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GOODWILL AND INTANGIBLE ASSETS - Components of Intangible Assets (Details) - USD ($)
$ in Millions
Jun. 30, 2025
Dec. 31, 2024
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) $ 10,488 $ 10,454
Accumulated amortization of Intangible assets (excluding MSRs) 6,849 6,720
Net carrying amount of Intangible assets (excluding MSRs) 3,639 3,734
Gross carrying amount, Mortgage servicing rights (MSRs) 770 760
Mortgage servicing rights (MSRs) 770 760
Gross carrying amount of Intangible assets 11,258 11,214
Accumulated amortization of Intangible assets 6,849 6,720
Total intangible assets 4,409 4,494
Indefinite-lived intangible assets    
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) 218 197
Net carrying amount of Intangible assets (excluding MSRs) 218 197
Purchased credit card relationships    
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) 5,315 5,315
Accumulated amortization of Intangible assets (excluding MSRs) 4,573 4,507
Net carrying amount of Intangible assets (excluding MSRs) 742 808
Credit card contract related intangibles    
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) 4,578 4,586
Accumulated amortization of Intangible assets (excluding MSRs) 1,940 1,905
Net carrying amount of Intangible assets (excluding MSRs) 2,638 2,681
Other customer relationships    
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) 342 325
Accumulated amortization of Intangible assets (excluding MSRs) 302 278
Net carrying amount of Intangible assets (excluding MSRs) 40 47
Present value of future profits    
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) 35 31
Accumulated amortization of Intangible assets (excluding MSRs) 34 30
Net carrying amount of Intangible assets (excluding MSRs) $ 1 $ 1