v3.25.2
Note 1 - Summary of Significant Accounting Policies - Disaggregation of Revenue (Details) - USD ($)
$ in Thousands
3 Months Ended 6 Months Ended
Jun. 30, 2025
Jun. 30, 2024
Jun. 30, 2025
Jun. 30, 2024
Revenue [1] $ 44,706 $ 58,717 $ 99,916 $ 124,700
Owned and Operated [Member]        
Revenue 21,402 42,000 52,484 86,654
Commerce Media Solutions [Member]        
Revenue 16,080 7,292 28,740 13,668
Call Solutions [Member]        
Revenue 5,630 5,840 15,709 12,771
AdParlor [Member]        
Revenue 1,551 3,152 2,948 5,957
Product and Service, Other [Member]        
Revenue [2] 43 433 35 5,650
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment [Member]        
Revenue [1] 1,594 3,585 2,983 11,607
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment [Member] | Owned and Operated [Member]        
Revenue 0 0 0 0
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment [Member] | Commerce Media Solutions [Member]        
Revenue 0 0 0 0
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment [Member] | Call Solutions [Member]        
Revenue 0 0 0 0
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment [Member] | AdParlor [Member]        
Revenue 1,551 3,152 2,948 5,957
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment [Member] | Product and Service, Other [Member]        
Revenue [2] 43 433 35 5,650
Fluent Segment [Member] | Operating Segments [Member]        
Revenue [1] 43,112 55,132 96,933 113,093
Fluent Segment [Member] | Operating Segments [Member] | Owned and Operated [Member]        
Revenue 21,402 42,000 52,484 86,654
Fluent Segment [Member] | Operating Segments [Member] | Commerce Media Solutions [Member]        
Revenue 16,080 7,292 28,740 13,668
Fluent Segment [Member] | Operating Segments [Member] | Call Solutions [Member]        
Revenue 5,630 5,840 15,709 12,771
Fluent Segment [Member] | Operating Segments [Member] | AdParlor [Member]        
Revenue 0 0 0 0
Fluent Segment [Member] | Operating Segments [Member] | Product and Service, Other [Member]        
Revenue [2] $ 0 $ 0 $ 0 $ 0
[1] Revenue aggregation is based upon location of the customer.
[2] Balance is fully related for the first quarter of 2025 and partially related for the first quarter of 2024 to commission revenues.