v3.25.2
Segments
 6 Months Ended
Jun. 30, 2025
Segments [Abstract]  
Segments

Note 15 – Segments 

 

Segment identification and selection is consistent with the management structure used by the Company’s chief executive officer who is the Chief Operating Decision Maker (CODM) to evaluate performance and make decisions regarding resource allocation, as well as the materiality of financial results consistent with that structure. Based on the Company’s management structure and method of internal reporting, the Company has one operating segment. The Company derives its revenue from the sale of nutraceuticals. The accounting policies of the segment are the same as those described in the summary of significant accounting policies. The chief operating decision maker assesses performance for the segment and decides how to allocate resources based on net income that also is reported on the income statement as consolidated net income. The measure of segment assets is reported on the balance sheet as total consolidated assets. Significant segment expenses include retailer promotions, freight and fulfillment, marketing and salaries. The Company’s CODM reviews financial information presented and decides how to allocate resources based on net income. The Company does have any intra-entity sales or transfers. The Company’s CODM does not review operating results on a disaggregated basis; rather, the chief operating decision maker reviews operating results on an aggregated basis.

 

Net sales attributed to customers in the United States and foreign countries for the three months ended June 30, 2025 and 2024 were as follows:

 

   June 30,
2025		   June 30,
2024		 
United States  $7,954,326   $6,705,486 
Foreign countries   180,670    1,319,354 
   $8,134,996   $8,024,840 

 

Foreign country sales primarily consist of sales in Canada. 

 

The Company’s net sales by product group for the three months ended June 30, 2025 and 2024 were as follows:

 

   June 30,
2025		   June 30,
2024		 
Nutraceuticals  $6,734,996   $8,024,840 
License Revenue   1,400,000    - 
   $8,134,996   $8,024,840 

The Company’s net sales by major sales channel for the three months ended June 30, 2025 and 2024 were as follows:

 

   June 30,
2025		   June 30,
2024		 
Online  $2,074,439   $979,540 
Retail   6,060,557    7,045,300 
   $8,134,996   $8,024,840 

  

The Company’s significant segment expenses for the three months ended June 30, 2025 and 2024 were as follows:

 

   June 30,
2025		   June 30,
2024		 
Retailer promotions  $1,160,615   $1,191,671 
Freight and fulfillment   396,436    501,982 
Online marketing   931,994    1,005,771 
Salaries and benefits, marketing   377,785    283,631 
Other selling and marketing   195,381    317,164 
IT expenses   163,608    158,035 
Salaries and benefits, non-marketing   591,170    440,970 
Professional fees   432,866    (119,829)
Travel   71,895    55,064 
Other general and administrative expenses   259,786    124,565 
Amortization   33,334    33,334 
   $4,614,870   $3,992,358 

 

Net sales attributed to customers in the United States and foreign countries for the six months ended June 30, 2025 and 2024 were as follows:

 

    June 30,
2025		     June 30,
2024		  
United States   $ 15,409,050     $ 14,984,092  
Foreign countries     896,480       2,452,611  
    $ 16,305,530     $ 17,436,703  

 

Foreign country sales primarily consist of sales in Canada. 

 

The Company’s net sales by product group for the six months ended June 30, 2025 and 2024 were as follows:

 

   June 30,
2025		   June 30,
2024		 
Nutraceuticals  $13,405,530   $17,436,703 
License Revenue   2,900,000    
-
 
   $16,305,530   $17,436,703 

The Company’s net sales by major sales channel for the six months ended June 30, 2025 and 2024 were as follows:

 

   June 30,
2025		   June 30,
2024		 
Online  $4,836,284   $2,150,177 
Retail   11,469,246    15,286,526 
   $16,305,530   $17,436,703 

  

The Company’s significant segment expenses for the six months ended June 30, 2025 and 2024 were as follows:

 

   June 30,
2025		   June 30,
2024		 
Retailer promotions  $2,100,068   $2,731,307 
Freight and fulfillment   894,184    1,098,279 
Online marketing   1,863,821    1,850,009 
Salaries and benefits, marketing   705,959    678,469 
Other selling and marketing   374,450    526,831 
IT expenses   304,184    295,899 
Salaries and benefits, non-marketing   1,159,163    1,037,565 
Professional fees   596,634    81,347 
Travel   227,015    133,800 
Other general and administrative expenses   539,043    458,580 
Amortization   66,667    66,667 
   $8,831,188   $8,958,753 

 

Long-lived assets (net) attributable to operations in the United States and foreign countries as of June 30, 2025 and December 31, 2024 were as follows:

 

    June 30, 2025     December 31,
2024		  
United States   $ 216,667     $ 283,333  
Foreign countries     -       -  
    $ 216,667     $ 283,333