The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number: 3235-0006
Expires: July 31, 2015
Estimated average burden
hours per response: 23.8
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
ABBVIE INC COM 00287Y109 282,271 1,521 SH SOLE 0 0 0 1,521
ALPHABET INC CAP STK CL C 02079K107 429,380 2,421 SH SOLE 0 0 0 2,421
ALPHABET INC CAP STK CL A 02079K305 582,440 3,305 SH SOLE 0 0 0 3,305
ALTRIA GROUP INC COM 02209S103 261,261 4,456 SH SOLE 0 0 0 4,456
AMAZON COM INC COM 023135106 1,128,378 5,143 SH SOLE 0 0 0 5,143
AMERICAN CENTY ETF TR US SML CP VALU 025072877 5,608,793 61,567 SH SOLE 0 0 0 61,567
AMERICAN CENTY ETF TR AVANTIS EMGMKT 025072604 11,850,629 172,901 SH SOLE 0 0 0 172,901
AMERICAN CENTY ETF TR DIVERSIFIED MU 025072505 985,010 20,131 SH SOLE 0 0 0 20,131
AMERICAN CENTY ETF TR AVANTIS EMERGING 025072141 351,981 5,842 SH SOLE 0 0 0 5,842
AMERICAN CENTY ETF TR FOCUSED DYNAMIC 025072810 6,066,664 55,526 SH SOLE 0 0 0 55,526
AMERICAN EXPRESS CO COM 025816109 220,734 692 SH SOLE 0 0 0 692
APPLE INC COM 037833100 4,250,039 20,715 SH SOLE 0 0 0 20,715
ARISTA NETWORKS INC COM SHS 040413205 465,204 4,547 SH SOLE 0 0 0 4,547
ASML HOLDING N V N Y REGISTRY SHS N07059210 202,744 253 SH SOLE 0 0 0 253
AT&T INC COM 00206R102 207,041 7,154 SH SOLE 0 0 0 7,154
BANK AMERICA CORP COM 060505104 207,573 4,387 SH SOLE 0 0 0 4,387
BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 854,955 1,760 SH SOLE 0 0 0 1,760
BLACKROCK ETF TRUST ISHARES US EQUIT 09290C103 3,996,650 73,387 SH SOLE 0 0 0 73,387
BLACKROCK ETF TRUST II ISHARES LARG CAP 092528801 1,866,306 60,184 SH SOLE 0 0 0 60,184
BOEING CO COM 097023105 306,752 1,464 SH SOLE 0 0 0 1,464
BOOKING HOLDINGS INC COM 09857L108 208,245 36 SH SOLE 0 0 0 36
BROADCOM INC COM 11135F101 627,206 2,275 SH SOLE 0 0 0 2,275
CAPITAL GROUP INTL FOCUS EQT SHS CREATION UNI 14019W109 1,207,828 44,520 SH SOLE 0 0 0 44,520
CHEVRON CORP NEW COM 166764100 223,376 1,560 SH SOLE 0 0 0 1,560
CISCO SYS INC COM 17275R102 255,902 3,688 SH SOLE 0 0 0 3,688
COSTCO WHSL CORP NEW COM 22160K105 570,074 576 SH SOLE 0 0 0 576
CREDIT ACCEP CORP MICH COM 225310101 1,069,803 2,100 SH SOLE 0 0 0 2,100
DEERE & CO COM 244199105 1,035,286 2,036 SH SOLE 0 0 0 2,036
DIMENSIONAL ETF TRUST INTL SMALL CAP E 25434V773 1,424,859 47,750 SH SOLE 0 0 0 47,750
DIMENSIONAL ETF TRUST INTL CORE EQT MK 25434V203 4,202,410 121,562 SH SOLE 0 0 0 121,562
DIMENSIONAL ETF TRUST WORLD EX US CORE 25434V880 9,713,876 330,741 SH SOLE 0 0 0 330,741
DIMENSIONAL ETF TRUST US CORE EQT MKT 25434V104 2,822,295 66,626 SH SOLE 0 0 0 66,626
DIMENSIONAL ETF TRUST US CORE EQUITY 2 25434V708 1,019,218 28,438 SH SOLE 0 0 0 28,438
DIMENSIONAL ETF TRUST CORE FIXED INCOM 25434V872 8,422,062 199,292 SH SOLE 0 0 0 199,292
ELI LILLY & CO COM 532457108 539,268 692 SH SOLE 0 0 0 692
EVOLENT HEALTH INC CL A 30050B101 333,003 29,574 SH SOLE 0 0 0 29,574
