v3.25.4
Operating Segments and Geographic Information (Tables)
12 Months Ended
Dec. 31, 2025
Segment Reporting [Abstract]  
Summary of Revenues and Significant Expenses by Segment

Revenues and significant expenses by segment are as follows:

 

Year Ended December 31, 2025

 

(in thousands)

Branded Services

 

 

Experiential Services

 

 

Retailer Services

 

 

Total Company

 

Revenues

$

1,163,672

 

 

$

1,435,297

 

 

$

943,673

 

 

$

3,542,642

 

Less:

 

 

 

 

 

 

 

 

 

 

 

Compensation and benefits

 

644,587

 

 

 

696,910

 

 

 

589,976

 

 

 

1,931,473

 

Reimbursable expenses (1)

 

133,287

 

 

 

411,709

 

 

 

 

 

 

544,996

 

Other segment items (2)

 

281,920

 

 

 

248,046

 

 

 

292,204

 

 

 

822,170

 

Impairment of goodwill and indefinite-lived asset

 

77,797

 

 

 

53,086

 

 

 

72,802

 

 

 

203,685

 

Depreciation and amortization

 

125,807

 

 

 

42,751

 

 

 

33,700

 

 

 

202,258

 

Income from investment in European joint venture and other

 

(7,491

)

 

 

 

 

 

 

 

 

(7,491

)

Gain on divestiture

 

(27,983

)

 

 

 

 

 

 

 

 

(27,983

)

Total segment operating expenses from continuing operations

 

1,227,924

 

 

 

1,452,502

 

 

 

988,682

 

 

 

3,669,108

 

 

 

 

 

 

 

 

 

 

 

 

 

Total segment operating loss from continuing operations

$

(64,252

)

 

$

(17,205

)

 

$

(45,009

)

 

$

(126,466

)

 

 

Year Ended December 31, 2024

 

(in thousands)

Branded Services

 

 

Experiential Services

 

 

Retailer Services

 

 

Total Company

 

Revenues

$

1,306,336

 

 

$

1,295,029

 

 

$

964,959

 

 

$

3,566,324

 

Less:

 

 

 

 

 

 

 

 

 

 

 

Compensation and benefits

 

719,089

 

 

 

701,906

 

 

 

619,387

 

 

 

2,040,382

 

Reimbursable expenses (1)

 

171,766

 

 

 

349,991

 

 

 

 

 

 

521,757

 

Other segment items (2)

 

330,736

 

 

 

201,149

 

 

 

289,624

 

 

 

821,509

 

Impairment of goodwill and indefinite-lived asset

 

275,170

 

 

 

 

 

 

 

 

 

275,170

 

Depreciation and amortization

 

130,212

 

 

 

41,728

 

 

 

32,613

 

 

 

204,553

 

Income from investment in European joint venture and other

 

(2,064

)

 

 

 

 

 

 

 

 

(2,064

)

Total segment operating expenses from continuing operations

 

1,624,909

 

 

 

1,294,774

 

 

 

941,624

 

 

 

3,861,307

 

 

 

 

 

 

 

 

 

 

 

 

 

Total segment operating (loss) income from continuing operations

$

(318,573

)

 

$

255

 

 

$

23,335

 

 

$

(294,983

)

 

 

Year Ended December 31, 2023

 

(in thousands)

Branded Services

 

 

Experiential Services

 

 

Retailer Services

 

 

Total Company

 

Revenues

$

1,758,417

 

 

$

1,159,449

 

 

$

982,259

 

 

$

3,900,125

 

Less:

 

 

 

 

 

 

 

 

 

 

 

Compensation and benefits

 

1,009,334

 

 

 

638,081

 

 

 

630,484

 

 

 

2,277,899

 

Reimbursable expenses (1)

 

179,029

 

 

 

307,610

 

 

 

 

 

 

486,639

 

Other segment items (2)

 

417,320

 

 

 

173,879

 

 

 

304,334

 

 

 

895,533

 

Impairment of goodwill and indefinite-lived asset

 

43,500

 

 

 

 

 

 

 

 

 

43,500

 

Depreciation and amortization

 

140,932

 

 

 

36,584

 

 

 

31,340

 

 

 

208,856

 

Deconsolidation of European joint venture

 

(58,891

)

 

 

 

 

 

 

 

 

(58,891

)

Total segment operating expenses from continuing operations

 

1,731,224

 

 

 

1,156,154

 

 

 

966,158

 

 

 

3,853,536

 

 

 

 

 

 

 

 

 

 

 

 

 

Total segment operating income from continuing operations

$

27,193

 

 

$

3,295

 

 

$

16,101

 

 

$

46,589

 

 

(1)

Reimbursable expenses are costs incurred in the delivery of services to the Company's clients that the client has agreed to reimburse, including media, sample, retailer fees and other marketing and production costs.

(2)

The “other segment items” category primarily consists of costs incurred in the execution of service obligations, including supplies, technology, and other direct expenses such as travel and indirect general and administrative expenses such as professional fees. These costs align with the segment-level information regularly provided to the CODM and represent the difference between revenue and the significant expense categories above in determining segment profitability.

Summary of Revenues by Geographic Region

Revenues by geographic region are as follows:

 

Year Ended December 31,

 

(in thousands)

2025

 

 

2024

 

 

2023

 

Revenues

 

 

 

 

 

 

 

 

North America

$

3,368,209

 

 

$

3,412,947

 

 

$

3,393,718

 

Asia Pacific

 

163,209

 

 

 

145,574

 

 

 

125,569

 

Europe

 

11,224

 

 

 

7,803

 

 

 

6,472

 

European Joint Venture (1)

 

 

 

 

 

 

 

374,366

 

Total revenues

$

3,542,642

 

 

$

3,566,324

 

 

$

3,900,125

 

 

(1)

The Company’s European joint venture was deconsolidated during fiscal year 2023. For further details, see Note 2 — Discontinued Operations, Divestitures and Deconsolidation of European Joint Venture.