Segment Information (Tables)

6 Months Ended

Jun. 30, 2025

Segment Reporting [Abstract]

Schedule of Segment Reporting Information

Significant segment expenses include employee compensation, stock-based compensation, merchant fees, and consulting and outside provider costs. Other operating expenses include all remaining costs necessary to operate our business and primarily include advertising, corporate compliance, and overhead expenses. The following table presents the significant segment expenses and other segment items regularly reviewed by our CODM:

		2025				2024				2025				2024
		Three Months Ended June 30,								Six Months Ended June 30,
		2025				2024				2025				2024

Net Sales		$	20,900,731			$	20,020,502			$	43,177,744			$	41,542,396
Cost of sales			17,045,106				16,760,007				35,740,483				35,024,625
Gross profit			3,855,625				3,260,495				7,437,261				6,517,771

Operating expenses
Employee compensation and benefits			1,768,705				1,711,341				3,416,003				3,252,524
Stock-based compensation expense			1,607,872				6,226,045				3,410,007				7,525,920
Merchant and bank fees			995,974				882,974				2,111,005				1,802,417
Facility costs			138,606				148,500				309,879				245,879
Consulting and outside provider costs			661,474				734,483				1,412,413				1,702,053
Depreciation of capitalized software costs			161,543				302,738				323,087				681,474
Amortization of intangible assets			557,061				607,917				1,100,979				1,215,834
Other operating expenses			541,914				128,926				1,099,076				517,518
Total operating expenses			6,433,149				10,742,924				13,182,449				16,943,619
Loss from operations		$	(2,577,424	)		$	(7,482,429	)		$	(5,745,189	)		$	(10,425,848	)