The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number: 3235-0006
Expires: July 31, 2015
Estimated average burden
hours per response: 23.8
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
AMCOR PLC ORD G0250X107 1,794,225 219,343 SH SOLE 219,343 0 0
ACCENTURE PLC IRELAND SHS CLASS A G1151C101 1,152,855 4,675 SH SOLE 4,675 0 0
EVEREST GROUP LTD COM G3223R108 367,741 1,050 SH SOLE 1,050 0 0
LINDE PLC SHS G54950103 5,238,775 11,029 SH SOLE 11,029 0 0
LINDE PLC SHS G54950103 126,825 267 SH OTR 267 0 0
CHUBB LIMITED COM H1467J104 1,724,829 6,111 SH SOLE 6,111 0 0
AFLAC INC COM 001055102 1,178,546 10,551 SH SOLE 10,051 0 500
ARK ETF TR INNOVATION ETF 00214Q104 2,451,783 28,410 SH SOLE 28,410 0 0
ABBOTT LABS COM 002824100 2,769,477 20,677 SH SOLE 18,932 0 1,745
ABBVIE INC COM 00287Y109 7,114,529 30,727 SH SOLE 28,957 0 1,770
ABBVIE INC COM 00287Y109 78,723 340 SH OTR 340 0 0
ADOBE INC COM 00724F101 303,365 860 SH SOLE 860 0 0
ADVANCED MICRO DEVICES INC COM 007903107 251,907 1,557 SH SOLE 1,557 0 0
AIR PRODS & CHEMS INC COM 009158106 830,705 3,046 SH SOLE 2,726 0 320
AKEBIA THERAPEUTICS INC COM 00972D105 33,442 12,250 SH SOLE 0 0 12,250
ALLIANT ENERGY CORP COM 018802108 385,585 5,720 SH SOLE 5,720 0 0
ALLSTATE CORP COM 020002101 598,873 2,790 SH SOLE 2,790 0 0
ALPHABET INC CAP STK CL C 02079K107 3,267,953 13,418 SH SOLE 12,078 0 1,340
ALPHABET INC CAP STK CL A 02079K305 29,913,455 123,050 SH SOLE 122,800 0 250
ALPHABET INC CAP STK CL A 02079K305 335,478 1,380 SH OTR 1,380 0 0
ALTRIA GROUP INC COM 02209S103 1,943,617 29,422 SH SOLE 28,222 0 1,200
ALTRIA GROUP INC COM 02209S103 19,818 300 SH OTR 300 0 0
AMAZON COM INC COM 023135106 21,286,213 96,945 SH SOLE 95,805 0 1,140
AMAZON COM INC COM 023135106 358,996 1,635 SH OTR 1,635 0 0
AMERICAN ELEC PWR CO INC COM 025537101 337,500 3,000 SH SOLE 3,000 0 0
AMERICAN EXPRESS CO COM 025816109 381,984 1,150 SH SOLE 1,150 0 0
AMERICAN EXPRESS CO COM 025816109 68,092 205 SH OTR 205 0 0
AMERIPRISE FINL INC COM 03076C106 5,335,957 10,862 SH SOLE 10,862 0 0
AMERIPRISE FINL INC COM 03076C106 98,250 200 SH OTR 200 0 0
AMGEN INC COM 031162100 2,283,280 8,091 SH SOLE 8,091 0 0
APPLE INC COM 037833100 49,263,011 193,469 SH SOLE 184,449 0 9,020
APPLE INC COM 037833100 552,547 2,170 SH OTR 2,170 0 0
APPLIED MATLS INC COM 038222105 745,048 3,639 SH SOLE 3,639 0 0
ASSOCIATED BANC CORP COM 045487105 6,716,994 261,260 SH SOLE 131,160 0 130,100
AUTOMATIC DATA PROCESSING IN COM 053015103 321,969 1,097 SH SOLE 1,097 0 0
AUTOZONE INC COM 053332102 2,067,895 482 SH SOLE 482 0 0
BANK AMERICA CORP COM 060505104 5,391,464 104,506 SH SOLE 100,506 0 4,000
BANK AMERICA CORP COM 060505104 273,427 5,300 SH OTR 5,300 0 0
1BANK FIRST CORP COM 06211J100 291,144 2,400 SH SOLE 2,400 0 0
BANK FIRST CORP COM 06211J100 242,620 2,000 SH OTR 0 0 2,000
BERKSHIRE HATHAWAY INC DEL CL A 084670108 754,200 1 SH SOLE 1 0 0
BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 4,331,105 8,615 SH SOLE 8,036 0 579
BLACKSTONE INC COM 09260D107 389,367 2,279 SH SOLE 9 0 2,270
BLACKROCK INC COM 09290D101 2,455,322 2,106 SH SOLE 1,956 0 150
