UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM
FOR THE QUARTERLY PERIOD ENDED
or
Commission File Number:
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ZEDGE, INC.
TABLE OF CONTENTS
i
PART I. FINANCIAL INFORMATION
Item 1. Condensed Consolidated Financial Statements
ZEDGE, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(in thousands, except par value data)
| April 30, | July 31, | |||||||
| 2025 | 2024 | |||||||
| (Unaudited) | ||||||||
| Assets | ||||||||
| Current assets: | ||||||||
| Cash and cash equivalents | $ | $ | ||||||
| Trade accounts receivable | ||||||||
| Prepaid expenses and other current assets | ||||||||
| Total Current assets | ||||||||
| Property and equipment, net | ||||||||
| Intangible assets, net | ||||||||
| Goodwill | ||||||||
| Deferred tax assets, net | ||||||||
| Other assets | ||||||||
| Total assets | $ | $ | ||||||
| Liabilities and stockholders’ equity | ||||||||
| Current liabilities: | ||||||||
| Trade accounts payable | $ | $ | ||||||
| Accrued expenses and other current liabilities | ||||||||
| Deferred revenues | ||||||||
| Total Current liabilities | ||||||||
| Deferred revenues--non-current | ||||||||
| Other liabilities | ||||||||
| Total liabilities | ||||||||
| Commitments and contingencies (Note 9) | ||||||||
| Stockholders’ equity: | ||||||||
| Preferred stock, $ | ||||||||
| Class A common stock, $ | ||||||||
| Class B common stock, $ | ||||||||
| Additional paid-in capital | ||||||||
| Accumulated other comprehensive loss | ( | ) | ( | ) | ||||
| Accumulated deficit | ( | ) | ( | ) | ||||
| Treasury stock, | ( | ) | ( | ) | ||||
| Total stockholders’ equity | ||||||||
| Total liabilities and stockholders’ equity | $ | $ | ||||||
See accompanying notes to unaudited condensed consolidated financial statements.
1
ZEDGE, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (LOSS)
(in thousands, except for per share data)
(Unaudited)
| Three Months Ended | Nine Months Ended | |||||||||||||||
| April 30, | April 30, | |||||||||||||||
| 2025 | 2024 | 2025 | 2024 | |||||||||||||
| Revenues | $ | $ | $ | $ | ||||||||||||
| Costs and expenses: | ||||||||||||||||
| Direct cost of revenues (excluding amortization of capitalized software and technology development costs which is included below) | ||||||||||||||||
| Selling, general and administrative | ||||||||||||||||
| Depreciation and amortization | ||||||||||||||||
| Impairment of intangible assets | ||||||||||||||||
| Restructuring charges | ||||||||||||||||
| Impairment of capitalized software and technology development costs | ||||||||||||||||
| Income (loss) from operations | ( | ) | ( | ) | ( | ) | ||||||||||
| Interest and other income, net | ||||||||||||||||
| Net loss resulting from foreign exchange transactions | ( | ) | ( | ) | ( | ) | ( | ) | ||||||||
| Income (loss) before income taxes | ( | ) | ( | ) | ( | ) | ||||||||||
| Income taxes expense (benefit) | ( | ) | ( | ) | ( | ) | ||||||||||
| Net income (loss) | $ | $ | $ | ( | ) | $ | ( | ) | ||||||||
| Other comprehensive income (loss): | ||||||||||||||||
| Changes in foreign currency translation adjustment | ( | ) | ( | ) | ||||||||||||
| Total other comprehensive income (loss) | ( | ) | ( | ) | ||||||||||||
| Total comprehensive income (loss) | $ | $ | ( | ) | $ | ( | ) | $ | ( | ) | ||||||
| Income (loss) per share attributable to Zedge, Inc. common stockholders: | ||||||||||||||||
| Basic | $ | $ | $ | ( | ) | $ | ( | ) | ||||||||
| Diluted | $ | $ | $ | ( | ) | $ | ( | ) | ||||||||
| Weighted-average number of shares used in calculation of income (loss) per share: | ||||||||||||||||
| Basic | ||||||||||||||||
| Diluted | ||||||||||||||||
See accompanying notes to unaudited condensed consolidated financial statements.
