v3.25.2
Revenue
9 Months Ended
Jun. 28, 2025
Revenue from Contract with Customer [Abstract]  
Revenue Revenue
The following table shows disaggregated net sales, as well as the portion of total net sales that was previously deferred, for the three- and nine-month periods ended June 28, 2025 and June 29, 2024 (in millions):
Three Months EndedNine Months Ended
June 28,
2025
June 29,
2024
June 28,
2025
June 29,
2024
iPhone®
$44,582 $39,296 $160,561 $154,961 
Mac®
8,046 7,009 24,982 22,240 
iPad®
6,581 7,162 21,071 19,744 
Wearables, Home and Accessories7,404 8,097 26,673 27,963 
Services27,423 24,213 80,408 71,197 
Total net sales$94,036 $85,777 $313,695 $296,105 
Portion of total net sales that was included in deferred revenue as of the beginning of the period
$4,015 $3,405 $6,958 $6,541 
The Company’s proportion of net sales by disaggregated revenue source was generally consistent for each reportable segment in Note 10, “Segment Information and Geographic Data” for the three- and nine-month periods ended June 28, 2025 and June 29, 2024, except in Greater China, where iPhone revenue represented a moderately higher proportion of net sales.
As of June 28, 2025 and September 28, 2024, the Company had total deferred revenue of $13.6 billion and $12.8 billion, respectively. As of June 28, 2025, the Company expects 66% of total deferred revenue to be realized in less than a year, 23% within one-to-two years, 9% within two-to-three years and 2% in greater than three years.