v3.26.1
Revenue recognition (Tables)
12 Months Ended
Jan. 31, 2026
Revenue from Contract with Customer [Abstract]  
Schedule of Disaggregation of Revenue
The following tables provide the Company’s total sales, disaggregated by brand, for Fiscal 2026, Fiscal 2025 and Fiscal 2024:
Fiscal 2026
(in millions)North
America
InternationalOtherConsolidated
Sales by brand:
Kay
$2,572.6 $ $ $2,572.6 
Zales
1,235.5   1,235.5 
Jared
1,143.0   1,143.0 
Blue Nile339.0   339.0 
James Allen142.5   142.5 
Diamonds Direct374.1   374.1 
Banter by Piercing Pagoda
330.1   330.1 
Peoples
213.2   213.2 
International segment brands 410.4  410.4 
Other (1)
13.6  39.6 53.2 
Total sales
$6,363.6 $410.4 $39.6 $6,813.6 
Fiscal 2025
(in millions)North
America
InternationalOtherConsolidated
Sales by brand:
Kay
$2,495.0 $— $— $2,495.0 
Zales
1,191.0 — — 1,191.0 
Jared
1,102.7 — — 1,102.7 
Blue Nile346.5 — — 346.5 
James Allen213.7 — — 213.7 
Diamonds Direct392.2 — — 392.2 
Banter by Piercing Pagoda
339.2 — — 339.2 
Peoples
197.8 — — 197.8 
International segment brands— 373.2 — 373.2 
Other (1)
21.0 — 31.5 52.5 
Total sales
$6,299.1 $373.2 $31.5 $6,703.8 
Fiscal 2024
(in millions)North
America
InternationalOtherConsolidated
Sales by brand:
Kay
$2,600.0 $— $— $2,600.0 
Zales
1,266.9 — — 1,266.9 
Jared
1,189.6 — — 1,189.6 
Blue Nile384.4 — — 384.4 
James Allen278.4 — — 278.4 
Diamonds Direct408.1 — — 408.1 
Banter by Piercing Pagoda
347.1 — — 347.1 
Peoples
196.0 — — 196.0 
International segment brands— 430.7 — 430.7 
Other (1)
33.3 — 36.6 69.9 
Total sales
$6,703.8 $430.7 $36.6 $7,171.1 
(1)    Other primarily includes sales from the Company’s diamond sourcing operation, loose diamonds and Rocksbox.
The following tables provide the Company’s total sales, disaggregated by major product, for Fiscal 2026, Fiscal 2025 and Fiscal 2024:
Fiscal 2026
(in millions)North
America
InternationalOtherConsolidated
Sales by product:
Bridal
$2,731.5 $132.1 $ $2,863.6 
Fashion
2,506.7 123.8  2,630.5 
Watches
240.3 110.1  350.4 
Services (1)
763.4 40.1  803.5 
Other (2)
121.7 4.3 39.6 165.6 
Total sales
$6,363.6 $410.4 $39.6 $6,813.6 
Fiscal 2025
(in millions)
North
America (3)
International (3)
OtherConsolidated
Sales by product:
Bridal
$2,733.2 $127.2 $— $2,860.4 
Fashion
2,521.0 117.6 — 2,638.6 
Watches
217.3 100.9 — 318.2 
Services (1)
721.3 23.9 — 745.2 
Other (2)
106.3 3.6 31.5 141.4 
Total sales
$6,299.1 $373.2 $31.5 $6,703.8 
Fiscal 2024
(in millions)
North
America (3)
International (3)
OtherConsolidated
Sales by product:
Bridal
$2,981.8 $141.9 $— $3,123.7 
Fashion
2,637.5 124.4 — 2,761.9 
Watches
212.0 133.7 — 345.7 
Services (1)
715.2 26.3 — 741.5 
Other (2)
157.3 4.4 36.6 198.3 
Total sales
$6,703.8 $430.7 $36.6 $7,171.1 
(1)    Services primarily includes revenue recognized from service plans, repairs and subscriptions.
(2)    Other primarily includes sales from the Company’s diamond sourcing operation and other miscellaneous non-jewelry sales.
(3)    Certain amounts have been reclassified, primarily between bridal and fashion, to conform to the Company’s current product categorizations, including harmonization of similar products across the North America and International segments.
The following tables provide the Company’s total sales, disaggregated by channel, for Fiscal 2026, Fiscal 2025 and Fiscal 2024:
Fiscal 2026
(in millions)North
America
InternationalOtherConsolidated
Sales by channel:
Store
$4,952.4 $323.5 $ $5,275.9 
E-commerce1,398.8 86.9  1,485.7 
Other (1)
12.4  39.6 52.0 
Total sales
$6,363.6 $410.4 $39.6 $6,813.6 
Fiscal 2025
(in millions)North
America
InternationalOtherConsolidated
Sales by channel:
Store
$4,846.3 $289.1 $— $5,135.4 
E-commerce1,437.6 84.1 — 1,521.7 
Other (1)
15.2 — 31.5 46.7 
Total sales
$6,299.1 $373.2 $31.5 $6,703.8 
Fiscal 2024
(in millions)North
America
InternationalOtherConsolidated
Sales by channel:
Store
$5,125.1 $349.3 $— $5,474.4 
E-commerce1,559.0 81.4 — 1,640.4 
Other (1)
19.7 — 36.6 56.3 
Total sales
$6,703.8 $430.7 $36.6 $7,171.1 
(1)    Other primarily includes sales from the Company’s diamond sourcing operation and loose diamonds.
Unamortized deferred selling costs
Unamortized deferred ESP selling costs as of January 31, 2026 and February 1, 2025 were as follows:
(in millions)January 31, 2026February 1, 2025
Other current assets$28.6 $28.4 
Other assets80.8 81.3 
Total deferred ESP selling costs$109.4 $109.7 
Schedule of Deferred Revenue
Deferred revenue as of January 31, 2026 and February 1, 2025 was as follows:
(in millions)January 31, 2026February 1, 2025
ESP deferred revenue$1,204.4 $1,170.8 
Other deferred revenue (1)
81.3 76.8 
Total deferred revenue
$1,285.7 $1,247.6 
Disclosed as:
Current liabilities
$377.1 $362.5 
Non-current liabilities
908.6 885.1 
Total deferred revenue$1,285.7 $1,247.6 
(1)    Other deferred revenue primarily includes revenue collected from customers for custom orders and e-commerce orders, for which control has not yet transferred to the customer.
(in millions)Fiscal 2026Fiscal 2025Fiscal 2024
ESP deferred revenue, beginning of period$1,170.8 $1,158.7 $1,159.5 
Plans sold (1)
588.4 534.6 504.8 
Revenue recognized (2)
(554.8)(522.5)(505.6)
ESP deferred revenue, end of period
$1,204.4 $1,170.8 $1,158.7 
(1)    Includes impact of foreign exchange translation.
(2)    The Company recognized sales of $298.1 million, $289.9 million and $291.5 million during Fiscal 2026, Fiscal 2025 and Fiscal 2024, respectively, related to deferred revenue that existed at the beginning of the periods.