EXACT SCIENCES CORP COM 30063P105 573,434 10,791 SH SOLE 0 0 0 10,791
EXXON MOBIL CORP COM 30231G102 683,670 6,342 SH SOLE 0 0 0 6,342
FAIR ISAAC CORP COM 303250104 2,498,821 1,367 SH SOLE 0 0 0 1,367
FIDELITY COVINGTON TRUST HIGH DIVID ETF 316092840 1,131,955 21,760 SH SOLE 0 0 0 21,760
FIDELITY NATL INFORMATION SV COM 31620M106 361,227 4,437 SH SOLE 0 0 0 4,437
FIRST BUSINESS FINL SVCS INC COM 319390100 233,796 4,615 SH SOLE 0 0 0 4,615
FIRST TR EXCH TRADED FD III MANAGD MUN ETF 33739N108 7,414,806 148,832 SH SOLE 0 0 0 148,832
FIRST TR EXCHANGE-TRADED FD SMID RISNG ETF 33741X102 256,451 7,269 SH SOLE 0 0 0 7,269
FIRST TR EXCHANGE-TRADED FD CAP STRENGTH ETF 33733E104 1,780,922 19,594 SH SOLE 0 0 0 19,594
FIRST TR EXCHANGE-TRADED FD SHS 33734H106 2,219,283 49,648 SH SOLE 0 0 0 49,648
FIRST TR EXCHNG TRADED FD VI FT VEST US EQT 33740F599 346,011 7,717 SH SOLE 0 0 0 7,717
FIRST TR EXCHNG TRADED FD VI FT VEST US EQT 33740U307 2,316,554 48,253 SH SOLE 0 0 0 48,253
FIRST TR EXCHNG TRADED FD VI FT VEST US EQT 33740F847 2,799,913 55,875 SH SOLE 0 0 0 55,875
FIRST TR EXCHNG TRADED FD VI SMITH OPPORT FXD 33740F805 5,303,595 120,838 SH SOLE 0 0 0 120,838
FORD MTR CO COM 345370860 419,063 38,623 SH SOLE 0 0 0 38,623
GENERAL DYNAMICS CORP COM 369550108 375,366 1,287 SH SOLE 0 0 0 1,287
HARTFORD FDS EXCHANGE TRADED SCHRDRS TAX BD 41653L404 1,498,877 80,111 SH SOLE 0 0 0 80,111
HARTFORD FDS EXCHANGE TRADED MUN OPORTUNITE 41653L503 7,852,074 205,122 SH SOLE 0 0 0 205,122
HOME DEPOT INC COM 437076102 326,310 890 SH SOLE 0 0 0 890
INTERNATIONAL BUSINESS MACHS COM 459200101 361,692 1,227 SH SOLE 0 0 0 1,227
INVESCO EXCH TRADED FD TR II S&P MIDCP LOW 46138E198 516,610 8,377 SH SOLE 0 0 0 8,377
INVESCO EXCH TRD SLF IDX FD RUSL 1000 DYNM 46138J619 15,257,407 264,060 SH SOLE 0 0 0 264,060
INVESCO EXCH TRD SLF IDX FD RUSL 2000 DYNM 46138J593 519,442 12,957 SH SOLE 0 0 0 12,957
INVESCO EXCHANGE TRADED FD T S&P500 QUALITY 46137V241 1,456,982 20,446 SH SOLE 0 0 0 20,446
INVESCO QQQ TR UNIT SER 1 46090E103 1,515,145 2,747 SH SOLE 0 0 0 2,747
ISHARES GOLD TR ISHARES NEW 464285204 1,032,930 16,564 SH SOLE 0 0 0 16,564
ISHARES INC MSCI EMRG CHN 46434G764 1,137,327 18,013 SH SOLE 0 0 0 18,013
ISHARES TR RUS MD CP GR ETF 464287481 206,495 1,489 SH SOLE 0 0 0 1,489
ISHARES TR MSCI USA MMENTM 46432F396 1,120,145 4,661 SH SOLE 0 0 0 4,661
ISHARES TR CORE S&P500 ETF 464287200 4,051,491 6,525 SH SOLE 0 0 0 6,525
ISHARES TR ESG AWR MSCI USA 46435G425 985,504 7,284 SH SOLE 0 0 0 7,284
ISHARES TR MSCI EMG MKT ETF 464287234 1,718,936 35,633 SH SOLE 0 0 0 35,633
ISHARES TR RUS 1000 GRW ETF 464287614 208,044 490 SH SOLE 0 0 0 490
ISHARES TR EAFE GRWTH ETF 464288885 296,864 2,651 SH SOLE 0 0 0 2,651
ISHARES TR 0-5YR HI YL CP 46434V407 285,269 6,613 SH SOLE 0 0 0 6,613
ISHARES TR CORE S&P SCP ETF 464287804 5,329,966 48,769 SH SOLE 0 0 0 48,769