BNY MELLON ETF TRUST CORE BOND ETF 09661T602 82,431 1,935 SH SOLE 1,935 0 0
BNY MELLON ETF TRUST CORE BOND ETF 09661T602 1,644,402 38,601 SH OTR 38,601 0 0
BOEING CO COM 097023105 3,717,024 17,222 SH SOLE 17,222 0 0
BOOKING HOLDINGS INC COM 09857L108 2,202,902 408 SH SOLE 408 0 0
BRISTOL-MYERS SQUIBB CO COM 110122108 389,889 8,645 SH SOLE 8,445 0 200
BRISTOL-MYERS SQUIBB CO COM 110122108 22,550 500 SH OTR 500 0 0
BROADCOM INC COM 11135F101 30,411,763 92,182 SH SOLE 88,512 0 3,670
BROADCOM INC COM 11135F101 494,865 1,500 SH OTR 1,500 0 0
BROOKFIELD CORP CL A LTD VT SH 11271J107 504,748 7,360 SH SOLE 7,360 0 0
CREATIVE MEDIA & CMNTY TR 5.5% PFD SER A 12564W201 250,000 10,000 SH SOLE 10,000 0 0
CAPITAL ONE FINL CORP COM 14040H105 263,386 1,239 SH SOLE 1,239 0 0
CATERPILLAR INC COM 149123101 1,071,678 2,246 SH SOLE 2,051 0 195
CHEVRON CORP NEW COM 166764100 7,460,131 48,040 SH SOLE 45,685 0 2,355
CHEVRON CORP NEW COM 166764100 11,646 75 SH OTR 75 0 0
CHIPOTLE MEXICAN GRILL INC COM 169656105 838,078 21,385 SH SOLE 21,385 0 0
CISCO SYS INC COM 17275R102 2,473,451 36,151 SH SOLE 34,604 0 1,547
COCA COLA CO COM 191216100 1,140,173 17,192 SH SOLE 13,672 0 3,520
COCA COLA CO COM 191216100 16,580 250 SH OTR 250 0 0
COLGATE PALMOLIVE CO COM 194162103 334,229 4,181 SH SOLE 3,611 0 570
COMCAST CORP NEW CL A 20030N101 566,722 18,037 SH SOLE 18,037 0 0
CONOCOPHILLIPS COM 20825C104 4,963,137 52,470 SH SOLE 52,450 0 20
CONOCOPHILLIPS COM 20825C104 91,279 965 SH OTR 965 0 0
CONSTELLATION BRANDS INC CL A 21036P108 626,215 4,650 SH SOLE 4,650 0 0
CONSTELLATION BRANDS INC CL A 21036P108 3,366 25 SH OTR 25 0 0
COPART INC COM 217204106 384,808 8,557 SH SOLE 8,557 0 0
CORNING INC COM 219350105 520,644 6,347 SH SOLE 6,347 0 0
COSTCO WHSL CORP NEW COM 22160K105 8,442,671 9,121 SH SOLE 8,986 0 135
CREATIVE MEDIA & CMNTY TR PFD SER A1 22529B606 200,000 8,000 SH SOLE 8,000 0 0
CUMMINS INC COM 231021106 379,288 898 SH SOLE 898 0 0
DTE ENERGY CO COM 233331107 700,078 4,950 SH SOLE 4,950 0 0
DANAHER CORPORATION COM 235851102 3,503,452 17,671 SH SOLE 17,371 0 300
DEERE & CO COM 244199105 266,582 583 SH SOLE 483 0 100
DISNEY WALT CO COM 254687106 2,606,478 22,764 SH SOLE 22,712 0 52
DISNEY WALT CO COM 254687106 80,150 700 SH OTR 700 0 0
DUKE ENERGY CORP NEW COM NEW 26441C204 225,843 1,825 SH SOLE 1,825 0 0
DUKE ENERGY CORP NEW COM NEW 26441C204 24,750 200 SH OTR 200 0 0
ECOLAB INC COM 278865100 1,903,874 6,952 SH SOLE 6,952 0 0
EMERSON ELEC CO COM 291011104 2,606,940 19,873 SH SOLE 18,573 0 1,300
EXXON MOBIL CORP COM 30231G102 3,737,549 33,149 SH SOLE 32,887 0 262
EXXON MOBIL CORP COM 30231G102 182,091 1,615 SH OTR 1,615 0 0
META PLATFORMS INC CL A 30303M102 15,581,340 21,217 SH SOLE 21,077 0 140
META PLATFORMS INC CL A 30303M102 216,642 295 SH OTR 295 0 0
FASTENAL CO COM 311900104 265,502 5,414 SH SOLE 5,314 0 100
FIRST TR EXCH TRADED FD III MANAGD MUN ETF 33739N108 509,449 10,048 SH SOLE 10,048 0 0
FIRST TR EXCHNG TRADED FD VI FT VEST US EQT 33740F599 603,580 13,011 SH SOLE 13,011 0 0
