v3.25.2
Revenue recognition
 6 Months Ended
Aug. 02, 2025
Revenue from Contract with Customer [Abstract]  
Revenue recognition Revenue recognition
The following table provides the Company’s total sales, disaggregated by brand, for the 13 and 26 weeks ended August 2, 2025 and August 3, 2024:
13 weeks ended August 2, 202513 weeks ended August 3, 2024
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by brand:
Kay
$569.5 $— $— $569.5 $542.6 $— $— $542.6 
Zales
270.0 — — 270.0 255.5 — — 255.5 
Jared
262.2 — — 262.2 251.6 — — 251.6 
Blue Nile74.7 — — 74.7 78.5 — — 78.5 
James Allen36.9 — — 36.9 52.8 — — 52.8 
Diamonds Direct87.1 — — 87.1 89.3 — — 89.3 
Banter by Piercing Pagoda
75.6 — — 75.6 77.6 — — 77.6 
Peoples
47.8 — — 47.8 43.6 — — 43.6 
International segment brands— 91.8 — 91.8 — 86.5 — 86.5 
Other (1)
2.9 — 16.6 19.5 6.1 — 6.9 13.0 
Total sales
$1,426.7 $91.8 $16.6 $1,535.1 $1,397.6 $86.5 $6.9 $1,491.0 
26 weeks ended August 2, 2025
26 weeks ended August 3, 2024
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by brands:
Kay
$1,148.6 $— $— $1,148.6 $1,110.1 $— $— $1,110.1 
Zales
553.2 — — 553.2 512.2 — — 512.2 
Jared
522.2 — — 522.2 501.1 — — 501.1 
Blue Nile152.3 — — 152.3 154.3 — — 154.3 
James Allen76.3 — — 76.3 110.7 — — 110.7 
Diamonds Direct171.2 — — 171.2 171.9 — — 171.9 
Banter by Piercing Pagoda
157.8 — — 157.8 161.2 — — 161.2 
Peoples
88.6 — — 88.6 82.8 — — 82.8 
International segment brands— 171.9 — 171.9 — 163.7 — 163.7 
Other (1)
7.0 — 27.6 34.6 13.3 — 20.5 33.8 
Total sales
$2,877.2 $171.9 $27.6 $3,076.7 $2,817.6 $163.7 $20.5 $3,001.8 
(1) Other primarily includes sales from the Company’s diamond sourcing operation, loose diamonds and Rocksbox.
The following table provides the Company’s total sales, disaggregated by major product, for the 13 and 26 weeks ended August 2, 2025 and August 3, 2024:
13 weeks ended August 2, 202513 weeks ended August 3, 2024
(in millions)North AmericaInternationalOtherConsolidated
North America (3)
InternationalOtherConsolidated
Sales by product:
Bridal
$633.0 $41.2 $— $674.2 $631.2 $39.9 $— $671.1 
Fashion
523.9 19.0 — 542.9 517.2 17.7 — 534.9 
Watches
55.5 25.2 — 80.7 48.7 23.0 — 71.7 
Services (1)
185.9 6.4 — 192.3 173.8 5.9 — 179.7 
Other (2)
28.4 — 16.6 45.0 26.7 — 6.9 33.6 
Total sales
$1,426.7 $91.8 $16.6 $1,535.1 $1,397.6 $86.5 $6.9 $1,491.0 
26 weeks ended August 2, 2025
26 weeks ended August 3, 2024
(in millions)North AmericaInternationalOtherConsolidated
North America (3)
InternationalOtherConsolidated
Sales by product:
Bridal
$1,289.6 $77.3 $— $1,366.9 $1,277.2 $75.2 $— $1,352.4 
Fashion
1,056.9 35.4 — 1,092.3 1,047.3 32.9 — 1,080.2 
Watches
103.3 46.9 — 150.2 91.4 43.8 — 135.2 
Services (1)
371.3 12.3 — 383.6 352.4 11.8 — 364.2 
Other (2)
56.1 — 27.6 83.7 49.3 — 20.5 69.8 
Total sales
$2,877.2 $171.9 $27.6 $3,076.7 $2,817.6 $163.7 $20.5 $3,001.8 
(1) Services primarily includes sales from service plans, repairs and subscriptions.
(2) Other primarily includes sales from the Company’s diamond sourcing operation and other miscellaneous non-jewelry sales.
