| Goodwill and Intangible Assets |
Goodwill and Other Intangible Assets, net Goodwill Changes in the carrying amount of goodwill by reportable segment are as follows: | | | | | | | | | | | | | | | | | | | | | | | | | U.S. | | International | | Market Development | | Total | | Balance as of December 31, 2023 | $ | 677,956 | | | $ | 294,468 | | | $ | 129,515 | | | $ | 1,101,939 | | | Acquisitions | 23,603 | | | 4,270 | | | (17,736) | | | 10,137 | | | Divestiture of Insomnia Cookies | (54,803) | | | — | | | — | | | (54,803) | | | | | | | | | | | Foreign currency impact | — | | | (15,720) | | | — | | | (15,720) | | | Adjustments related to deferred taxes | 6,028 | | | — | | | — | | | 6,028 | | | Balance as of December 29, 2024 | 652,784 | | | 283,018 | | | 111,779 | | | 1,047,581 | | | Measurement period adjustments related to fiscal year 2024 acquisitions | (516) | | | — | | | — | | | (516) | | Goodwill impairment (1) | (270,162) | | | (85,796) | | | — | | | (355,958) | | | | | | | | | | | Foreign currency impact | — | | | 21,157 | | | — | | | 21,157 | | | | | | | | | | | Balance as of December 28, 2025 | $ | 382,106 | | | $ | 218,379 | | | $ | 111,779 | | | $ | 712,264 | |
(1)Refer to Note 1, Description of Business and Summary of Significant Accounting Policies, to the audited Consolidated Financial Statements for more information on the goodwill impairment. Acquisitions of franchises result in a reclassification of goodwill between segments. Other Intangible Assets Other intangible assets consist of the following: | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | December 28, 2025 | | December 29, 2024 | | Gross
Carrying
Amount | | Accumulated
Amortization | | Net
Amount | | Gross
Carrying
Amount | | Accumulated
Amortization | | Net
Amount | | Intangible assets with indefinite lives | | | | | | | | | | | | | Trade names and trademarks | $ | 553,400 | | | $ | — | | | $ | 553,400 | | | $ | 553,400 | | | $ | — | | | $ | 553,400 | | | Intangible assets with definite lives | | | | | | | | | | | | | Franchise agreements | 27,154 | | | (12,363) | | | 14,791 | | | 27,154 | | | (11,050) | | | 16,104 | | | Customer relationships | 15,000 | | | (8,142) | | | 6,858 | | | 15,000 | | | (7,277) | | | 7,723 | | Reacquired franchise rights (1) | 420,262 | | | (197,562) | | | 222,700 | | | 402,894 | | | (160,187) | | | 242,707 | | | | | | | | | | | | | | | Total intangible assets with definite lives | 462,416 | | | (218,067) | | | 244,349 | | | 445,048 | | | (178,514) | | | 266,534 | | | Total intangible assets | $ | 1,015,816 | | | $ | (218,067) | | | $ | 797,749 | | | $ | 998,448 | | | $ | (178,514) | | | $ | 819,934 | |
(1)Reacquired franchise rights include the impact of foreign currency fluctuations associated with the respective countries. Amortization expense related to intangible assets included in Depreciation and amortization expense was $31.3 million, $30.3 million, and $29.4 million for the fiscal years ended December 28, 2025, December 29, 2024, and December 31, 2023, respectively. Estimated future amortization expense as of December 28, 2025 is as follows: | | | | | | | Fiscal year | Estimated
amortization expense | | 2026 | $ | 31,903 | | | 2027 | 31,632 | | | 2028 | 31,830 | | | 2029 | 30,953 | | | 2030 | 30,423 | | | Thereafter | 87,608 | | | Total | $ | 244,349 | |
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