v3.25.4
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Narrative (Details)
6 Months Ended 12 Months Ended
Jul. 27, 2022
segment
Jun. 30, 2025
USD ($)
Dec. 31, 2025
USD ($)
segment
Dec. 31, 2024
USD ($)
Dec. 31, 2023
USD ($)
Concentration Risk [Line Items]          
Number of reportable segments | segment 1   2    
Number of operating segments | segment 1   2    
Restricted cash     $ 1,513,000 $ 1,500,000 $ 1,487,000
Non cash goodwill impairment charges     152,018,000 5,031,000 0
Shipping and handling costs     5,900,000 8,700,000 6,600,000
Advertising expense     47,700,000 43,500,000 16,300,000
Valuation allowance     (35,126,000) (22,471,000)  
Unrecognized tax benefits     0 0  
Unrecognized tax benefits, accrued interest and penalties     $ 0 0 $ 0
Minimum          
Concentration Risk [Line Items]          
Customer payment period     30 days    
Maximum          
Concentration Risk [Line Items]          
Customer payment period     90 days    
Obagi Medical          
Concentration Risk [Line Items]          
Non cash goodwill impairment charges   $ 132,100,000 $ 132,058,000 5,031,000  
Milk Makeup          
Concentration Risk [Line Items]          
Non cash goodwill impairment charges   $ 20,000,000.0 19,960,000 0  
Corporate Credit Cards          
Concentration Risk [Line Items]          
Restricted cash     700,000 700,000  
Lease Deposits          
Concentration Risk [Line Items]          
Restricted cash     $ 800,000 $ 800,000  
Inventory Purchases | Supplier Concentration Risk | Vendor One          
Concentration Risk [Line Items]          
Concentration risk, percentage     15.00% 15.00% 17.00%
Inventory Purchases | Supplier Concentration Risk | Vendor Two          
Concentration Risk [Line Items]          
Concentration risk, percentage     10.00% 12.00%  
Inventory Purchases | Supplier Concentration Risk | Vendor Three          
Concentration Risk [Line Items]          
Concentration risk, percentage         10.00%
Accounts Payable | Lender Concentration Risk | Vendor One          
Concentration Risk [Line Items]          
Concentration risk, percentage     10.00%    
Accounts Payable | Lender Concentration Risk | No Vendor          
Concentration Risk [Line Items]          
Concentration risk, percentage       10.00%  
Customer One | Accounts Receivable | Customer Concentration Risk          
Concentration Risk [Line Items]          
Concentration risk, percentage     14.00% 33.00%  
Customer Two | Accounts Receivable | Customer Concentration Risk          
Concentration Risk [Line Items]          
Concentration risk, percentage       12.00%