2
ZEDGE, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY
(in thousands)
(Unaudited)
| Class A Common Stock | Class B Common Stock | Additional Paid-in | Accumulated Other Comprehensive | Accumulated | Treasury Stock | Total Stockholders’ | ||||||||||||||||||||||||||||||||||
| Shares | Amount | Shares | Amount | Capital | Loss | Deficit | Shares | Amount | Equity | |||||||||||||||||||||||||||||||
| Balance – July 31, 2024 | $ | $ | $ | $ | ( | ) | $ | ( | ) | $ | ( | ) | $ | |||||||||||||||||||||||||||
| Stock-based compensation | - | - | ||||||||||||||||||||||||||||||||||||||
| Purchase of treasury stock | ( | ) | ( | ) | ||||||||||||||||||||||||||||||||||||
| Foreign currency translation adjustment | - | - | ( | ) | - | - | ( | ) | ||||||||||||||||||||||||||||||||
| Net loss | - | - | ( | ) | - | - | ( | ) | ||||||||||||||||||||||||||||||||
| Balance – October 31, 2024 | $ | $ | $ | $ | ( | ) | $ | ( | ) | $ | ( | ) | $ | |||||||||||||||||||||||||||
| Stock-based compensation | - | - | ||||||||||||||||||||||||||||||||||||||
| Purchase of treasury stock | ( | ) | ( | ) | ||||||||||||||||||||||||||||||||||||
| Foreign currency translation adjustment | - | - | ( | ) | - | - | ( | ) | ||||||||||||||||||||||||||||||||
| Net loss | - | - | ( | ) | - | - | ( | ) | ||||||||||||||||||||||||||||||||
| Balance – January 31, 2025 | ( | ) | ( | ) | ( | ) | ||||||||||||||||||||||||||||||||||
| Stock-based compensation | - | - | ||||||||||||||||||||||||||||||||||||||
| Purchase of treasury stock | ( | ) | ( | ) | ||||||||||||||||||||||||||||||||||||
| Foreign currency translation adjustment | - | - | - | - | ||||||||||||||||||||||||||||||||||||
| Net income | - | - | - | - | ||||||||||||||||||||||||||||||||||||
| Balance – April 30, 2025 | $ | $ | $ | $ | ( | ) | $ | ( | ) | $ | ( | ) | $ | |||||||||||||||||||||||||||
| Class A Common Stock | Class B Common Stock | Additional Paid-in | Accumulated Other Comprehensive | Accumulated | Treasury Stock | Total Stockholders’ | ||||||||||||||||||||||||||||||||||
| Shares | Amount | Shares | Amount | Capital | Loss | Deficit | Shares | Amount | Equity | |||||||||||||||||||||||||||||||
| Balance – July 31, 2023 | $ | $ | $ | $ | ( | ) | $ | ( | ) | $ | ( | ) | $ | |||||||||||||||||||||||||||
| Exercise of stock options | - | - | ||||||||||||||||||||||||||||||||||||||
| Stock-based compensation | - | - | ||||||||||||||||||||||||||||||||||||||
| Purchase of treasury stock | ( | ) | ( | ) | ||||||||||||||||||||||||||||||||||||
| Foreign currency translation adjustment | - | - | ( | ) | - | - | ( | ) | ||||||||||||||||||||||||||||||||
| Net loss | - | - | ( | ) | - | - | ( | ) | ||||||||||||||||||||||||||||||||
| Balance – October 31, 2023 | ( | ) | ( | ) | ( | ) | ||||||||||||||||||||||||||||||||||
| Stock-based compensation | - | - | ||||||||||||||||||||||||||||||||||||||
| Foreign currency translation adjustment | - | - | - | - | ||||||||||||||||||||||||||||||||||||
| Net loss | - | - | ( | ) | - | - | ( | ) | ||||||||||||||||||||||||||||||||
| Balance – January 31, 2024 | ( | ) | ( | ) | ( | ) | ||||||||||||||||||||||||||||||||||
| Stock-based compensation | - | - | - | |||||||||||||||||||||||||||||||||||||
| Purchase of treasury stock | - | - | ( | ) | ( | ) | ||||||||||||||||||||||||||||||||||
| Foreign currency translation adjustment | - | - | ( | ) | - | - | ( | ) | ||||||||||||||||||||||||||||||||
| Net income | - | - | - | - | ||||||||||||||||||||||||||||||||||||
| Balance – April 30, 2024 | $ | $ | $ | $ | ( | ) | $ | ( | ) | $ | ( | ) | $ | |||||||||||||||||||||||||||
See accompanying notes to unaudited condensed consolidated financial statements.
3
ZEDGE, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)
(Unaudited)
| Nine Months Ended | ||||||||
| April 30, | ||||||||
| 2025 | 2024 | |||||||
| Operating activities | ||||||||
| Net loss | $ | ( | ) | $ | ( | ) | ||
| Adjustments to reconcile net loss to net cash provided by operating activities: | ||||||||
| Depreciation | ||||||||
| Amortization of intangible assets | ||||||||
| Amortization of capitalized software and technology development costs | ||||||||
| Amortization of deferred financing costs | ||||||||
| Stock-based compensation | ||||||||
| Impairment charge of capitalized software and technology development costs | ||||||||
| Impairment charge of intangible assets | ||||||||
| Impairment of investment in privately-held company | ||||||||
| Deferred income taxes | ( | ) | ( | ) | ||||
| Change in assets and liabilities: | ||||||||
| Trade accounts receivable | ( | ) | ||||||
| Prepaid expenses and other current assets | ( | ) | ||||||
| Other assets | ( | ) | ||||||
| Trade accounts payable and accrued expenses | ||||||||
| Deferred revenues | ||||||||
| Net cash provided by operating activities | ||||||||
| Investing activities | ||||||||
| Capitalized software and technology development costs | ( | ) | ( | ) | ||||
| Purchase of property and equipment | ( | ) | ( | ) | ||||
| Net cash used in investing activities | ( | ) | ( | ) | ||||
| Financing activities | ||||||||
| Prepayment of term loan | ( | ) | ||||||
| Proceeds from exercise of stock options | ||||||||
| Purchase of treasury stock in connection with share buyback program and stock awards vesting | ( | ) | ( | ) | ||||
| Net cash used in financing activities | ( | ) | ( | ) | ||||
| Effect of exchange rate changes on cash and cash equivalents | ( | ) | ||||||
| Net increase in cash and cash equivalents | ||||||||
| Cash and cash equivalents at beginning of period | ||||||||
| Cash and cash equivalents at end of period | $ | $ | ||||||
| SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION | ||||||||
| Cash payments made for income taxes | $ | $ | ||||||
| Cash payments made for interest expenses | $ | $ | ||||||
See accompanying notes to unaudited condensed consolidated financial statements.
