SEGMENT INFORMATION (Tables)

6 Months Ended

Jun. 28, 2025

Schedule of Segment Reporting Information, by Segment

Summarized financial information for the Company’s reportable segments is shown in the following tables, including significant segment expenses that are regularly reviewed by the CODM.


	Three Months Ended June 28, 2025
	Direct selling		Hiya direct-to-consumer		Other		Total
Net sales (1)	$	199,128	$	33,931	$	2,789	$	235,848
Less:
Cost of sales	36,294		12,287		1,603		50,184
Brand Partner incentives	86,925		—		115		87,040
Selling, general and administrative (2)	62,034		17,920		1,952		81,906
Segment earnings (loss) from operations	$	13,875	$	3,724	$	(881)	$	16,718

Reconciliation of segment earnings from operations
Interest income							619
Interest expense							(259)
Other, net							1,739
Earnings before income taxes							$	18,817

______________________________

(1)The direct selling segment excludes $1,183 of intersegment net sales.

(2)Includes amortization of acquired intangible assets of $4,456 and $309 for the Hiya segment and other category, respectively.


	Three Months Ended June 29, 2024
	Direct selling		Other		Total
Net sales (1)	$	211,208	$	1,661	$	212,869
Less:
Cost of sales	39,446		887		40,333
Brand Partner incentives	90,239		132		90,371
Selling, general and administrative (2)	62,554		1,771		64,325
Segment earnings (loss) from operations	$	18,969	$	(1,129)	$	17,840

Reconciliation of segment earnings from operations
Interest income					2,763
Interest expense					(51)
Other, net					(349)
Earnings before income taxes					$	20,203

______________________________

(1)The direct selling segment excludes $558 of intersegment net sales.

(2)Includes amortization of acquired intangible assets of $372 for the other category.


	Six Months Ended June 28, 2025
	Direct selling		Hiya direct-to-consumer		Other		Total
Net sales (1)	$	409,579	$	71,020	$	4,788	$	485,387
Less:
Cost of sales	73,474		26,394		2,761		102,629
Brand Partner incentives	176,768		—		257		177,025
Selling, general and administrative (2)	127,975		41,433		3,936		173,344
Segment earnings (loss) from operations	$	31,362	$	3,193	$	(2,166)	$	32,389

Reconciliation of segment earnings from operations
Interest income							1,342
Interest expense							(670)
Other, net							2,495
Earnings before income taxes							$	35,556

______________________________

(1)The direct selling segment excludes $1,946 of intersegment net sales.

(2)Includes amortization of acquired intangible assets of and $8,911 and $615 for the Hiya segment and other category, respectively.


	Six Months Ended June 29, 2024
	Direct selling		Other		Total
Net sales (1)	$	437,356	$	3,313	$	440,669
Less:
Cost of sales	81,714		1,688		83,402
Brand Partner incentives	185,796		333		186,129
Selling, general and administrative (2)	125,284		3,341		128,625
Segment earnings (loss) from operations	$	44,562	$	(2,049)	$	42,513

Reconciliation of segment earnings from operations
Interest income					5,439
Interest expense					(103)
Other, net					(535)
Earnings before income taxes					$	47,314

______________________________

(1)The direct selling segment excludes $978 of intersegment net sales.

(2)Includes amortization of acquired intangible assets of $741 for the other category.


	Three Months Ended				Six Months Ended
	June 28, 2025		June 29, 2024		June 28, 2025		June 29, 2024
Depreciation and amortization:
Direct selling	$	2,949	$	3,457	$	6,469	$	6,256
Hiya direct-to-consumer	4,468		—		8,951		—
Other	326		356		662		715
Consolidated total	$	7,743	$	3,813	$	16,082	$	6,971

Revenue from External Customers by Products and Services

The table below summarizes the approximate percentage of total product revenue for our direct selling and Hiya direct-to-consumer segments, and other category, that has been contributed by the Company’s nutritional supplements, food, and personal care and skincare products for the periods indicated.


	Three Months Ended				Six Months Ended
	June 28, 2025		June 29, 2024		June 28, 2025		June 29, 2024
Direct selling:
USANA® Nutritionals	76	%	87	%	76	%	87	%
USANA Foods(1)	5	%	7	%	5	%	6	%
Personal care and skincare	4	%	5	%	4	%	6	%
Hiya direct-to-consumer:
Hiya nutritional supplements	14	%	—	%	14	%	—	%
Other	1	%	1	%	1	%	1	%

______________________________

(1)Includes the Company’s Active Nutrition line.

Schedule of Revenue by Geographic Region

Financial information, presented by geographic region is listed below:


	Three Months Ended				Six Months Ended
	June 28, 2025		June 29, 2024		June 28, 2025		June 29, 2024
Net sales to external customers:
Asia Pacific
Greater China	$	113,171	$	115,513	$	231,917	$	243,128
Southeast Asia Pacific	32,887		35,402		68,607		71,467
North Asia	17,166		19,710		36,107		41,131
Asia Pacific total	163,224		170,625		336,631		355,726
Americas and Europe (1)	72,624		42,244		148,756		84,943
Consolidated total	$	235,848	$	212,869	$	485,387	$	440,669

______________________________

(1)Includes results of the Hiya direct-to-consumer segment.

Schedule of Markets Representing Ten Percent Or More of Consolidated Net Sales and Long-Lived Assets

The following table provides further information on markets representing ten percent or more of consolidated net sales and long-lived assets (excluding intangible assets), respectively:


	Three Months Ended				Six Months Ended
	June 28, 2025		June 29, 2024		June 28, 2025		June 29, 2024
Net sales:
China	$	102,105	$	105,115	$	209,795	$	220,869
United States (1)	54,082		21,640		112,005		43,804

______________________________

(1)Includes results of the Hiya direct-to-consumer segment.


	As of
	June 28, 2025		December 28, 2024
Long-lived assets:
United States	$	80,115	$	81,459
China	30,617		29,304