v3.25.2
SEGMENTS
 3 Months Ended
Jun. 30, 2025
Segment Reporting [Abstract]  
SEGMENTS SEGMENTS
The Company applies ASC 280, Segment Reporting, in determining reportable segments for its financial statement disclosure. The Company operates and manages the business across multiple operating segments which are aggregated based on similar qualitative an economic characteristics into two reportable segments: Direct to Consumer and Commerce. The Direct to Consumer segment derives revenue primarily from the sale of toys &
accessories and consumables through BarkBox, Super Chewer, and the Company’s consumables website, Bark.co. The Commerce segment derives revenue primarily from the sale of individual toys through major retailers and online marketplaces. Reporting in this format provides management with the financial information necessary to evaluate the success of the segments and the overall business. There are no internal revenue transactions between the Company’s segments.
The Company’s Chief Executive Officer is the chief operating decision maker ("CODM") and manages and allocates resources between the Direct to Consumer and Commerce segments. Consistent with this decision-making process, the CODM uses financial information disaggregated between the Direct to Consumer and Commerce segment for purposes of evaluating performance, forecasting future period financial results, allocating resources and setting incentive targets. The CODM evaluates segment business performance based primarily on gross profit. The CODM considers budget-to-actual variances on a monthly basis when making decisions about allocating capital and personnel to the segments and also uses segment gross profit for evaluating product pricing. The Company does not allocate assets at the reportable segment level as these are managed on an entity-wide group basis and, accordingly, the Company does not report asset information by segments. Foreign sales were immaterial for the three months ended June 30, 2025 and 2024.
Key financial performance measures of the segments including revenue, cost of revenue, and gross profit are as follows (in thousands):
Three Months Ended
June 30,
20252024
Direct to Consumer(1):
Revenue$89,176 $107,059 
Cost of revenue29,431 38,051 
Gross profit59,745 69,008 
Commerce:
Revenue13,685 9,153 
Cost of revenue9,353 4,895 
Gross profit4,332 4,258 
Consolidated:
Revenue102,861 116,212 
Cost of revenue38,784 42,946 
Gross profit$64,077 $73,266 
(1) Direct to Consumer includes revenue from BARK Air
Reconciliation:
Three Months Ended
June 30,
20252024
Total gross profit$64,077 $73,266 
Less:
Advertising and marketing expenses15,178 20,432 
General and administrative expenses57,252 63,426 
Loss from operations(8,353)(10,592)
Less:
Interest income809 1,479 
Interest expense(709)(711)
Other income - net1,223 (215)
Net loss before income taxes$(7,030)$(10,039)