| Schedule of segment reporting information |
The following tables provide information regarding the Cardlytics platform and the Bridg platform reportable segments (in thousands): | | | | | | | | | | | | | | | | | | | | | | | | | | Three Months Ended
June 30, | | Six Months Ended
June 30, | | | 2025 | | 2024 | | 2025 | | 2024 | | Cardlytics platform | | | | | | | | | Revenue | $ | 58,041 | | | $ | 64,002 | | | $ | 114,476 | | | $ | 126,235 | | | Minus: Adjusted Partner Share | 25,831 | | | 31,774 | | | 53,896 | | | 61,337 | | Minus: Other third-party costs(1) | 890 | | | 1,091 | | | 1,929 | | | 1,940 | | | Adjusted Contribution | $ | 31,320 | | | $ | 31,137 | | | $ | 58,651 | | | $ | 62,958 | | | Bridg platform | | | | | | | | | Revenue | $ | 5,208 | | | $ | 5,634 | | | $ | 10,671 | | | $ | 11,009 | | | Minus: Adjusted Partner Share | — | | | — | | | — | | | — | | Minus: Other third-party costs(1) | 382 | | | 393 | | | 728 | | | 524 | | | Adjusted Contribution | $ | 4,826 | | | $ | 5,241 | | | $ | 9,943 | | | $ | 10,485 | |
(1)Other third-party costs above primarily represents media and data costs that we incur to support the Cardlytics and Bridg platform. The following table presents a reconciliation of loss before income taxes presented in accordance with GAAP to Adjusted Contribution (in thousands): | | | | | | | | | | | | | | | | | | | | | | | | | | Three Months Ended
June 30, | | Six Months Ended
June 30, | | | 2025 | | 2024 | | 2025 | | 2024 | | Adjusted Contribution | $ | 36,146 | | | $ | 36,378 | | | $ | 68,594 | | | $ | 73,443 | | | Minus: | | | | | | | | | | | | | | | | | | | | | | | | | Delivery costs | 6,883 | | | 7,661 | | | 14,171 | | | 13,834 | | | Sales and marketing expense | 11,335 | | | 14,025 | | | 24,089 | | | 28,143 | | | Research and development expense | 11,295 | | | 13,470 | | | 23,001 | | | 26,518 | | | General and administrative expense | 12,905 | | | 16,151 | | | 26,683 | | | 30,636 | | | Acquisition, integration and divestiture costs | — | | | 162 | | | — | | | 162 | | | Change in contingent consideration | 42 | | | (5,808) | | | 102 | | | 9 | | | | | | | | | | | Loss (gain) on disposal or divestiture | 200 | | | — | | | (5,150) | | | — | | | Depreciation and amortization expense | 6,275 | | | 6,529 | | | 12,566 | | | 12,779 | | | Total other expense | (3,506) | | | (11,555) | | | (4,303) | | | (10,106) | | | Loss before income taxes | $ | (9,283) | | | $ | (4,257) | | | $ | (22,565) | | | $ | (28,532) | |
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| Schedule of revenue by geographic areas |
The following tables provide geographical information (in thousands): | | | | | | | | | | | | | | | | | | | | | | | | | | Three Months Ended
June 30, | | Six Months Ended
June 30, | | | 2025 | | 2024 | | 2025 | | 2024 | | Revenue: | | | | | | | | | United States | $ | 56,086 | | | $ | 64,086 | | | $ | 112,475 | | | $ | 126,620 | | | United Kingdom | 7,163 | | | 5,550 | | | 12,672 | | | 10,624 | | | Total | $ | 63,249 | | | $ | 69,636 | | | $ | 125,147 | | | $ | 137,244 | |
| | | | | | | | | | | | | June 30, 2025 | | December 31, 2024 | | Property and equipment, net: | | | | | United States | $ | 2,310 | | | $ | 2,530 | | | United Kingdom | 79 | | | 66 | | | | | | | Total | $ | 2,389 | | | $ | 2,596 | |
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