v3.25.2
Segments
3 Months Ended
Mar. 31, 2025
Segments  
Segments

Note 8. Segments

 

As a result of the HLDCO acquisition, the Company determined that there are two reportable segments. These segments have different strategic and economic goals and are managed separately because they require different technology and marketing strategies.

 

Reportable Segment

 

Description

Advertising and Marketing

 

Providing a single source for all technology enabled digital advertising, experiential marketing, healthcare marketing, and brand development strategies.

Pools

 

Providing the installation and maintenance of residential pools within the Dallas/Fort Worth Metroplex in Texas, United States.

 

The Company’s Chief Executive Officer is the chief operating decision maker and reviews the internal management reports for each segment at least quarterly. During the periods ended March 31, 2025 and 2024, there were no significant inter-company revenues or expenses. The chief operating decision maker assesses performance for each segment and decides how to allocate resources based on segment operating losses that is also reported on the consolidated statements of operations. The measure of segment assets is reported on the balance sheets as total consolidated assets. The accounting policies of each segment are the same as those described in the summary of significant accounting policies.

 

Information regarding each reportable segment for the period ended March 31, 2025, is as follows:

 

 

 

Pool Services

 

 

Advertising

and

Marketing

 

 

Total

 

Revenue

 

$338,080

 

 

$734,515

 

 

$1,072,595

 

Cost of revenues

 

 

237,817

 

 

 

639,859

 

 

 

877,676

 

General and administrative

 

 

29,276

 

 

 

1,002,556

 

 

 

1,031,832

 

Depreciation and amortization

 

 

3,664

 

 

 

109,326

 

 

 

112,990

 

Segment operating income (loss)

 

$67,323

 

 

$(1,017,226)

 

$(949,903 )