Net Loss Per Common Share (Tables)

12 Months Ended

Dec. 31, 2025

Net Loss Per Common Share [Abstract]

Schedule of Basic and Diluted Weighted Average Shares Outstanding and Loss Per Share

The following table sets forth the calculation of basic and diluted weighted average shares outstanding and loss per share for the periods presented (in thousands, except per share amounts):

		Years Ended December 31,
		2025				2024				2023
Numerator:
Net loss attributable to Purple Innovation, Inc. – basic		$	(51,414	)		$	(97,897	)		$	(120,757	)
Less: Net loss attributable to noncontrolling interest			(97	)			(201	)			(458	)
Net loss attributable to Purple Innovation, Inc. – diluted		$	(51,511	)		$	(98,098	)		$	(121,215	)
Denominator
Weighted average shares – basic			108,081				107,139				103,602
Add: Dilutive effect of Class B shares			164				185				334
Weighted average shares – diluted			108,245				107,324				103,936
Net loss per common share:
Basic		$	(0.48	)		$	(0.91	)		$	(1.17	)
Diluted		$	(0.48	)		$	(0.91	)		$	(1.17	)

Schedule of Securities Excluded from Calculation Diluted Net Loss Per Common Share

Potentially dilutive securities that have been excluded from the calculation of diluted net loss per common share are as follows (in thousands):

		Years Ended December 31,
		2025				2024				2023
Warrants			40,787				20,000				—
Sponsor warrants			—				—				928
Restricted stock units			3,141				3,808				3,057
Stock options			500				529				863
Class B Stock			—				—				—