v3.25.2
Cover - shares
 6 Months Ended
Jun. 30, 2025
Jul. 28, 2025
Document Information [Line Items]    
Document Type 10-Q  
Document Quarterly Report true  
Document Transition Report false  
Entity Interactive Data Current Yes  
Amendment Flag false  
Document Period End Date Jun. 30, 2025  
Document Fiscal Year Focus 2025  
Document Fiscal Period Focus Q2  
Entity Information [Line Items]    
Entity Registrant Name PURPLE INNOVATION, INC.  
Entity Central Index Key 0001643953  
Entity File Number 001-37523  
Entity Tax Identification Number 47-4078206  
Entity Incorporation, State or Country Code DE  
Current Fiscal Year End Date --12-31  
Entity Current Reporting Status Yes  
Entity Shell Company false  
Entity Filer Category Non-accelerated Filer  
Entity Small Business true  
Entity Emerging Growth Company false  
Entity Contact Personnel [Line Items]    
Entity Address, Address Line One 4100 NORTH CHAPEL RIDGE ROAD  
Entity Address, Address Line Two SUITE 200  
Entity Address, City or Town LEHI  
Entity Address, State or Province UT  
Entity Address, Postal Zip Code 84043  
Entity Phone Fax Numbers [Line Items]    
City Area Code (801)  
Local Phone Number 756-2600  
Class A Common Stock, par value $0.0001 per share    
Entity Listings [Line Items]    
Title of 12(b) Security Class A Common Stock, par value $0.0001 per share  
Trading Symbol PRPL  
Security Exchange Name NASDAQ  
Preferred Stock Purchase Rights    
Entity Listings [Line Items]    
Title of 12(b) Security Preferred Stock Purchase Rights  
No Trading Symbol Flag true  
Security Exchange Name NASDAQ  
Class A Common Stock    
Entity Listings [Line Items]    
Entity Common Stock, Shares Outstanding   108,243,946
Class B Common Stock    
Entity Listings [Line Items]    
Entity Common Stock, Shares Outstanding   164,982