v3.25.2
GOODWILL AND INTANGIBLE ASSETS
 6 Months Ended
Jun. 29, 2025
Goodwill and Intangible Assets Disclosure [Abstract]  
GOODWILL AND INTANGIBLE ASSETS GOODWILL AND INTANGIBLE ASSETS
The changes in the carrying value of goodwill by reportable segment for the six months ended June 29, 2025 are as follows:
North America ConfectioneryNorth America Salty SnacksInternationalTotal
Balance at December 31, 2024
$2,032,857 $657,001 $15,895 $2,705,753 
Measurement period adjustments1,382 — — 1,382 
Foreign currency translation4,913 — 970 5,883 
Balance at June 29, 2025
$2,039,152 $657,001 $16,865 $2,713,018 

The following table provides the gross carrying amount and accumulated amortization for each major class of intangible asset:
June 29, 2025December 31, 2024
Gross Carrying AmountAccumulated AmortizationGross Carrying AmountAccumulated Amortization
Intangible assets subject to amortization:
Trademarks$1,801,997 $(309,700)$1,721,159 $(282,819)
Customer-related554,072 (168,630)552,594 (151,409)
Patents7,948 (7,948)7,579 (7,579)
Total
2,364,017 (486,278)2,281,332 (441,807)
Intangible assets not subject to amortization:
Trademarks34,871 34,341 
Total other intangible assets
$1,912,610 $1,873,866 
In the second quarter of 2025, the gross carrying amount of our intangible assets and corresponding accumulated amortization increased as a result of the purchase of the Fulfil brand in North America.
Total amortization expense for the three months ended June 29, 2025 and June 30, 2024 was $21,188 and $19,539, respectively. Total amortization expense for the six months ended June 29, 2025 and June 30, 2024 was $41,756 and $39,093, respectively.