v3.26.1
Consolidated Statements of Operations - USD ($)
shares in Thousands, $ in Thousands
 12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Revenues, net $ 468,725 $ 487,877 $ 510,541
Cost of revenues:      
Total cost of revenues 280,166 306,745 338,716
Gross profit 188,559 181,132 171,825
Operating expenses:      
Marketing and sales 147,040 171,263 182,313
General and administrative 63,557 69,117 84,446
Research and development 9,604 12,962 11,898
Restructuring, impairment and other related charges 11,387 19,973
Loss on impairment of goodwill 6,879
Total operating expenses 231,588 273,315 285,536
Operating loss (43,029) (92,183) (113,711)
Other (expense) income:      
Interest expense (28,766) (17,510) (1,967)
Other income (expense), net 3,289 11,548 (1,198)
Loss on extinguishment of debt (3,394) (4,331)
Change in fair value – warrant liabilities 17,202 3,504
Total other (expense) income, net (8,275) (5,852) (7,496)
Net (loss) income before income taxes (51,304) (98,035) (121,207)
Income tax expense (207) (63) (8)
Net loss (51,511) (98,098) (121,215)
Net loss attributable to noncontrolling interest (97) (201) (458)
Net loss attributable to Purple Innovation, Inc. $ (51,414) $ (97,897) $ (120,757)
Net loss per share:      
Basic (in Dollars per share) $ (0.48) $ (0.91) $ (1.17)
Diluted (in Dollars per share) $ (0.48) $ (0.91) $ (1.17)
Weighted average common shares outstanding:      
Basic (in Shares) 108,081 107,139 103,602
Diluted (in Shares) 108,245 107,324 103,936
Cost of Revenues      
Cost of revenues:      
Total cost of revenues $ 279,171 $ 291,303 $ 338,716
Restructuring Related Charges      
Cost of revenues:      
Total cost of revenues $ 995 $ 15,442