ISHARES TR CORE S&P US VLU 464287663 740,765 7,828 SH SOLE 0 0 0 7,828
ISHARES TR ESG AW MSCI EAFE 46435G516 884,438 9,913 SH SOLE 0 0 0 9,913
ISHARES TR MSCI USA QLT FCT 46432F339 10,484,552 57,349 SH SOLE 0 0 0 57,349
ISHARES TR GLOBAL REIT ETF 46434V647 10,185,226 412,357 SH SOLE 0 0 0 412,357
ISHARES TR MSCI EAFE ETF 464287465 6,574,517 73,549 SH SOLE 0 0 0 73,549
ISHARES TR CRE U S REIT ETF 464288521 8,965,906 158,520 SH SOLE 0 0 0 158,520
ISHARES TR CORE S&P MCP ETF 464287507 2,464,871 39,743 SH SOLE 0 0 0 39,743
ISHARES TR CORE MSCI EAFE 46432F842 13,945,538 167,052 SH SOLE 0 0 0 167,052
J P MORGAN EXCHANGE TRADED F ACTIVE BOND ETF 46654Q716 3,973,002 74,137 SH SOLE 0 0 0 74,137
J P MORGAN EXCHANGE TRADED F ULTRA SHT MUNCPL 46641Q654 3,683,138 72,332 SH SOLE 0 0 0 72,332
J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 46641Q332 976,115 17,170 SH SOLE 0 0 0 17,170
JOHN HANCOCK EXCHANGE TRADED MLTFCTR LRG CAP 47804J107 6,548,069 89,268 SH SOLE 0 0 0 89,268
JOHN HANCOCK EXCHANGE TRADED MULTIFACTOR MI 47804J206 3,508,932 57,401 SH SOLE 0 0 0 57,401
JOHNSON & JOHNSON COM 478160104 205,560 1,346 SH SOLE 0 0 0 1,346
JPMORGAN CHASE & CO. COM 46625H100 527,655 1,820 SH SOLE 0 0 0 1,820
MASTERCARD INCORPORATED CL A 57636Q104 335,253 597 SH SOLE 0 0 0 597
MCDONALDS CORP COM 580135101 264,001 904 SH SOLE 0 0 0 904
META PLATFORMS INC CL A 30303M102 1,287,489 1,744 SH SOLE 0 0 0 1,744
MGE ENERGY INC COM 55277P104 244,736 2,767 SH SOLE 0 0 0 2,767
MICROSOFT CORP COM 594918104 2,462,543 4,951 SH SOLE 0 0 0 4,951
MIZUHO FINANCIAL GROUP INC SPONSORED ADR 60687Y109 62,633 11,265 SH SOLE 0 0 0 11,265
NETFLIX INC COM 64110L106 618,678 462 SH SOLE 0 0 0 462
NVIDIA CORPORATION COM 67066G104 2,543,433 16,099 SH SOLE 0 0 0 16,099
ORACLE CORP COM 68389X105 1,749,696 8,003 SH SOLE 0 0 0 8,003
PACER FDS TR DEVELOPED MRKT 69374H873 310,080 9,112 SH SOLE 0 0 0 9,112
PACER FDS TR US CASH COWS 100 69374H881 1,884,594 34,203 SH SOLE 0 0 0 34,203
PHILIP MORRIS INTL INC COM 718172109 327,179 1,796 SH SOLE 0 0 0 1,796
PIMCO ETF TR MULTISECTOR BD 72201R585 9,251,393 348,583 SH SOLE 0 0 0 348,583
PIMCO ETF TR INTER MUN BD ACT 72201R866 6,028,020 117,368 SH SOLE 0 0 0 117,368
PROCTER AND GAMBLE CO COM 742718109 234,200 1,470 SH SOLE 0 0 0 1,470
PUTNAM ETF TRUST FOCUSED LAR CAP 746729300 5,265,624 130,888 SH SOLE 0 0 0 130,888
ROCKWELL AUTOMATION INC COM 773903109 288,157 868 SH SOLE 0 0 0 868
SALESFORCE INC COM 79466L302 219,097 803 SH SOLE 0 0 0 803
SCHWAB STRATEGIC TR FUNDAMENTAL EMER 808524730 1,951,683 59,124 SH SOLE 0 0 0 59,124
SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 489,787 20,040 SH SOLE 0 0 0 20,040
SERVICENOW INC COM 81762P102 246,739 240 SH SOLE 0 0 0 240
SHOPIFY INC CL A SUB VTG SHS 82509L107 379,502 3,290 SH SOLE 0 0 0 3,290
SPDR INDEX SHS FDS PORTFOLIO EMG MK 78463X509 13,473,226 315,237 SH SOLE 0 0 0 315,237
SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 27,042,532 667,882 SH SOLE 0 0 0 667,882
SPDR S&P 500 ETF TR TR UNIT 78462F103 1,329,676 2,152 SH SOLE 0 0 0 2,152
SPDR SERIES TRUST S&P 400 MDCP VAL 78464A839 15,635,032 196,840 SH SOLE 0 0 0 196,840
SPDR SERIES TRUST PRTFLO S&P500 GW 78464A409 37,667,535 395,169 SH SOLE 0 0 0 395,169
SPDR SERIES TRUST S&P 600 SMCP VAL 78464A300 1,800,175 22,570 SH SOLE 0 0 0 22,570
SPDR SERIES TRUST S&P 600 SMCP GRW 78464A201 5,259,768 59,265 SH SOLE 0 0 0 59,265
SPDR SERIES TRUST PORTFOLIO AGRGTE 78464A649 6,248,946 244,099 SH SOLE 0 0 0 244,099
SPDR SERIES TRUST BBG CONV SEC ETF 78464A359 462,623 5,597 SH SOLE 0 0 0 5,597
SPDR SERIES TRUST PORTFOLIO S&P600 78468R853 525,573 12,337 SH SOLE 0 0 0 12,337
SPDR SERIES TRUST PORTFLI TIPS ETF 78464A656 6,806,746 261,195 SH SOLE 0 0 0 261,195
SPDR SERIES TRUST PORTFOLIO S&P400 78464A847 687,618 12,645 SH SOLE 0 0 0 12,645
SPDR SERIES TRUST PORTFOLIO S&P500 78464A854 5,127,128 70,534 SH SOLE 0 0 0 70,534
SPDR SERIES TRUST PRTFLO S&P500 VL 78464A508 30,341,445 579,699 SH SOLE 0 0 0 579,699
SPDR SERIES TRUST S&P 400 MDCP GRW 78464A821 8,407,686 96,785 SH SOLE 0 0 0 96,785
STRYKER CORPORATION COM 863667101 417,390 1,055 SH SOLE 0 0 0 1,055
TESLA INC COM 88160R101 836,399 2,633 SH SOLE 0 0 0 2,633
UBER TECHNOLOGIES INC COM 90353T100 265,439 2,845 SH SOLE 0 0 0 2,845
VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 5,971,470 10,513 SH SOLE 0 0 0 10,513
VANGUARD INDEX FDS SMALL CP ETF 922908751 487,468 2,057 SH SOLE 0 0 0 2,057
VANGUARD INDEX FDS TOTAL STK MKT 922908769 575,643 1,894 SH SOLE 0 0 0 1,894
VANGUARD INDEX FDS SM CP VAL ETF 922908611 542,518 2,782 SH SOLE 0 0 0 2,782
VANGUARD INDEX FDS SML CP GRW ETF 922908595 943,941 3,408 SH SOLE 0 0 0 3,408
VANGUARD INDEX FDS MID CAP ETF 922908629 2,315,593 8,275 SH SOLE 0 0 0 8,275
VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 648,630 3,944 SH SOLE 0 0 0 3,944
VANGUARD INDEX FDS VALUE ETF 922908744 3,564,029 20,165 SH SOLE 0 0 0 20,165
VANGUARD INDEX FDS GROWTH ETF 922908736 9,836,863 22,438 SH SOLE 0 0 0 22,438
VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 2,428,704 8,540 SH SOLE 0 0 0 8,540
VANGUARD SCOTTSDALE FDS VNG RUS1000GRW 92206C680 6,857,565 62,798 SH SOLE 0 0 0 62,798
VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 1,170,098 5,717 SH SOLE 0 0 0 5,717
VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 921943858 1,596,980 28,012 SH SOLE 0 0 0 28,012
VERIZON COMMUNICATIONS INC COM 92343V104 222,754 5,148 SH SOLE 0 0 0 5,148
VICTORY PORTFOLIOS II SHORT TRM BD ETF 92647N535 14,309,489 281,572 SH SOLE 0 0 0 281,572
VISA INC COM CL A 92826C839 459,080 1,293 SH SOLE 0 0 0 1,293
WALMART INC COM 931142103 395,897 4,049 SH SOLE 0 0 0 4,049
WISDOMTREE TR EMER MKT HIGH FD 97717W315 1,033,065 22,810 SH SOLE 0 0 0 22,810