v3.25.2
Business Segment and Geographic Area Information (Details) - USD ($)
12 Months Ended
May 31, 2025
May 31, 2024
Segment Reporting Information [Line Items]    
Sales, net $ 26,257,522 $ 27,498,539
Gross profit 18,641,568 20,176,701
Operating expenses (Adjusted for non-cash items):    
Sales and marketing 11,653,942 13,449,054
Professional and consulting 3,275,731 2,705,557
Segment non-cash operating income 17,480,203 18,673,321
Depreciation and amortization 148,498 130,610
Stock-based compensation 1,108,934 267,183
Income from Operations 1,161,365 1,503,380
Hearing enhancement and protection [Member]    
Segment Reporting Information [Line Items]    
Sales, net 24,735,101 26,115,662
Cost of sales 6,928,245 6,814,190
Gross profit 17,806,856 19,301,472
Operating expenses (Adjusted for non-cash items):    
Sales and marketing 11,000,206 12,962,298
Compensation and related taxes 814,603 753,383
Professional and consulting 2,012,612 2,284,246
General and administrative 467,540 585,566
Total segment expenses adjusted for non-cash items 14,294,961 16,585,493
Segment non-cash operating income 3,511,895 2,715,979
Total Assets [1] 4,760,523 3,172,079
Payments for property and equipment and intangible assets 392,428 160,525
Depreciation and amortization 144,955 125,057
Hair care and skin care [Member]    
Segment Reporting Information [Line Items]    
Sales, net 1,522,421 1,382,877
Cost of sales 687,709 507,648
Gross profit 834,712 875,229
Operating expenses (Adjusted for non-cash items):    
Sales and marketing 452,136 486,756
Compensation and related taxes 32,547 44,278
Professional and consulting 8,685 154,128
General and administrative 184,284 7,336
Total segment expenses adjusted for non-cash items 677,652 692,498
Segment non-cash operating income 157,060 182,731
Total Assets [1] 8,109,272 7,802,282
Payments for property and equipment and intangible assets 1,870
Depreciation and amortization 3,543 5,553
Consolidated [Member]    
Segment Reporting Information [Line Items]    
Sales, net 26,257,522 27,498,539
Cost of sales 7,615,954 7,321,838
Gross profit 18,641,568 20,176,701
Operating expenses (Adjusted for non-cash items):    
Sales and marketing 11,452,342 13,449,054
Compensation and related taxes 847,150 797,661
Professional and consulting 2,021,297 2,438,374
General and administrative 651,824 592,902
Total segment expenses adjusted for non-cash items 14,972,613 17,277,991
Segment non-cash operating income 3,668,955 2,898,710
Depreciation and amortization 148,498 130,610
Stock-based compensation 1,108,934 267,183
Corporate expenses [2] 1,250,158 997,537
Income from Operations 1,161,365 1,503,380
Total Assets [1] 12,869,795 10,974,361
Payments for property and equipment and intangible assets 394,298 160,525
Depreciation and amortization $ 148,498 $ 130,610
[1] As of May 31, 2025, Total Assets in the Company's Hearing enhancement and protection segment includes $10,000 related to cash held by the Company’s recently incorporated subsidiary.
[2] For the year ended May 31, 2025, compensation paid to the CFO for operational responsibilities within the business is excluded from corporate expenses and include in the respective segment costs.