v3.25.4
Intangible Assets and Goodwill
12 Months Ended
Dec. 31, 2025
Intangible Assets and Goodwill  
Intangible Assets and Goodwill

Note 5 – Intangible Assets and Goodwill

 

The following is a schedule of intangible assets and goodwill as of December 31, 2025:

 

 

 

Term

 

 

Carrying

Value

 

 

Accumulated Amortization

and Impairment

 

 

Net Carrying Value

 

 

2025

Amortization

 

Customer list, Google

 

20 years

 

 

$8,820,000

 

 

$(6,100,500)

 

$2,719,500

 

 

$441,000

 

Customer relationships

 

20 years

 

 

 

570,000

 

 

 

(254,125)

 

 

315,875

 

 

 

28,500

 

Trade names, web properties

 

 

-

 

 

 

390,000

 

 

 

 

 

 

390,000

 

 

 

 

Intangible assets classified as long-term

 

 

 

 

 

$9,780,000

 

 

$(6,354,625)

 

$3,425,375

 

 

$469,500

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Goodwill, total

 

 

 

 

 

$9,853,342

 

 

$

 

 

$9,853,342

 

 

$

 

 

The following is a schedule of intangible assets and goodwill as of December 31, 2024: 

 

 

 

Term

 

 

Carrying

Value

 

 

Accumulated Amortization

 

 

Net Carrying Value

 

 

2024

Amortization

 

Customer list, Google

 

20 years

 

 

$8,820,000

 

 

$(5,659,500)

 

$3,160,500

 

 

$441,000

 

Customer list

 

5 years

 

 

 

1,931,250

 

 

 

(1,931,250)

 

 

 

 

 

225,312

 

Brand name

 

5 years

 

 

 

643,750

 

 

 

(643,750)

 

 

 

 

 

75,104

 

Customer relationships

 

20 years

 

 

 

570,000

 

 

 

(225,625)

 

 

344,375

 

 

 

28,500

 

Trade names, web properties (1)

 

 

-

 

 

 

390,000

 

 

 

 

 

 

390,000

 

 

 

 

Intangible assets classified as long-term

 

 

 

 

 

$12,355,000

 

 

$(8,460,125)

 

$3,894,875

 

 

$769,916

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Goodwill, total

 

 

 

 

 

$9,853,342

 

 

$

 

 

$9,853,342

 

 

$

 

___________

 

 

(1)

The trade names related to our web properties have an indefinite life, and as such are not amortized.

 

Our amortization expense over the next five years and thereafter is as follows:

 

2026

 

$469,500

 

2027

 

 

469,500

 

2028

 

 

469,500

 

2029

 

 

469,500

 

2030

 

 

469,500

 

Thereafter

 

 

687,875

 

Total

 

$3,035,375