Net sales by sales channels: | | | | | | | | | | | | | | | | | | | | | | | | Year ended December 31, | | | (CHF in millions) | | 2025 | | 2024 | | 2023 | | | | | | | | | | | | | | | | | | | Wholesale | | 1,753.4 | | | 1,375.5 | | | 1,120.3 | | | | Direct-to-Consumer | | 1,260.5 | | | 942.8 | | | 671.8 | | | | Net sales | | 3,014.0 | | | 2,318.3 | | | 1,792.1 | | |
Net sales by product groups: | | | | | | | | | | | | | | | | | | | | | | | | Year ended December 31, | | | (CHF in millions) | | 2025 | | 2024 | | 2023 | | | | | | | | | | | | | | | | | | | Shoes | | 2,804.4 | | | 2,199.6 | | | 1,711.4 | | | | Apparel | | 169.9 | | | 101.0 | | | 68.9 | | | | Accessories | | 39.6 | | | 17.7 | | | 11.8 | | | | | | | | | | | | Net sales | | 3,014.0 | | | 2,318.3 | | | 1,792.1 | | |
Net sales by geographic regions (based on location of customers): | | | | | | | | | | | | | | | | | | | | | | | Year ended December 31, | | (CHF in millions) | | 2025 | | 2024 | | 2023 | | | | | | | | | | | | | | | | Americas | | 1,740.1 | | | 1,480.3 | | | 1,162.2 | | | thereof the United States | | 1,550.5 | | | 1,367.7 | | | 1,082.1 | | | Europe, Middle East and Africa | | 762.7 | | | 577.8 | | | 488.7 | | | thereof Switzerland | | 39.3 | | | 38.7 | | | 46.0 | | | Asia-Pacific | | 511.1 | | | 260.2 | | | 141.1 | | | | | | | | | | Net sales | | 3,014.0 | | | 2,318.3 | | | 1,792.1 | |
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