| Disaggregation of Revenue |
Our segment results for the three months ended August 29, 2025 and August 30, 2024 were as follows: | | | | | | | | | | | | | | | | | | | | | | | | | (dollars in millions) | Digital
Media | | Digital
Experience | | Publishing and
Advertising | | Total | Three months ended August 29, 2025 | | | | | | | | | Revenue | $ | 4,459 | | | $ | 1,476 | | | $ | 53 | | | $ | 5,988 | | | Cost of revenue | 212 | | | 410 | | | 20 | | | 642 | | | Gross profit | $ | 4,247 | | | $ | 1,066 | | | $ | 33 | | | $ | 5,346 | | | Gross profit as a percentage of revenue | 95 | % | | 72 | % | | 62 | % | | 89 | % | Three months ended August 30, 2024 | | | | | | | | | Revenue | $ | 3,995 | | | $ | 1,354 | | | $ | 59 | | | $ | 5,408 | | | Cost of revenue | 137 | | | 395 | | | 22 | | | 554 | | | Gross profit | $ | 3,858 | | | $ | 959 | | | $ | 37 | | | $ | 4,854 | | | Gross profit as a percentage of revenue | 97 | % | | 71 | % | | 63 | % | | 90 | % |
Our segment results for the nine months ended August 29, 2025 and August 30, 2024 were as follows: | | | | | | | | | | | | | | | | | | | | | | | | | (dollars in millions) | Digital
Media | | Digital
Experience | | Publishing and
Advertising | | Total | Nine months ended August 29, 2025 | | | | | | | | | Revenue | $ | 13,031 | | | $ | 4,347 | | | $ | 197 | | | $ | 17,575 | | | Cost of revenue | 619 | | | 1,220 | | | 63 | | | 1,902 | | | Gross profit | $ | 12,412 | | | $ | 3,127 | | | $ | 134 | | | $ | 15,673 | | | Gross profit as a percentage of revenue | 95 | % | | 72 | % | | 68 | % | | 89 | % | Nine months ended August 30, 2024 | | | | | | | | | Revenue | $ | 11,719 | | | $ | 3,970 | | | $ | 210 | | | $ | 15,899 | | | Cost of revenue | 489 | | | 1,187 | | | 66 | | | 1,742 | | | Gross profit | $ | 11,230 | | | $ | 2,783 | | | $ | 144 | | | $ | 14,157 | | | Gross profit as a percentage of revenue | 96 | % | | 70 | % | | 69 | % | | 89 | % |
Revenue by geographic area for the three and nine months ended August 29, 2025 and August 30, 2024 were as follows: | | | | | | | | | | | | | | | | | | | | | | | | | Three Months | | Nine Months | | (in millions) | 2025 | | 2024 | | 2025 | | 2024 | Americas | $ | 3,555 | | | $ | 3,241 | | | $ | 10,460 | | | $ | 9,539 | | | EMEA | 1,586 | | | 1,405 | | | 4,629 | | | 4,085 | | | APAC | 847 | | | 762 | | | 2,486 | | | 2,275 | | | Total | $ | 5,988 | | | $ | 5,408 | | | $ | 17,575 | | | $ | 15,899 | |
Subscription revenue by segment for the three and nine months ended August 29, 2025 and August 30, 2024 were as follows: | | | | | | | | | | | | | | | | | | | | | | | | | Three Months | | Nine Months | | (in millions) | 2025 | | 2024 | | 2025 | | 2024 | Digital Media | $ | 4,397 | | | $ | 3,921 | | | $ | 12,836 | | | $ | 11,474 | | | Digital Experience | 1,368 | | | 1,231 | | | 3,999 | | | 3,599 | | | Publishing and Advertising | 26 | | | 28 | | | 80 | | | 83 | | | Total subscription revenue | $ | 5,791 | | | $ | 5,180 | | | $ | 16,915 | | | $ | 15,156 | |
Digital Media and Digital Experience subscription revenue by customer group for the three and nine months ended August 29, 2025 and August 30, 2024 were as follows: | | | | | | | | | | | | | | | | | | | | | | | | | Three Months | | Nine Months | | (in millions) | 2025 | | 2024 | | 2025 | | 2024 | Creative and Marketing Professionals | $ | 4,117 | | | $ | 3,715 | | | $ | 12,058 | | | $ | 10,908 | | | Business Professionals and Consumers | 1,648 | | | 1,437 | | | 4,777 | | | 4,165 | | Total Digital Media and Digital Experience subscription revenue | $ | 5,765 | | | $ | 5,152 | | | $ | 16,835 | | | $ | 15,073 | |
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