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SEGMENTS AND GEOGRAPHIC INFORMATION
 6 Months Ended
Jun. 30, 2025
Segment Reporting [Abstract]  
SEGMENTS AND GEOGRAPHIC INFORMATION SEGMENTS AND GEOGRAPHIC INFORMATION
The Company operates in one operating and reportable segment. Operating segments are defined as components of an enterprise about which separate financial information is evaluated regularly by the Chief Operating Decision Maker (“CODM”), who is the Company’s Chief Executive Officer (“CEO”), in deciding how to allocate resources and assessing performance. The CODM allocates resources and assesses performance based upon discrete financial information at the consolidated level.
Consolidated net income in the consolidated statements of income (loss) is the measure of financial profit and loss most closely aligned with generally accepted accounting principles that is used by the CEO to assess performance and resource allocation.
Further, the CODM reviews and utilizes functional expenses (Traffic acquisition cost, Other cost of revenues, sales and marketing, research and development, and general and administrative) at the consolidated level to manage the Company’s operations.
a. The following table represents total revenue by geographic area based on the Advertisers’ billing address:
Three months ended June 30,Six months ended June 30,
2025202420252024
Unaudited
Israel$25,556  $26,857 $48,838 $58,322 
United States220,462  204,871 421,953 398,232 
Germany39,425  36,732 77,506 72,429 
Unites Kingdom19,586  16,290 39,674 36,364 
Rest of the World160,445  143,410 304,996 276,821 
Total$465,474  $428,160 $892,967 $842,168 
b. The following table represents the Company’s long-lived assets(1), net by geographic area:
June 30,December 31,
20252024
Unaudited
Israel$85,758 $67,867 
United States50,250 39,390 
United Kingdom 4,112 5,024 
Rest of the world17,517 16,103 
Total$157,637 $128,385 
(1) Long-lived assets are comprised of property and equipment, net and operating lease right-of-use assets.

c. The following table represents the Company’s definite long-lived intangible assets and goodwill, classified by the location of the controlling statutory company:
June 30,December 31,
20252024
Unaudited
Israel$21,593 $21,692 
United States567,494 594,799 
Rest of the world4,417 4,507 
Total$593,504 $620,998