As filed with the Securities and Exchange Commission on March 27, 2026
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
Schedule 14A Information
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
(Amendment No.)
Filed by the Registrant ☒
Filed by a Party other than the Registrant ☐
Check the appropriate box:
| ☐ | Preliminary Proxy Statement |
| ☐ | Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) |
| ☐ | Definitive Proxy Statement |
| ☒ | Definitive Additional Materials |
| ☐ | Soliciting Material Pursuant to Sec. 240.14a-12 |
Innovator ETFs® Trust
(Name of Registrant as Specified In Its Charter)
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
Payment of Filing Fee (Check the appropriate box):
| ☒ | No fee required. |
| ☐ | Fee paid previously with preliminary proxy materials. |
| ☐ | Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11. |

SPECIAL MEETING CONTINUES – YOUR VOTE IS NEEDED The Special Meeting has been adjourned to April 28, 2026, because the required vote has not been met. Please vote today—every vote counts, even if you own just a few shares. |
WHAT’S HAPPENING
Goldman Sachs has agreed to acquire Innovator Capital Management, the investment adviser to your ETF. Federal securities law requires shareholders in each ETF to approve a new advisory agreement as part of this change. Voting now helps ensure uninterrupted management of your fund.
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WHAT YOU’RE VOTING ON • Approve the new investment advisory agreement (required due to the acquisition) • Elect 14 Trustees to the Board of Trustees | |||
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NOTHING CHANGES ABOUT YOUR FUND ✓ Same investment strategy and objectives ✓ Same portfolio managers and advisory team ✓ Same management fees ✓ Same shares. Your holdings are not affected. After careful review, the Board of Trustees unanimously recommends you vote FOR both proposals.
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| VOTE NOW. IT TAKES LESS THAN 2 MINUTES. | |||
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VOTE NOW
ProxyVote.com |
SEE MATERIALS
https://proxyvotinginfo.com/p/innovatoretfs2026
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PHONE Call toll-free: (866) 210-4338 |
Sign and return your proxy card in the enclosed postage-paid envelope |
| DEADLINE: PLEASE VOTE BY APRIL 27, 2026 | |||
WHY YOUR VOTE MATTERS
Your vote is essential. Without enough votes, the meeting on your ETF must continue to be adjourned—delaying the vote and the additional resources Goldman Sachs intends to devote to your fund. A quick vote today helps complete the process and move your ETF forward.
Thank you for your continued investment in Innovator ETFs—and for taking a moment to vote.
Sincerely,
H. Bruce Bond
Chief Executive Officer, Innovator Capital Management, LLC
Questions? Call Sodali & Co. at (866) 210-4338 Weekdays 10 a.m. to 11 p.m. ET |
INNOV ETFs – 2nd ADJ