FIRST TR EXCHNG TRADED FD VI FT VEST US EQT 33740F763 237,399 4,305 SH SOLE 4,305 0 0
FIRST TR EXCHNG TRADED FD VI FT VEST US EQT 33740U885 205,295 4,719 SH SOLE 4,719 0 0
FISERV INC COM 337738108 8,749,060 67,859 SH SOLE 67,859 0 0
FISERV INC COM 337738108 141,823 1,100 SH OTR 1,100 0 0
GENERAL DYNAMICS CORP COM 369550108 686,774 2,014 SH SOLE 2,014 0 0
GE AEROSPACE COM NEW 369604301 8,548,702 28,418 SH SOLE 28,318 0 100
GE AEROSPACE COM NEW 369604301 150,410 500 SH OTR 500 0 0
GOLDMAN SACHS GROUP INC COM 38141G104 8,987,606 11,286 SH SOLE 11,286 0 0
GOLDMAN SACHS ETF TR EQUAL WEIGHT US 381430438 1,118,956 13,158 SH SOLE 13,158 0 0
1GRAINGER W W INC COM 384802104 400,243 420 SH SOLE 420 0 0
GRILLIT INC COM 39850R109 6,300 10,500,000 SH SOLE 0 0 10,500,000
HP INC COM 40434L105 353,990 13,000 SH SOLE 13,000 0 0
HOME DEPOT INC COM 437076102 3,782,853 9,336 SH SOLE 9,136 0 200
HONEYWELL INTL INC COM 438516106 578,664 2,749 SH SOLE 2,749 0 0
INTERNATIONAL BUSINESS MACHS COM 459200101 1,197,769 4,245 SH SOLE 4,145 0 100
INTERNATIONAL BUSINESS MACHS COM 459200101 7,054 25 SH OTR 25 0 0
INVESCO EXCHANGE TRADED FD T S&P500 QUALITY 46137V241 9,145,565 124,786 SH SOLE 124,786 0 0
INVESCO EXCHANGE TRADED FD T S&P500 EQL TEC 46137V282 5,343,670 119,867 SH SOLE 119,867 0 0
INVESCO EXCHANGE TRADED FD T S&P500 EQL TEC 46137V282 160,265 3,595 SH OTR 3,595 0 0
INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 3,307,040 17,433 SH SOLE 17,433 0 0
INVESCO EXCHANGE TRADED FD T S&P500 EQL DIS 46137V381 1,715,017 29,723 SH SOLE 29,723 0 0
INVESCO EXCHANGE TRADED FD T RAFI US 1500 46137V597 3,489,891 76,836 SH SOLE 76,836 0 0
INVESCO EXCHANGE TRADED FD T RAFI US 1000 ETF 46137V613 4,001,582 88,511 SH SOLE 88,511 0 0
INVESCO EXCHANGE TRADED FD T S&P 500A EQL 46137Y609 1,502,707 36,442 SH SOLE 36,442 0 0
INVESCO EXCH TRADED FD TR II S&P500 LOW VOL 46138E354 786,456 10,703 SH SOLE 10,703 0 0
INVESCO EXCH TRADED FD TR II PFD ETF 46138E511 240,120 20,700 SH SOLE 20,700 0 0
INVESCO EXCH TRADED FD TR II NASDAQ 100 ETF 46138G649 1,021,594 4,134 SH SOLE 4,134 0 0
INVESCO EXCH TRD SLF IDX FD INVSC 30 MUNI BD 46138J445 1,985,952 90,600 SH SOLE 90,600 0 0
INVESCO EXCH TRD SLF IDX FD INVSCO 30 CORP 46138J460 1,102,116 65,214 SH SOLE 65,214 0 0
INVESCO EXCH TRD SLF IDX FD BULSHS 2029 MUNI 46138J478 642,665 27,821 SH SOLE 27,821 0 0
INVESCO EXCH TRD SLF IDX FD BULSHS 2028 MUNI 46138J486 420,533 17,960 SH SOLE 17,960 0 0
INVESCO EXCH TRD SLF IDX FD BULSHS 2027 MUNI 46138J494 481,835 20,365 SH SOLE 20,365 0 0
INVESCO EXCH TRD SLF IDX FD BULSHS 2026 MUNI 46138J510 1,916,578 81,125 SH SOLE 81,125 0 0
INVESCO EXCH TRD SLF IDX FD BULETSHS 2029 46138J577 333,933 17,753 SH SOLE 17,753 0 0
INVESCO EXCH TRD SLF IDX FD INVSCO BLSH 28 46138J643 793,837 38,592 SH SOLE 38,592 0 0
INVESCO EXCH TRD SLF IDX FD BULSHS 2027 CB 46138J783 1,837,149 93,209 SH SOLE 93,209 0 0
INVESCO EXCH TRD SLF IDX FD BULSHS 2026 CB 46138J791 13,300,506 679,985 SH SOLE 679,985 0 0
INVESCO EXCH TRD SLF IDX FD BULSHS 2026 CB 46138J791 1,720,086 87,939 SH OTR 87,939 0 0
INVESCO EXCH TRD SLF IDX FD BULSHS 2025 CB 46138J825 11,743,375 567,587 SH SOLE 567,587 0 0
