v3.25.2
REPORTABLE OPERATING SEGMENTS (Tables)
3 Months Ended
Jun. 30, 2025
Segment Reporting [Abstract]  
Schedule of Operating Segment Information
Reportable operating segment information, with a reconciliation to the condensed consolidated statements of comprehensive income, was as follows:
Three Months Ended June 30, 2025HOKAUGG
Other Brands
Total
Net sales$653,119$265,092$46,327$964,538
Less: Cost of sales (1)
276,172125,76824,692426,632
Segment gross profit376,947139,32421,635537,906
Segment gross margin57.7 %52.6 %46.7 %55.8 %
Less: (1)
Payroll and related costs28,508 32,865 4,532 65,905 
Advertising, marketing, and promotion expenses55,988 19,568 6,208 81,764 
Rent and occupancy9,046 17,217 38 26,301 
Depreciation and other related costs (2)
1,473 2,957 39 4,469 
Other segment items (3)
28,404 12,734 3,065 44,203 
Segment SG&A expenses
123,419 85,341 13,882 222,642 
Segment income from operations$253,528 $53,983 $7,753 $315,264 
Segment operating margin (4)
38.8 %20.4 %16.7 %32.7 %
Three Months Ended June 30, 2024HOKAUGG
Other Brands
Total
Net sales$545,178$222,951$57,218$825,347
Less: Cost of sales (1)
221,513103,69230,142355,347
Segment gross profit323,665119,25927,076470,000
Segment gross margin59.4 %53.5 %47.3 %56.9 %
Less: (1)
Payroll and related costs20,729 28,420 4,194 53,343 
Advertising, marketing, and promotion expenses45,303 15,860 7,323 68,486 
Rent and occupancy5,767 15,186 189 21,142 
Depreciation and other related costs (2)
1,055 2,404 308 3,767 
Other segment items (3)
19,893 11,503 2,376 33,772 
Segment SG&A expenses
92,747 73,373 14,390 180,510 
Segment income from operations$230,918 $45,886 $12,686 $289,490 
Segment operating margin (4)
42.4 %20.6 %22.2 %35.1 %
(1) The significant expense categories and amounts align with the segment-level information that is regularly provided to the CODM.
(2) Depreciation and other related costs generally includes depreciation of property and equipment, amortization and impairment of intangible assets or other long-lived assets, accretion, and loss on disposal of assets.
(3) Other segment items are comprised of other SG&A expenses, which primarily include IT expenses, certain 3PL service fees, contract service fees, travel, materials and supplies, credit card fees, and commissions.
(4) Operating margin is defined as income from operations divided by net sales.
Schedule of Reconciliation of Reportable Segment Income from Segments to Consolidated
A reconciliation of reportable segment income from operations to condensed consolidated statements of comprehensive income was as follows:
Three Months Ended June 30,
20252024
Segment income from operations
$315,264 $289,490 
Unallocated enterprise and shared brand expenses (1)
(149,977)(156,683)
Total other income, net17,779 16,346 
Consolidated income before income taxes
$183,066 $149,153 
(1) The change in reportable operating segments had an impact on segment income from operations, a measure of segment profitability, and a clarification was made that certain prior unallocated overhead costs are defined as unallocated enterprise and shared brand expenses and are excluded from the measure of segment profitability.