v3.26.1
Organization and Summary of Significant Accounting Policies (Tables)
 12 Months Ended
Jan. 31, 2026
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Schedule of Advertising and Promotional Costs and Cooperative Advertising Allowances
Advertising and promotional costs are generally expensed at first showing. Advertising and promotional costs and cooperative advertising allowances were as follows:
202520242023
(millions)
Gross advertising and promotional costs$1,115 $1,213 $1,210 
Cooperative advertising allowances114 111 103 
Advertising and promotional costs, net of cooperative advertising allowances
$1,001 $1,102 $1,107 
Net sales$21,764 $22,293 $23,092 
Advertising and promotional costs, net of cooperative advertising allowances, as a percent to net sales
4.6 %4.9 %4.8 %