INVESCO EXCH TRD SLF IDX FD BULSHS 2025 CB 46138J825 54,166 2,618 SH OTR 2,618 0 0
ISHARES TR CORE S&P TTL STK 464287150 7,470,971 51,294 SH SOLE 51,294 0 0
ISHARES TR SELECT DIVID ETF 464287168 2,189,050 15,405 SH SOLE 15,405 0 0
ISHARES TR CORE S&P500 ETF 464287200 218,691,097 326,746 SH SOLE 326,746 0 0
ISHARES TR CORE S&P500 ETF 464287200 1,734,825 2,592 SH OTR 2,592 0 0
ISHARES TR CORE US AGGBD ET 464287226 29,008,039 289,357 SH SOLE 289,357 0 0
ISHARES TR CORE US AGGBD ET 464287226 122,906 1,226 SH OTR 1,226 0 0
ISHARES TR S&P 500 GRWT ETF 464287309 252,063 2,088 SH SOLE 2,088 0 0
ISHARES TR 20 YR TR BD ETF 464287432 270,344 3,025 SH SOLE 3,025 0 0
ISHARES TR 7-10 YR TRSY BD 464287440 947,140 9,819 SH SOLE 9,819 0 0
ISHARES TR CORE S&P MCP ETF 464287507 4,707,986 72,142 SH SOLE 72,142 0 0
ISHARES TR S&P MC 400GR ETF 464287606 613,312 6,396 SH SOLE 6,396 0 0
ISHARES TR RUS 1000 GRW ETF 464287614 637,974 1,362 SH SOLE 1,362 0 0
ISHARES TR RUS 1000 ETF 464287622 1,192,926 3,264 SH SOLE 3,264 0 0
ISHARES TR CORE S&P US GWT 464287671 3,175,622 19,300 SH SOLE 19,300 0 0
ISHARES TR U.S. TECH ETF 464287721 2,261,399 11,546 SH SOLE 11,546 0 0
ISHARES TR U.S. REAL ES ETF 464287739 1,663,174 17,132 SH SOLE 17,132 0 0
ISHARES TR U.S. REAL ES ETF 464287739 153,386 1,580 SH OTR 1,580 0 0
ISHARES TR CORE S&P SCP ETF 464287804 7,047,450 59,307 SH SOLE 59,307 0 0
ISHARES TR CORE S&P SCP ETF 464287804 17,230 145 SH OTR 145 0 0
ISHARES TR SHRT NAT MUN ETF 464288158 1,516,062 14,198 SH SOLE 14,198 0 0
ISHARES TR SHRT NAT MUN ETF 464288158 767,534 7,188 SH OTR 7,188 0 0
ISHARES TR AGENCY BOND ETF 464288166 270,406 2,450 SH SOLE 2,450 0 0
ISHARES TR MSCI ACWI EX US 464288240 16,089,454 247,492 SH SOLE 247,492 0 0
ISHARES TR NATIONAL MUN ETF 464288414 8,622,495 80,970 SH SOLE 80,970 0 0
ISHARES TR MBS ETF 464288588 312,567 3,285 SH SOLE 3,285 0 0
ISHARES TR INTRM GOV CR ETF 464288612 821,893 7,650 SH SOLE 7,650 0 0
ISHARES TR INTRM GOV CR ETF 464288612 1,894,006 17,629 SH OTR 17,629 0 0
ISHARES TR 10-20 YR TRS ETF 464288653 1,480,687 14,377 SH SOLE 14,377 0 0
ISHARES TR 3 7 YR TREAS BD 464288661 2,016,492 16,873 SH SOLE 16,873 0 0
1ISHARES TR MSCI USA MIN VOL 46429B697 4,073,419 42,815 SH SOLE 42,815 0 0
ISHARES TR MSCI USA MMENTM 46432F396 2,670,926 10,415 SH SOLE 10,415 0 0
ISHARES TR CORE MSCI EAFE 46432F842 656,658 7,521 SH SOLE 7,521 0 0
ISHARES INC CORE MSCI EMKT 46434G103 546,872 8,296 SH SOLE 8,296 0 0
ISHARES TR CORE MSCI INTL 46435G326 9,622,083 120,021 SH SOLE 120,021 0 0
ISHARES TR IBONDS DEC 26 46435U259 201,944 7,870 SH SOLE 7,870 0 0
ISHARES TR IBONDS DEC 27 46435U283 239,337 9,395 SH SOLE 9,395 0 0
ISHARES TR IBONDS DEC 28 46435U325 2,106,300 82,149 SH SOLE 82,149 0 0
ISHARES TR IBONDS DEC 25 46435U432 68,314 2,550 SH SOLE 2,550 0 0
ISHARES TR IBONDS DEC 25 46435U432 244,940 9,143 SH OTR 9,143 0 0
ISHARES TR IBOND DEC 2030 46436E593 9,632,022 484,630 SH SOLE 484,630 0 0
ISHARES TR IBOND DEC 2030 46436E593 989,675 49,795 SH OTR 49,795 0 0
ISHARES TR IBONDS 29 TRM TS 46436E825 9,451,847 430,510 SH SOLE 430,510 0 0
