v3.26.1
Revenues
12 Months Ended
Jan. 31, 2026
Revenue from Contract with Customer [Abstract]  
Revenues

4. Revenues

Disaggregation of Revenue

The Company sells its apparel and accessory merchandise through its Retail and Direct channels. The following table presents revenues disaggregated by revenue source (in thousands):

 

 

 

For the Fiscal Year Ended

 

 

 

January 31, 2026

 

 

February 1, 2025

 

 

February 3, 2024

 

Retail

 

$

308,757

 

 

$

320,676

 

 

$

323,259

 

Direct

 

 

287,792

 

 

 

290,181

 

 

 

284,784

 

Net sales

 

$

596,549

 

 

$

610,857

 

 

$

608,043

 

Remaining Performance Obligations

As of January 31, 2026, the transaction price allocated to remaining performance obligations amount to $0.4 million, which relate to the marketing and promotion of the Company’s private label credit card program. This amount will be recognized as revenue evenly through January 2031.

Contract Liabilities

The Company recognizes a contract liability when it has received consideration from the customer and has a future obligation to the customer. Total contract liabilities consisted of the following (in thousands):

 

 

 

January 31, 2026

 

 

February 1, 2025

 

Upfront payment (1)

 

 

405

 

 

$

486

 

Unredeemed gift cards (2)

 

 

7,370

 

 

 

7,003

 

Total contract liabilities

 

$

7,775

 

 

$

7,489

 

(1)
The current and noncurrent portions of the upfront payment received in connection with the private label credit card agreement are included in Accrued expenses and other current liabilities and Other long-term liabilities, respectively, in the Company’s consolidated balance sheets.
(2)
The unredeemed gift cards balance is included in Accrued expenses and other current liabilities in the Company's consolidated balance sheets. Revenue recognized for Fiscal Years 2025, 2024, and 2023 related to the contract liability balance as of the beginning of each fiscal year was $4,007, $3,931 and $4,013, respectively.

For Fiscal Years 2025, 2024 and 2023, the Company recognized approximately $12.5 million, $10.8 million, and $11.1 million, respectively, of revenue related to gift card redemptions and breakage. Revenue recognized consists of gift cards that were part of the unredeemed gift card balance at the beginning of the period as well as gift cards that were issued and redeemed during the period.

 

Practical Expedients and Policy Elections

The Company excludes from revenue all amounts collected from customers for sales taxes that are remitted to taxing authorities.

Shipping and handling activities that occur after control of related goods transfers to the customer are accounted for as fulfillment activities rather than assessing these activities as performance obligations.

The Company does not disclose the transaction price allocated to remaining performance obligations for contracts with customers that have an expected duration of one year or less. The Company applies the optional exemption to not disclose the transaction price allocated to remaining performance obligations where revenue represents sales-or-usage-based royalty. This optional exemption applies to royalty payments received from allowing a third party to use the J.Jill brand in providing a private label credit card to its customers through January 31, 2031. These royalties are based on an agreed-upon percentage of sales generated through the use of the private label credit card.