v3.25.2
SEGMENT INFORMATION
 6 Months Ended
Jun. 28, 2025
Segment Reporting [Abstract]  
SEGMENT INFORMATION SEGMENT INFORMATION
The Company primarily operates as a global nutrition, personal health and wellness company that develops and manufactures high quality, science-based nutritional, and personal care products. As of June 28, 2025, the Company had two reportable segments: direct selling and Hiya direct-to-consumer.
Management identifies segments based upon the Company's organizational and management reporting structure. The direct selling segment develops and manufactures high quality, science-based nutritional, personal care and skincare products with a primary focus on promoting long-term health and wellness in various geographic markets worldwide that are distributed through the direct selling channel. The Hiya direct-to-consumer segment became a new reportable segment resulting from the Hiya Acquisition at the end of 2024, which occurred after June 29, 2024. Hiya is a leading provider of high-quality children’s health and wellness products in the U.S. that are distributed through the direct-to-consumer channel. Additionally, the Company has operating segments that are not currently material and included as a component of “Other.”
The operating segments reflect the Company's primary sales channels and represent the way the chief operating decision maker ("CODM") evaluates the Company's business performance and allocates resources. The CODM is the Company's Chief Executive Officer. The CODM evaluates the performance of each segment based on segment earnings from operations in order to determine how to allocate the Company's resources across its operating segments, including allocating capital and personnel. The CODM does not evaluate operating segments using asset information; accordingly, the Company does not report asset information by segment.
Summarized financial information for the Company’s reportable segments is shown in the following tables, including significant segment expenses that are regularly reviewed by the CODM.
Three Months Ended
June 28, 2025
Direct sellingHiya direct-to-consumerOtherTotal
Net sales (1)
$199,128 $33,931 $2,789 $235,848 
Less:
Cost of sales36,294 12,287 1,603 50,184 
Brand Partner incentives86,925 — 115 87,040 
Selling, general and administrative (2)
62,034 17,920 1,952 81,906 
Segment earnings (loss) from operations$13,875 $3,724 $(881)$16,718 
Reconciliation of segment earnings from operations
Interest income619 
Interest expense(259)
Other, net1,739 
Earnings before income taxes$18,817 
______________________________
(1)The direct selling segment excludes $1,183 of intersegment net sales.
(2)Includes amortization of acquired intangible assets of $4,456 and $309 for the Hiya segment and other category, respectively.
Three Months Ended
June 29, 2024
Direct sellingOtherTotal
Net sales (1)
$211,208 $1,661 $212,869 
Less:
Cost of sales39,446 887 40,333 
Brand Partner incentives90,239 132 90,371 
Selling, general and administrative (2)
62,554 1,771 64,325 
Segment earnings (loss) from operations$18,969 $(1,129)$17,840 
Reconciliation of segment earnings from operations
Interest income2,763 
Interest expense(51)
Other, net(349)
Earnings before income taxes$20,203 
______________________________
(1)The direct selling segment excludes $558 of intersegment net sales.
(2)Includes amortization of acquired intangible assets of $372 for the other category.
Six Months Ended
June 28, 2025
Direct sellingHiya direct-to-consumerOtherTotal
Net sales (1)
$409,579 $71,020 $4,788 $485,387 
Less:
Cost of sales73,474 26,394 2,761 102,629 
Brand Partner incentives176,768 — 257 177,025 
Selling, general and administrative (2)
127,975 41,433 3,936 173,344 
Segment earnings (loss) from operations$31,362 $3,193 $(2,166)$32,389 
Reconciliation of segment earnings from operations
Interest income1,342 
Interest expense(670)
Other, net2,495 
Earnings before income taxes$35,556 
______________________________
(1)The direct selling segment excludes $1,946 of intersegment net sales.
(2)Includes amortization of acquired intangible assets of and $8,911 and $615 for the Hiya segment and other category, respectively.
Six Months Ended
June 29, 2024
Direct sellingOtherTotal
Net sales (1)
$437,356 $3,313 $440,669 
Less:
Cost of sales81,714 1,688 83,402 
Brand Partner incentives185,796 333 186,129 
Selling, general and administrative (2)
125,284 3,341 128,625 
Segment earnings (loss) from operations$44,562 $(2,049)$42,513 
Reconciliation of segment earnings from operations
Interest income5,439 
Interest expense(103)
Other, net(535)
Earnings before income taxes$47,314 
______________________________
(1)The direct selling segment excludes $978 of intersegment net sales.
(2)Includes amortization of acquired intangible assets of $741 for the other category.
Three Months EndedSix Months Ended
June 28,
2025		June 29,
2024		June 28,
2025		June 29,
2024
Depreciation and amortization:
Direct selling$2,949 $3,457 $6,469 $6,256 
Hiya direct-to-consumer4,468 — 8,951 — 
Other326 356 662 715 
Consolidated total
$7,743 $3,813 $16,082 $6,971 
No single Brand Partner accounted for 10% or more of net sales for the periods presented. The table below summarizes the approximate percentage of total product revenue for our direct selling and Hiya direct-to-consumer segments, and other category, that has been contributed by the Company’s nutritional supplements, food, and personal care and skincare products for the periods indicated.
Three Months EndedSix Months Ended
June 28,
2025		June 29,
2024		June 28,
2025		June 29,
2024
Direct selling:
USANA® Nutritionals76 %87 %76 %87 %
USANA Foods(1)
5 %7 %5 %6 %
Personal care and skincare4 %5 %4 %6 %
Hiya direct-to-consumer:
Hiya nutritional supplements14 %— %14 %— %
Other
1 %1 %1 %1 %
______________________________
(1)Includes the Company’s Active Nutrition line.
Selected Financial Information
Financial information, presented by geographic region is listed below:
Three Months EndedSix Months Ended
June 28,
2025		June 29,
2024		June 28,
2025		June 29,
2024
Net sales to external customers:
Asia Pacific
Greater China$113,171 $115,513 $231,917 $243,128 
Southeast Asia Pacific32,887 35,402 68,607 71,467 
North Asia17,166 19,710 36,107 41,131 
Asia Pacific total163,224 170,625 336,631 355,726 
Americas and Europe (1)
72,624 42,244 148,756 84,943 
Consolidated total$235,848 $212,869 $485,387 $440,669 
______________________________
(1)Includes results of the Hiya direct-to-consumer segment.
The following table provides further information on markets representing ten percent or more of consolidated net sales and long-lived assets (excluding intangible assets), respectively:
Three Months EndedSix Months Ended
June 28,
2025		June 29,
2024		June 28,
2025		June 29,
2024
Net sales:
China$102,105 $105,115 $209,795 $220,869 
United States (1)
54,082 21,640 112,005 43,804 
______________________________
(1)Includes results of the Hiya direct-to-consumer segment.
As of
June 28,
2025		December 28,
2024
Long-lived assets:
United States$80,115 $81,459 
China30,617 29,304