ISHARES TR IBONDS 29 TRM TS 46436E825 54,097 2,464 SH OTR 2,464 0 0
ISHARES TR IBONDS 28 TRM TS 46436E833 11,246,628 502,418 SH SOLE 502,418 0 0
ISHARES TR IBONDS 28 TRM TS 46436E833 54,126 2,418 SH OTR 2,418 0 0
ISHARES TR IBONDS 27 TRM TS 46436E841 11,433,404 507,700 SH SOLE 507,700 0 0
ISHARES TR IBONDS 27 TRM TS 46436E841 54,183 2,406 SH OTR 2,406 0 0
ISHARES TR IBONDS 26 TRM TS 46436E858 262,272 11,428 SH SOLE 11,428 0 0
JPMORGAN CHASE & CO. COM 46625H100 23,046,577 73,064 SH SOLE 72,864 0 200
JPMORGAN CHASE & CO. COM 46625H100 462,104 1,465 SH OTR 1,465 0 0
J P MORGAN EXCHANGE TRADED F SMALL & MID CAP 46641Q118 5,651,866 89,104 SH SOLE 89,104 0 0
J P MORGAN EXCHANGE TRADED F BETABUILDERS US 46641Q241 1,997,802 42,807 SH SOLE 42,807 0 0
J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 46641Q332 1,841,988 32,259 SH SOLE 32,259 0 0
J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 46641Q332 2,006,094 35,133 SH OTR 35,133 0 0
J P MORGAN EXCHANGE TRADED F ULTRA SHT MUNCPL 46641Q654 4,636,473 90,840 SH SOLE 90,840 0 0
J P MORGAN EXCHANGE TRADED F ULTRA SHT MUNCPL 46641Q654 3,093,126 60,602 SH OTR 60,602 0 0
J P MORGAN EXCHANGE TRADED F ULTRA SHRT ETF 46641Q837 15,672,323 308,936 SH SOLE 308,936 0 0
J P MORGAN EXCHANGE TRADED F ULTRA SHRT ETF 46641Q837 1,896,693 37,388 SH OTR 37,388 0 0
J P MORGAN EXCHANGE TRADED F NASDAQ EQT PREM 46654Q203 457,571 7,955 SH SOLE 7,955 0 0
JANUS DETROIT STR TR HENDERSON MTG 47103U852 21,599,215 472,941 SH SOLE 472,941 0 0
JANUS DETROIT STR TR HENDERSON MTG 47103U852 101,433 2,221 SH OTR 2,221 0 0
JOHNSON & JOHNSON COM 478160104 7,703,644 41,547 SH SOLE 39,920 0 1,627
JOHNSON & JOHNSON COM 478160104 75,465 407 SH OTR 407 0 0
KIMBERLY-CLARK CORP COM 494368103 3,805,052 30,602 SH SOLE 27,488 0 3,114
KIMBERLY-CLARK CORP COM 494368103 214,486 1,725 SH OTR 1,725 0 0
ELI LILLY & CO COM 532457108 8,487,612 11,124 SH SOLE 10,784 0 340
ELI LILLY & CO COM 532457108 61,040 80 SH OTR 80 0 0
LISTED FDS TR SHARES LAG CAP 53656F805 4,946,228 94,538 SH SOLE 94,538 0 0
LOCKHEED MARTIN CORP COM 539830109 927,532 1,858 SH SOLE 1,818 0 40
LOWES COS INC COM 548661107 6,814,270 27,115 SH SOLE 27,115 0 0
LOWES COS INC COM 548661107 165,864 660 SH OTR 660 0 0
MGE ENERGY INC COM 55277P104 283,434 3,367 SH SOLE 3,367 0 0
MGE ENERGY INC COM 55277P104 35,776 425 SH OTR 425 0 0
MASTERCARD INCORPORATED CL A 57636Q104 10,836,968 19,052 SH SOLE 18,912 0 140
MASTERCARD INCORPORATED CL A 57636Q104 216,147 380 SH OTR 380 0 0
MCDONALDS CORP COM 580135101 2,963,535 9,752 SH SOLE 9,272 0 480
MCKESSON CORP COM 58155Q103 9,822,846 12,715 SH SOLE 12,715 0 0
MCKESSON CORP COM 58155Q103 220,173 285 SH OTR 285 0 0
MERCK & CO INC COM 58933Y105 1,580,989 18,837 SH SOLE 18,837 0 0
METTLER TOLEDO INTERNATIONAL COM 592688105 1,604,486 1,307 SH SOLE 1,307 0 0
MICROSOFT CORP COM 594918104 36,069,520 69,639 SH SOLE 68,689 0 950
MICROSOFT CORP COM 594918104 673,852 1,301 SH OTR 1,301 0 0
MOODYS CORP COM 615369105 545,569 1,145 SH SOLE 635 0 510
MORGAN STANLEY ETF TRUST EATON VANCE INTE 61774R882 2,872,640 54,730 SH SOLE 54,730 0 0
