As of January 1, 2024, we reorganized our operating segments. As a result, goodwill balances were reallocated based on the relative fair value of our new segments. The following table summarizes the goodwill attributable to our reporting units for the periods presented:


Millions of dollars	MDA North America		MDA Latin America		MDA Asia		SDA Global		Total Whirlpool
Beginning balance January 1, 2024	$	2,419	$	31	$	248	$	632	$	3,330
Currency translation adjustment	(4)		(1)		(3)		—		(8)


Ending balance December 31, 2024	$	2,415	$	30	$	245	$	632	$	3,322
Currency translation adjustment	$	3	$	(1)	$	(4)	$	—	$	(2)
Divestitures	$	—	$	—	$	(217)	$	—	$	(217)
Ending balance December 31, 2025	$	2,418	$	29	$	24	$	632	$	3,103

We completed our annual impairment assessment for goodwill as of October 1, 2025 and October 1, 2024, respectively. The Company elected to bypass the qualitative assessment and perform a quantitative assessment to evaluate goodwill for all our reporting units. Based on the quantitative assessment we determined there was no impairment of goodwill in either period. For additional information, see Note 10 to the Consolidated Financial Statements.


	December 31, 2025						December 31, 2024
Millions of dollars	Gross Carrying Amount		Accumulated Amortization		Net		Gross Carrying Amount		Accumulated Amortization		Net
Other intangible assets, finite lives:
Customer relationships (1)	$	633	$	(366)	$	268	$	665	$	(349)	$	316
Patents and other (2)	98		(98)		—		100		(97)		3
Total other intangible assets, finite lives	$	731	$	(464)	$	268	$	765	$	(447)	$	318
Trademarks, indefinite lives (3)	2,295		—		2,295		2,399		—		2,399
Total other intangible assets	$	3,026	$	(464)	$	2,563	$	3,164	$	(447)	$	2,717

(3)Includes InSinkErator, Maytag, and JennAir trademarks with carrying values of $1.3 billion, $640 million, and $198 million respectively, at December 31, 2025, and $1.3 billion, $640 million, and $304 million, respectively, at December 31, 2024.

We completed our annual impairment assessment for other intangible assets as of October 1, 2025. The Company elected to bypass the qualitative assessment and perform a quantitative assessment to evaluate certain indefinite-life intangible assets within our MDA North America operating segment. The results of the quantitative assessment determined that the carrying value of our JennAir trademark exceeded its fair value by $106 million. Accordingly, an impairment charge of $106 million was recorded during the fourth quarter of 2025 and was recorded within Impairment of Goodwill and Other Intangibles. The brand has been unfavorably impacted by the downturn in discretionary demand in the ultra-premium segment. There were no impairments identified for any other intangible assets. For additional information, see Note 10 to the Consolidated Financial Statements.

We completed our annual impairment assessment for other intangible assets as of October 1, 2024. The Company elected to bypass the qualitative assessment and perform a quantitative assessment to evaluate certain indefinite-life intangible assets within our MDA North America operating segment. The results of the quantitative assessment determined that the carrying value of our Maytag trademark exceeded its fair value by $381 million. Accordingly, an impairment charge of $381 million was recorded during the fourth quarter of 2024 and was recorded within Impairment of Goodwill and Other Intangibles. The brand has been unfavorably impacted as Whirlpool has since refocused its brand strategy to the laundry category. There were no impairments identified for any other intangible assets.