v3.26.1
Cover - USD ($)
$ in Millions
 12 Months Ended
Dec. 31, 2025
Mar. 30, 2026
Jun. 30, 2025
Document Information [Line Items]      
Document Type 10-K    
Document Annual Report true    
Document Transition Report false    
Document Financial Statement Error Correction [Flag] false    
Entity Interactive Data Current Yes    
ICFR Auditor Attestation Flag false    
Amendment Flag false    
Document Period End Date Dec. 31, 2025    
Document Fiscal Year Focus 2025    
Document Fiscal Period Focus FY    
Documents Incorporated by Reference [Text Block]

Certain portions of the registrant’s definitive proxy statement relating to the Annual Meeting of Stockholders are specifically incorporated by reference in Part III, Items 10, 11, 12, 13 and 14 of this Annual Report on Form 10-K.

    
Entity Information [Line Items]      
Entity Registrant Name PURPLE INNOVATION, INC.    
Entity Central Index Key 0001643953    
Entity File Number 001-37523    
Entity Tax Identification Number 47-4078206    
Entity Incorporation, State or Country Code DE    
Current Fiscal Year End Date --12-31    
Entity Well-known Seasoned Issuer No    
Entity Voluntary Filers No    
Entity Current Reporting Status Yes    
Entity Shell Company false    
Entity Filer Category Non-accelerated Filer    
Entity Small Business true    
Entity Emerging Growth Company false    
Entity Public Float     $ 41.2
Entity Incorporation, Date of Incorporation May 19, 2015    
Entity Contact Personnel [Line Items]      
Entity Address, Address Line One 4100 NORTH CHAPEL RIDGE ROAD    
Entity Address, Address Line Two SUITE 200    
Entity Address, City or Town LEHI    
Entity Address, State or Province UT    
Entity Address, Postal Zip Code 84048    
Entity Phone Fax Numbers [Line Items]      
City Area Code (801)    
Local Phone Number 756-2600    
Entity Listings [Line Items]      
Title of 12(b) Security Class A Common Stock, par value $0.0001 per share    
Trading Symbol PRPL    
Security Exchange Name NASDAQ    
Class A Common Stock      
Entity Listings [Line Items]      
Entity Common Stock, Shares Outstanding   108,633,907  
Class B Common Stock      
Entity Listings [Line Items]      
Entity Common Stock, Shares Outstanding   163,052