MORGAN STANLEY ETF TRUST EATON VANCE INTE 61774R882 223,071 4,250 SH OTR 4,250 0 0
NEUMORA THERAPEUTICS INC. COM 640979100 25,480 14,000 SH SOLE 0 0 14,000
NETFLIX INC COM 64110L106 3,553,598 2,964 SH SOLE 2,964 0 0
NEXTERA ENERGY INC COM 65339F101 1,162,093 15,394 SH SOLE 15,394 0 0
NICOLET BANKSHARES INC COM 65406E102 2,483,946 18,468 SH SOLE 99 0 18,369
1NVIDIA CORPORATION COM 67066G104 49,152,448 263,439 SH SOLE 262,559 0 880
NVIDIA CORPORATION COM 67066G104 681,017 3,650 SH OTR 3,650 0 0
OREILLY AUTOMOTIVE INC COM 67103H107 294,321 2,730 SH SOLE 2,730 0 0
ORACLE CORP COM 68389X105 1,032,994 3,673 SH SOLE 3,673 0 0
ORACLE CORP COM 68389X105 7,031 25 SH OTR 25 0 0
PNC FINL SVCS GROUP INC COM 693475105 236,092 1,175 SH SOLE 1,175 0 0
PALO ALTO NETWORKS INC COM 697435105 5,126,947 25,179 SH SOLE 25,179 0 0
PARKER-HANNIFIN CORP COM 701094104 3,791,508 5,001 SH SOLE 5,001 0 0
PEPSICO INC COM 713448108 1,276,318 9,088 SH SOLE 8,588 0 500
PHILIP MORRIS INTL INC COM 718172109 488,870 3,014 SH SOLE 1,164 0 1,850
PHILLIPS 66 COM 718546104 427,374 3,142 SH SOLE 3,142 0 0
PIMCO ETF TR ACTIVE BD ETF 72201R775 20,866,245 223,527 SH SOLE 223,527 0 0
PIMCO ETF TR ACTIVE BD ETF 72201R775 1,436,563 15,389 SH OTR 15,389 0 0
PIMCO ETF TR 25YR+ ZERO U S 72201R882 2,159,632 31,778 SH SOLE 31,778 0 0
PROCTER AND GAMBLE CO COM 742718109 2,958,838 19,257 SH SOLE 17,707 0 1,550
PROCTER AND GAMBLE CO COM 742718109 80,051 521 SH OTR 521 0 0
PROGRESSIVE CORP COM 743315103 1,300,191 5,265 SH SOLE 5,265 0 0
PROSHARES TR LARGE CAP CRE 74347R248 4,270,604 55,774 SH SOLE 55,774 0 0
PROSHARES TR S&P 500 DV ARIST 74348A467 7,502,259 72,788 SH SOLE 72,788 0 0
PROSHARES TR S&P 500 DV ARIST 74348A467 1,252,815 12,155 SH OTR 12,155 0 0
PUBLIC SVC ENTERPRISE GRP IN COM 744573106 2,283,465 27,360 SH SOLE 27,360 0 0
QUALCOMM INC COM 747525103 1,988,501 11,953 SH SOLE 11,953 0 0
RTX CORPORATION COM 75513E101 1,271,038 7,596 SH SOLE 6,963 0 633
SHELL PLC SPON ADS 780259305 211,943 2,963 SH SOLE 2,963 0 0
SPDR S&P 500 ETF TR TR UNIT 78462F103 1,974,557 2,964 SH SOLE 2,964 0 0
SPDR S&P 500 ETF TR TR UNIT 78462F103 62,620 94 SH OTR 94 0 0
SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 1,929,272 45,087 SH SOLE 45,087 0 0
SPDR SERIES TRUST PORTFOLIO INTRMD 78464A375 676,715 19,968 SH SOLE 19,968 0 0
SPDR SERIES TRUST PORTFOLI S&P1500 78464A805 70,475,679 873,846 SH SOLE 873,846 0 0
SPDR SERIES TRUST PORTFOLI S&P1500 78464A805 1,942,052 24,080 SH OTR 24,080 0 0
SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 992,389 1,665 SH SOLE 1,665 0 0
SPDR SERIES TRUST PORTFOLIO S&P600 78468R853 1,600,865 34,561 SH SOLE 34,561 0 0
SALESFORCE INC COM 79466L302 915,057 3,861 SH SOLE 3,861 0 0
SALESFORCE INC COM 79466L302 208,560 880 SH OTR 880 0 0
SCHWAB CHARLES CORP COM 808513105 311,709 3,265 SH SOLE 3,265 0 0
SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 34,429,469 1,339,147 SH SOLE 1,339,147 0 0
SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 9,092,488 345,197 SH SOLE 345,197 0 0
