8. GOODWILL, CUSTOMER RELATIONSHIPS, FINITE-LIVED AND INDEFINITE-LIVED TRADEMARKS, AND OTHER INTANGIBLE ASSETS

On February 21, 2025, the company completed the acquisition of Simple Mills for total consideration of approximately $848.6 million. The acquisition included an amortizable intangible asset of $177.8 million and is included in the customer relationships line in the table below. See Note 5, Acquisition, for details of the assets and the respective amortization period by category.

As of July 12, 2025 and December 28, 2024, respectively, the company had the following amounts related to amortizable intangible assets (amounts in thousands):


	July 12, 2025						December 28, 2024
Asset	Cost		Accumulated Amortization		Net Value		Cost		Accumulated Amortization		Net Value
Trademarks	$	481,715	$	130,429	$	351,286	$	481,715	$	122,432	$	359,283
Customer relationships		518,021		212,698		305,323		340,221		200,549		139,672
Non-compete agreements		5,454		5,321		133		5,454		5,281		173
Distributor relationships		4,123		4,037		86		4,123		3,982		141
Total	$	1,009,313	$	352,485	$	656,828	$	831,513	$	332,244	$	499,269

Aggregate amortization expense for the twelve and twenty-eight weeks ended July 12, 2025 and July 13, 2024 was as follows (amounts in thousands):


	Amortization Expense
For the twelve weeks ended July 12, 2025	$	9,660
For the twelve weeks ended July 13, 2024	$	7,263
For the twenty-eight weeks ended July 12, 2025	$	20,241
For the twenty-eight weeks ended July 13, 2024	$	16,979

Estimated amortization of intangibles for each of the next five years is as follows (amounts in thousands):


	Amortization of Intangibles
Remainder of 2025	$	19,422
2026	$	39,350
2027	$	37,699
2028	$	36,071
2029	$	33,870

There were $482.5 million and $127.1 million of indefinite-lived intangible trademark assets separately identified from goodwill at July 12, 2025 and December 28, 2024, respectively. The increase was due to the trademark acquired in the Simple Mills acquisition. These trademarks are classified as indefinite-lived because we believe they are well-established brands with a long history and well-defined markets. We believe these factors support an indefinite life. We perform an annual impairment analysis, or on an interim basis if the facts and circumstances change, to determine if the trademarks are realizing their expected economic benefits.