v3.25.2
Insider Trading Arrangements
3 Months Ended
Jun. 29, 2025
shares
Trading Arrangements, by Individual  
Material Terms of Trading Arrangement

During the 13-week period ended June 29, 2025, certain of our directors or officers (as defined in Rule 16a-1(f) under the Exchange Act) adopted or terminated a “Rule 10b5-1 trading arrangement” or “non-Rule 10b5-1 trading arrangement,” as each term is defined in Item 408(a) of Regulation S-K, as set forth in the table below:

 

 

 

 

Type of Trading Arrangement

 

 

 

Name and Position

Action

Adoption/ Termination Date

Rule 10b5-1*

Non-Rule 10b5-1**

Total Shares of Common Stock to be Sold

Total Shares of Common Stock to be Purchased

Expiration
Date

Matthew O’Hayer,
Executive Chairperson and Director

Adoption

May 12, 2025

X

 

1,020,000

 

May 12, 2027

Russell Diez-Canseco,
President and Chief Executive Officer

Adoption

May 12, 2025

X

 

200,403

 

August 11, 2026

Thilo Wrede,
Chief Financial Officer

Adoption

May 15, 2025

X

 

3,393

 

April 1, 2026

Kathryn McKeon,
Chief Marketing Officer and General Manager, Butter

Adoption

May 16, 2025

X

 

3,347

 

February 15, 2027

Peter Pappas,
Chief Sales Officer and President, Eggs

Adoption

May 27, 2025

X

 

31,310(1)

 

May 29, 2026

 

* Contract, instructions, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act.

** “Non-Rule 10b5-1 trading arrangement” as defined in Item 408(c) of Regulation S-K under the Exchange Act.

(1) Includes up to 13,663 shares subject to restricted stock units (“RSUs”) previously granted to Mr. Pappas that will vest and be released to Mr. Pappas on or prior to May 29, 2026. The actual number of shares underlying such RSUs that will be released to Mr. Pappas and sold under the Rule 10b5-1 trading arrangement will be net of the number of shares withheld to satisfy tax withholding obligations arising from the vesting of such shares and is not determinable at this time.

Matthew O Hayer [Member]  
Trading Arrangements, by Individual  
Name Matthew O’Hayer
Title Executive Chairperson and Director
Rule 10b5-1 Arrangement Adopted true
Adoption Date May 12, 2025
Expiration Date May 12, 2027
Arrangement Duration 730 days
Aggregate Available 1,020,000
Russell Diez Canseco [Member]  
Trading Arrangements, by Individual  
Name Russell Diez-Canseco
Title President and Chief Executive Officer
Rule 10b5-1 Arrangement Adopted true
Adoption Date May 12, 2025
Expiration Date August 11, 2026
Arrangement Duration 456 days
Aggregate Available 200,403
Thilo Wrede [Member]  
Trading Arrangements, by Individual  
Name Thilo Wrede
Title Chief Financial Officer
Rule 10b5-1 Arrangement Adopted true
Adoption Date May 15, 2025
Expiration Date April 1, 2026
Arrangement Duration 321 days
Aggregate Available 3,393
Kathryn McKeon [Member]  
Trading Arrangements, by Individual  
Name Kathryn McKeon
Title Chief Marketing Officer and General Manager, Butter
Rule 10b5-1 Arrangement Adopted true
Adoption Date May 16, 2025
Expiration Date February 15, 2027
Arrangement Duration 640 days
Aggregate Available 3,347
Peter Pappas [Member]  
Trading Arrangements, by Individual  
Name Peter Pappas
Title Chief Sales Officer and President, Eggs
Rule 10b5-1 Arrangement Adopted true
Adoption Date May 27, 2025
Expiration Date May 29, 2026
Arrangement Duration 367 days
Aggregate Available 31,310