SCHWAB STRATEGIC TR US SML CAP ETF 808524607 238,433 8,546 SH SOLE 8,546 0 0
SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 4,196,992 153,736 SH SOLE 153,736 0 0
SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 1,236,280 45,285 SH OTR 45,285 0 0
SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 8,210,530 352,686 SH SOLE 352,686 0 0
SELECT SECTOR SPDR TR SBI MATERIALS 81369Y100 3,187,873 35,571 SH SOLE 35,571 0 0
SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 813,866 5,848 SH SOLE 5,848 0 0
SELECT SECTOR SPDR TR SBI CONS DISCR 81369Y407 728,505 3,040 SH SOLE 3,040 0 0
SELECT SECTOR SPDR TR ENERGY 81369Y506 649,412 7,269 SH SOLE 7,269 0 0
SELECT SECTOR SPDR TR FINANCIAL 81369Y605 1,306,132 24,246 SH SOLE 24,246 0 0
SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 4,922,966 17,466 SH SOLE 17,466 0 0
SELECT SECTOR SPDR TR COMMUNICATION 81369Y852 867,060 7,325 SH SOLE 7,325 0 0
SELECT SECTOR SPDR TR RL EST SEL SEC 81369Y860 4,745,144 112,631 SH SOLE 112,631 0 0
SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 5,341,699 61,251 SH SOLE 61,251 0 0
SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 170,757 1,958 SH OTR 1,958 0 0
SHERWIN WILLIAMS CO COM 824348106 527,353 1,523 SH SOLE 1,523 0 0
STANDEX INTL CORP COM 854231107 468,299 2,210 SH SOLE 2,210 0 0
STRYKER CORPORATION COM 863667101 445,822 1,206 SH SOLE 1,206 0 0
TJX COS INC NEW COM 872540109 4,789,332 33,135 SH SOLE 33,135 0 0
TJX COS INC NEW COM 872540109 155,380 1,075 SH OTR 1,075 0 0
T-MOBILE US INC COM 872590104 927,118 3,873 SH SOLE 3,873 0 0
TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS 874039100 605,221 2,167 SH SOLE 2,167 0 0
TARGET CORP COM 87612E106 749,084 8,351 SH SOLE 8,351 0 0
TESLA INC COM 88160R101 6,757,075 15,194 SH SOLE 14,694 0 500
1TESLA INC COM 88160R101 80,049 180 SH OTR 180 0 0
TEXAS INSTRS INC COM 882508104 3,274,252 17,821 SH SOLE 17,721 0 100
THERMO FISHER SCIENTIFIC INC COM 883556102 5,230,455 10,784 SH SOLE 10,784 0 0
THERMO FISHER SCIENTIFIC INC COM 883556102 116,404 240 SH OTR 240 0 0
3M CO COM 88579Y101 2,481,173 15,989 SH SOLE 15,989 0 0
3M CO COM 88579Y101 7,759 50 SH OTR 50 0 0
TRAVELERS COMPANIES INC COM 89417E109 245,713 880 SH SOLE 880 0 0
US BANCORP DEL COM NEW 902973304 3,086,257 63,858 SH SOLE 63,858 0 0
UBER TECHNOLOGIES INC COM 90353T100 5,404,515 55,165 SH SOLE 55,165 0 0
UBER TECHNOLOGIES INC COM 90353T100 102,378 1,045 SH OTR 1,045 0 0
UNILEVER PLC SPON ADR NEW 904767704 291,716 4,921 SH SOLE 0 0 4,921
UNION PAC CORP COM 907818108 10,670,450 45,143 SH SOLE 45,093 0 50
UNION PAC CORP COM 907818108 371,100 1,570 SH OTR 1,570 0 0
UNITEDHEALTH GROUP INC COM 91324P102 5,050,012 14,625 SH SOLE 14,625 0 0
UNITEDHEALTH GROUP INC COM 91324P102 69,060 200 SH OTR 200 0 0
VANECK ETF TRUST MRNGSTR WDE MOAT 92189F643 487,621 4,920 SH SOLE 4,920 0 0
VANECK ETF TRUST MRNGSTR WDE MOAT 92189F643 137,267 1,385 SH OTR 1,385 0 0
VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 795,617 3,687 SH SOLE 3,687 0 0
VANGUARD STAR FDS VG TL INTL STK F 921909768 21,508,353 292,790 SH SOLE 292,790 0 0