(3) Certain amounts have been reclassified between bridal and fashion to conform to the Company’s current product categorizations.
The following table provides the Company’s total sales, disaggregated by channel, for the 13 and 26 weeks ended August 2, 2025 and August 3, 2024:
13 weeks ended August 2, 202513 weeks ended August 3, 2024
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by channel:
Store
$1,125.6 $72.7 $— $1,198.3 $1,080.2 $67.6 $— $1,147.8 
E-commerce298.5 19.1 — 317.6 313.4 18.9 — 332.3 
Other (1)
2.6 — 16.6 19.2 4.0 — 6.9 10.9 
Total sales
$1,426.7 $91.8 $16.6 $1,535.1 $1,397.6 $86.5 $6.9 $1,491.0 
26 weeks ended August 2, 2025
26 weeks ended August 3, 2024
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by channel:
Store
$2,250.9 $135.5 $— $2,386.4 $2,174.5 $128.4 $— $2,302.9 
E-commerce619.9 36.4 — 656.3 634.9 35.3 — 670.2 
Other (1)
6.4 — 27.6 34.0 8.2 — 20.5 28.7 
Total sales
$2,877.2 $171.9 $27.6 $3,076.7 $2,817.6 $163.7 $20.5 $3,001.8 
(1) Other primarily includes sales from the Company’s diamond sourcing operation and loose diamonds.
Extended service plans (“ESP”)
The Company recognizes revenue related to ESP sales in proportion to when the expected costs will be incurred. The deferral periods for ESP sales are determined from historical patterns of actual claims costs, as well as estimates of future claims costs expected to be incurred. Management regularly reviews the trends in historical claims to assess whether changes are required to the revenue and cost recognition rates utilized. A significant change in either the overall claims pattern or the life over which the Company is expected to fulfill its obligations under the ESP, could result in a material change to revenues.
Deferred ESP selling costs
All direct costs associated with the sale of the ESP are deferred and amortized in proportion to the revenue recognized and disclosed as either other current assets or other assets in the condensed consolidated balance sheets. These direct costs primarily include sales commissions and credit card fees. Amortization of deferred ESP selling costs is included within SG&A in the condensed consolidated statements of operations. Amortization of deferred ESP selling costs was $11.3 million and $22.8 million during the 13 and 26 weeks ended August 2, 2025, respectively, and $10.9 million and $22.1 million during the 13 and 26 weeks ended August 3, 2024, respectively.
Unamortized deferred ESP selling costs as of August 2, 2025, February 1, 2025 and August 3, 2024 were as follows:
(in millions)August 2, 2025February 1, 2025August 3, 2024
Other current assets$27.9 $28.4 $27.5 
Other assets80.1 81.3 81.2 
Total deferred ESP selling costs$108.0 $109.7 $108.7 
Deferred revenue
Deferred revenue as of August 2, 2025, February 1, 2025 and August 3, 2024 was as follows:
(in millions)August 2, 2025February 1, 2025August 3, 2024
ESP deferred revenue$1,170.5 $1,170.8 $1,146.1 
Other deferred revenue (1)
75.7 76.8 75.7 
Total deferred revenue
$1,246.2 $1,247.6 $1,221.8 
Disclosed as:
Current liabilities$360.7 $362.5 $347.8 
Non-current liabilities885.5 885.1 874.0 
Total deferred revenue$1,246.2 $1,247.6 $1,221.8 
(1) Other deferred revenue primarily includes revenue collected from customers for custom orders and e-commerce orders, for which control has not yet transferred to the customer.
13 weeks ended26 weeks ended
(in millions)August 2, 2025August 3, 2024August 2, 2025August 3, 2024
ESP deferred revenue, beginning of period$1,171.9 $1,153.7 $1,170.8 $1,158.7 
Plans sold (1)
132.4 117.0 267.4 238.9 
Revenue recognized (2)
(133.8)(124.6)(267.7)(251.5)
ESP deferred revenue, end of period$1,170.5 $1,146.1 $1,170.5 $1,146.1 
(1) Includes impact of foreign exchange translation.
(2) The Company recognized sales of $77.5 million and $165.1 million during the 13 and 26 weeks ended August 2, 2025, respectively, and $75.0 million and $160.2 million during the 13 and 26 weeks ended August 3, 2024, respectively, related to deferred revenue that existed at the beginning of the periods.