnWarrantPercent" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:percentItemType"/>
  <xs:element id="mdia_EffectiveIncomeTaxRateReconciliationNondeductibleExpenseInterestPercent" abstract="false" name="EffectiveIncomeTaxRateReconciliationNondeductibleExpenseInterestPercent" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:percentItemType"/>
  <xs:element id="mdia_DeferredTaxAssetsIntangibleAssets" abstract="false" name="DeferredTaxAssetsIntangibleAssets" nillable="true" xbrli:periodType="instant" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_DeferredTaxAssetsLeaseLiability" abstract="false" name="DeferredTaxAssetsLeaseLiability" nillable="true" xbrli:periodType="instant" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_DeferredTaxAssetsNetOperatingLoss" abstract="false" name="DeferredTaxAssetsNetOperatingLoss" nillable="true" xbrli:periodType="instant" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_DeferredTaxAssetsAndLiabilitiesTable" abstract="true" name="DeferredTaxAssetsAndLiabilitiesTable" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrldt:hypercubeItem" type="xbrli:stringItemType"/>
  <xs:element id="mdia_FederalMember" abstract="true" name="FederalMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="mdia_DeferredTaxAssetsAndLiabilitiesLineItems" abstract="true" name="DeferredTaxAssetsAndLiabilitiesLineItems" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>
  <xs:element id="mdia_EmmisCommunicationsCorporationMember" abstract="true" name="EmmisCommunicationsCorporationMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="mdia_ConvertiblePromissoryNoteMember" abstract="true" name="ConvertiblePromissoryNoteMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="mdia_SGBroadcastingMember" abstract="true" name="SGBroadcastingMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="mdia_DebtInstrumentIncreasingInterestRateOfEachSuccessiveAnniversary" abstract="false" name="DebtInstrumentIncreasingInterestRateOfEachSuccessiveAnniversary" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:percentItemType"/>
  <xs:element id="mdia_ConsultantAgreementsMember" abstract="true" name="ConsultantAgreementsMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="mdia_ConsultantAgreementFebruary12024Member" abstract="true" name="ConsultantAgreementFebruary12024Member" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="mdia_ConsultantAgreementMay312024Member" abstract="true" name="ConsultantAgreementMay312024Member" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="mdia_ConsultantAgreementMay3120241Member" abstract="true" name="ConsultantAgreementMay3120241Member" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="mdia_ConsultantAgreementMay3120242Member" abstract="true" name="ConsultantAgreementMay3120242Member" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="mdia_ConsultantAgreementMay3120243Member" abstract="true" name="ConsultantAgreementMay3120243Member" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="mdia_ConsultingAgreementThatCanBeTerminatedAtAnyTimeByAnyPartyMember" abstract="true" name="ConsultingAgreementThatCanBeTerminatedAtAnyTimeByAnyPartyMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="mdia_EmployeeLeasingAgreementMember" abstract="true" name="EmployeeLeasingAgreementMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="mdia_SupportAgreementMember" abstract="true" name="SupportAgreementMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="mdia_NationalAssociationOfInvestmentCompaniesMember" abstract="true" name="NationalAssociationOfInvestmentCompaniesMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="mdia_StandardMediaGroupLLCMember" abstract="true" name="StandardMediaGroupLLCMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
  <xs:element id="mdia_ManagementServicesAgreementNumberOfConsultants" abstract="false" name="ManagementServicesAgreementNumberOfConsultants" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:integerItemType"/>
  <xs:element id="mdia_ManagementServicesAgreementNumberOfTerminatedAgreements" abstract="false" name="ManagementServicesAgreementNumberOfTerminatedAgreements" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:integerItemType"/>
  <xs:element id="mdia_ManagementServicesAgreementConsultingFeesHourlyRate" abstract="false" name="ManagementServicesAgreementConsultingFeesHourlyRate" nillable="true" xbrli:periodType="duration" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_ManagementServicesAgreementNumberOfAgreements" abstract="false" name="ManagementServicesAgreementNumberOfAgreements" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:integerItemType"/>
  <xs:element id="mdia_ManagementServicesAgreementConsultingFeesPerMonth" abstract="false" name="ManagementServicesAgreementConsultingFeesPerMonth" nillable="true" xbrli:periodType="duration" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_ManagementServicesAgreementNumberOfAgreementsThatMayBeTerminatedAtAnyTime" abstract="false" name="ManagementServicesAgreementNumberOfAgreementsThatMayBeTerminatedAtAnyTime" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:integerItemType"/>
  <xs:element id="mdia_ManagementServicesAgreementThatCanBeTerminatedAtAnyTimeConsultingFeesPerMonth" abstract="false" name="ManagementServicesAgreementThatCanBeTerminatedAtAnyTimeConsultingFeesPerMonth" nillable="true" xbrli:periodType="duration" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_ManagementServicesAgreementFeesIncurred" abstract="false" name="ManagementServicesAgreementFeesIncurred" nillable="true" xbrli:periodType="instant" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_ManagementServicesAgreementTerm" abstract="false" name="ManagementServicesAgreementTerm" nillable="true" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:durationItemType"/>
  <xs:element id="mdia_ManagementServicesAgreementWrittenNoticeOfTerminationPeriod" abstract="false" name="ManagementServicesAgreementWrittenNoticeOfTerminationPeriod" nillable="true" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:durationItemType"/>
  <xs:element id="mdia_ManagementServicesAgreementExtendedTerm" abstract="false" name="ManagementServicesAgreementExtendedTerm" nillable="true" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:durationItemType"/>
  <xs:element id="mdia_ManagementServicesAgreementFeesEarned" abstract="false" name="ManagementServicesAgreementFeesEarned" nillable="true" xbrli:periodType="duration" xbrli:balance="credit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_ManagementServicesAgreementFeesReceivable" abstract="false" name="ManagementServicesAgreementFeesReceivable" nillable="true" xbrli:periodType="instant" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_OperatingExpensesExcludingDepreciationAndAmortization" abstract="false" name="OperatingExpensesExcludingDepreciationAndAmortization" nillable="true" xbrli:periodType="duration" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_CorporateAndOtherExpenses" abstract="false" name="CorporateAndOtherExpenses" nillable="true" xbrli:periodType="duration" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_CorporateAndOtherExpensesEmployeeRelatedCosts" abstract="false" name="CorporateAndOtherExpensesEmployeeRelatedCosts" nillable="true" xbrli:periodType="duration" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_CorporateAndOtherExpensesProfessionalServicesCosts" abstract="false" name="CorporateAndOtherExpensesProfessionalServicesCosts" nillable="true" xbrli:periodType="duration" xbrli:balance="debit" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
  <xs:element id="mdia_AndrewGlazeMember" abstract="true" name="AndrewGlazeMember" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="dtr-types:domainItemType"/>
</xs:schema>