VANGUARD STAR FDS VG TL INTL STK F 921909768 477,122 6,495 SH OTR 6,495 0 0
VANGUARD WORLD FD EXTENDED DUR 921910709 11,611,310 169,632 SH SOLE 169,632 0 0
VANGUARD WORLD FD EXTENDED DUR 921910709 63,042 921 SH OTR 921 0 0
VANGUARD WORLD FD ESG US STK ETF 921910733 370,125 3,125 SH SOLE 3,125 0 0
VANGUARD WORLD FD MEGA GRWTH IND 921910816 263,585 655 SH SOLE 655 0 0
VANGUARD WORLD FD MEGA CAP INDEX 921910873 203,815 835 SH SOLE 835 0 0
VANGUARD BD INDEX FDS TOTAL BND MRKT 921937835 27,053,574 363,770 SH SOLE 363,770 0 0
VANGUARD BD INDEX FDS TOTAL BND MRKT 921937835 600,686 8,077 SH OTR 8,077 0 0
VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 921943858 65,964,250 1,100,872 SH SOLE 1,100,872 0 0
VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 921943858 2,186,360 36,488 SH OTR 36,488 0 0
VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 356,180 2,527 SH SOLE 2,527 0 0
VANGUARD WHITEHALL FDS INTL HIGH ETF 921946794 620,704 7,330 SH SOLE 7,330 0 0
VANGUARD WORLD FD INF TECH ETF 92204A702 384,514 515 SH SOLE 515 0 0
VANGUARD WORLD FD UTILITIES ETF 92204A876 318,966 1,684 SH SOLE 1,684 0 0
VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 226,100 3,168 SH SOLE 3,168 0 0
VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 22,585,366 416,858 SH SOLE 416,858 0 0
VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 620,794 11,458 SH OTR 11,458 0 0
VANGUARD SCOTTSDALE FDS INT-TERM CORP 92206C870 776,839 9,236 SH SOLE 9,236 0 0
VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 11,281,264 18,422 SH SOLE 18,422 0 0
VANGUARD INDEX FDS REAL ESTATE ETF 922908553 331,946 3,631 SH SOLE 3,631 0 0
VANGUARD INDEX FDS SM CP VAL ETF 922908611 755,738 3,621 SH SOLE 3,621 0 0
VANGUARD INDEX FDS MID CAP ETF 922908629 828,053 2,819 SH SOLE 2,819 0 0
VANGUARD INDEX FDS LARGE CAP ETF 922908637 1,931,513 6,274 SH SOLE 6,274 0 0
VANGUARD INDEX FDS EXTEND MKT ETF 922908652 35,655,835 170,325 SH SOLE 170,325 0 0
VANGUARD INDEX FDS EXTEND MKT ETF 922908652 621,111 2,967 SH OTR 2,967 0 0
VANGUARD INDEX FDS GROWTH ETF 922908736 558,745 1,165 SH SOLE 1,165 0 0
VANGUARD INDEX FDS VALUE ETF 922908744 704,186 3,776 SH SOLE 3,776 0 0
VANGUARD INDEX FDS TOTAL STK MKT 922908769 164,769,562 502,086 SH SOLE 485,880 0 16,206
VANGUARD INDEX FDS TOTAL STK MKT 922908769 1,468,888 4,476 SH OTR 4,476 0 0
VERIZON COMMUNICATIONS INC COM 92343V104 167,932 3,821 SH SOLE 3,821 0 0
VERIZON COMMUNICATIONS INC COM 92343V104 48,345 1,100 SH OTR 1,100 0 0
VISA INC COM CL A 92826C839 5,034,672 14,748 SH SOLE 14,348 0 400
VULCAN MATLS CO COM 929160109 444,510 1,445 SH SOLE 1,445 0 0
WEC ENERGY GROUP INC COM 92939U106 1,346,317 11,749 SH SOLE 2,556 0 9,193
WALMART INC COM 931142103 11,888,074 115,351 SH SOLE 115,351 0 0
WALMART INC COM 931142103 276,303 2,681 SH OTR 2,681 0 0
WELLS FARGO CO NEW COM 949746101 10,861,060 129,576 SH SOLE 55,076 0 74,500
WELLS FARGO CO NEW COM 949746101 2,908,554 34,700 SH Put SOLE 0 0 0
WELLS FARGO CO NEW COM 949746101 3,336,036 39,800 SH Put SOLE 0 0 0
WISDOMTREE TR US QTLY DIV GRT 97717X669 447,557 5,031 SH SOLE 5,031 0 0