Insider Trading Arrangements

3 Months Ended

Jun. 30, 2025

Material Terms of Trading Arrangement

Trading Arrangements

Name and Title

Action

Date Adopted/Terminated

Rule 10b5-1

Total Shares to be Sold

Expiration Date1

Mikael Cho, Senior Vice President, CEO-Unsplash

Adopted

6/13/2025

03/26/2026

Mikael Cho, Senior Vice President, CEO-Unsplash

Adopted

5/29/20253

Grant Farhall, Senior Vice President, Chief Product Officer

Adopted

5/29/20253

Grant Foca, Senior Vice President, Chief Marketing and Revenue Officer

Adopted

5/29/20253

Nate Gandert, Senior Vice President, Chief Technology Officer

Adopted

5/29/20253

Jerry Jenkins, Senior Vice President, Chief Human Resources Officer

Adopted

5/29/20253

Kjelti Kellough, Senior Vice President, General Counsel and Corporate Secretary

Adopted

5/29/20253

Jennifer Leyden, Senior Vice President, Chief Financial Officer

Adopted

5/29/20253

Jennifer Leyden, Senior Vice President, Chief Financial Officer

Adopted

5/20/20254

20,000

12/31/2025

Ken Mainardis, Senior Vice President, Editorial

Adopted

5/29/20253

Peter Orlowsky, Senior Vice President, Strategic Development

Adopted

5/29/20253

Craig Peters, Chief Executive Officer

Adopted

5/29/20253

Michael Teaster, Senior Vice President, Chief of Staff

Adopted

5/29/20253

Michael Teaster, Senior Vice President, Chief of Staff

Adopted

5/20/20255

971,000

2/20/2026

Daine Weston, Senior Vice President, Ecommerce

Adopted

5/29/20253

1 Each plan terminates on the earlier of: (i) the expiration date listed in the table above, (ii) the first date on which all trades set forth in the plan have been executed, or (iii) such date the plan is otherwise terminated according to its terms.

2 Mr. Cho’s and his spouse's joint 10b5-1 plan provides for the sale of up to 53,893 shares of Class A common stock and 67,898 shares of Class A common stock, respectively, plus the sale of net shares of Class A common stock that Mr. Cho and his wife will receive from the vesting and settlement of up to 41,667 performance restricted stock units (“PSUs”) and 20,834 PSUs, respectively, granted prior to the adoption of their current Rule 10b5-1 plan, plus the sale of net shares of Class A common stock that Mr. Cho and his spouse will receive from the vesting and settlement of 41,248 restricted stock units (“RSUs”) and 20,624 RSUs, respectively, granted prior to the adoption of their current Rule 10b5-1 plan, until the plan’s end date on March 26, 2026. Mr. Cho’s and his spouse's 10b5-1 plan was adopted on the date set forth in the table and has an effective date of September 12, 2025.

3 Each officer received an award of PSUs and RSUs subject to mandatory Rule 10b5-1 trading arrangement for “sell-to-cover” transactions (the “sell-to-cover 10b5-1 arrangement”). Each PSU and RSU provides for the non-discretionary, automatic sale of shares of Class A Common stock that would otherwise be issuable on each settlement date of a covered PSU and RSU in an amount sufficient to satisfy the applicable tax withholding obligation. The number of shares of Class A common stock that will be sold to satisfy applicable tax withholding obligations upon vesting will vary depending on whether vesting conditions are satisfied and the market price of our Class A common stock at the time of settlement. The expiration date of each sell-to-cover 10b5-1 arrangement is the final settlement of any covered PSUs and RSUs.

4 Ms. Leyden’s 10b5-1 plan was adopted on the date set forth in the table and has an effective date of August 19, 2025.

5 Mr. Teaster’s 10b5-1 plan provides for the sale of up to 169,000 shares of Class A common stock, plus the sale of net shares of Class A common upon exercise of up to 802,000 outstanding options. The plan was adopted on the date set forth in the table and has an effective date of August 19, 2025.

Non-Rule 10b5-1 Arrangement Adopted

false

Rule 10b5-1 Arrangement Terminated

false

Non-Rule 10b5-1 Arrangement Terminated

false