v3.25.3
Revenue
 9 Months Ended
Sep. 30, 2025
Revenue from Contract with Customer [Abstract]  
Revenue Revenue
Revenue associated with our membership dues, enrollment fees, and certain services from our in-center businesses is recognized over time as earned. Revenue associated with products and services offered in our cafes and spas, as well as through e-commerce, is recognized at a point in time. The following is a summary of revenue, by major revenue stream, that we recognized during the three and nine months ended September 30, 2025 and 2024:
Three Months Ended
September 30,		Nine Months Ended
September 30,
2025202420252024
Membership dues and enrollment fees$547,306 $488,105 $1,576,268$1,376,212
In-center revenue213,591 186,670 606,148524,055
Total center revenue760,897 674,775 2,182,4161,900,267
Other revenue21,752 18,459 67,74357,445
Total revenue$782,649 $693,234 $2,250,159$1,957,712
The timing associated with the revenue we recognized during the three months ended September 30, 2025 and 2024 is as follows:
Three Months Ended September 30, 2025Three Months Ended September 30, 2024
Center
Revenue		Other
Revenue		Total
Revenue		Center
Revenue		Other
Revenue		Total
Revenue
Goods and services transferred over time$678,089$21,752$699,841$599,700$18,459$618,159
Goods and services transferred at a point in time82,808—82,80875,075—75,075
Total revenue$760,897$21,752$782,649$674,775$18,459$693,234
The timing associated with the revenue we recognized during the nine months ended September 30, 2025 and 2024 is as follows:
Nine Months Ended September 30, 2025Nine Months Ended September 30, 2024
Center
Revenue		Other
Revenue		Total
Revenue		Center
Revenue		Other
Revenue		Total
Revenue
Goods and services transferred over time$1,940,941$67,743$2,008,684$1,684,453$57,445$1,741,898
Goods and services transferred at a point in time241,475—241,475215,814—215,814
Total revenue$2,182,416$67,743$2,250,159$1,900,267$57,445$1,957,712
Contract liabilities represent payments or consideration received in advance for goods or services that the Company has not yet transferred to the customer. Contract liabilities consist primarily of deferred revenue for fees collected in advance for Dynamic Personal Training, media and athletic events, enrollment fees, other in-center service offerings and membership dues. Contract liabilities at September 30, 2025 and December 31, 2024 were $55.9 million and $58.4 million, respectively.
Contract liabilities that will be recognized within one year are classified as deferred revenue in our condensed consolidated balance sheets. Deferred revenue at September 30, 2025 and December 31, 2024 was $55.8 million and $58.3 million, respectively, and consists primarily of prepaid Dynamic Personal Training, media and athletic events, enrollment fees, other in-center service offerings and membership dues.
Contract liabilities that will be recognized in a future period greater than one year are classified as a component of Other liabilities in our condensed consolidated balance sheets. Long-term contract liabilities at September 30, 2025 and December 31, 2024 were $0.1 million and $0.1 million, respectively, and consist primarily of deferred enrollment fees.
During the nine months ended September 30, 2025 and 2024, $45.1 million and $35.1 million of revenue was recognized that had been included in the contract liabilities balance at December 31, 2024 and 2023, respectively.