4
ZEDGE, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)
Note 1—Basis of Presentation and Summary of Significant Accounting Policies
Description of Business
Zedge, Inc. builds digital marketplaces and friendly competitive games around content that people use to express themselves. Our leading products include Zedge Ringtones and Wallpapers, which we refer to as our Zedge App, a freemium digital content marketplace offering mobile phone wallpapers, video wallpapers, ringtones, and notification sounds as well as pAInt, a suite of tools that can be used to render images from text or image prompts powered by generative AI, GuruShots, a skill-based photo challenge game, and Emojipedia, the #1 trusted source for ‘all things emoji’. Our vision is to enable and connect creators who enjoy friendly competitions with a community of prospective consumers in order to drive commerce. Except where the context clearly indicates otherwise, the terms the “Company,” “Zedge” “we,” “us” or “our” refer to Zedge, Inc. and its consolidated subsidiaries.
Basis of Presentation
The accompanying unaudited condensed consolidated financial statements of Zedge, Inc. and its wholly-owned subsidiaries: GuruShots Ltd. (“GuruShots”); Zedge Europe AS; and Zedge Lithuania UAB (the “Company”), have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) for interim financial information and with the instructions to Form 10-Q and Article 8 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by U.S. GAAP for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. Operating results for the three and nine months ended April 30, 2025 are not necessarily indicative of the results that may be expected for the fiscal year ending July 31, 2025 or any other period. The balance sheet at July 31, 2024 has been derived from the Company’s audited financial statements at that date but does not include all of the information and footnotes required by U.S. GAAP for complete financial statements. For further information, please refer to the audited consolidated financial statements and footnotes thereto included in the Company’s Annual Report on Form 10-K for the fiscal year ended July 31, 2024 (the “2024 Form 10-K”), as filed with the U.S. Securities and Exchange Commission (the “SEC”).
The Company’s fiscal year ends on July 31 of each calendar year. Each reference below to a fiscal year refers to the fiscal year ending in the calendar year indicated (e.g., fiscal 2024 refers to the fiscal year ended July 31, 2024).
Significant Accounting Policies and Estimates
Restructuring Charges
The restructuring charges incurred by the Company in fiscal 2025 consist primarily of cash expenditures for compensation and severance payments, employee benefits, payroll taxes and related facilities restructuring costs associated with the Company’s workforce reduction implemented in the second quarter of fiscal 2025. Employee termination benefits are recognized as a liability at estimated fair value, at the time of communication to employees, unless future service is required, in which case the costs are recognized ratably over the future service period. Ongoing termination benefits are recognized as a liability at estimated fair value when the amount of such benefits is probable and reasonably estimable. Charges related to facilities restructuring actions are comprised of costs related to early termination of the lease agreement and impairment of the right-of-use asset in connection with the abandonment of the property. These charges have not been determined as of April 30, 2025.
There have been no other material changes to the Company’s significant accounting policies and critical accounting estimates described in the 2024 Form 10-K.
5
Use of Estimates
The preparation of our unaudited condensed consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue and expenses, as well as related disclosure of contingent assets and liabilities. Actual results could differ materially from our estimates due to risks and uncertainties, including uncertainty in the economic environment due to various global events. To the extent that there are material differences between these estimates and actual results, our financial condition or operating results will be affected. We base our estimates on past experience and other assumptions that we believe are reasonable under the circumstances, and we evaluate these estimates on an ongoing basis.
Recent Accounting Pronouncements (Issued Not Yet Adopted)
Income Taxes: In December 2023, the FASB issued ASU 2023-09 Income Taxes (Topic 740): Improvements to Income Tax Disclosures. The guidance in this ASU enhances the transparency and decision functionality of income tax disclosures to provide investors information to better assess how an entity’s operations and related tax risks, tax planning and operational opportunities affect its tax rate and prospects for future cash flow. The amendments in this ASU require public entities to disclose the following specific categories in the rate reconciliation by both percentages and reporting currency amounts: the effect of state and local income tax, net of federal (national) income tax, foreign tax effects, effects of changes in tax laws or rates enacted in the current period, effects of cross-border tax laws, tax credits, changes in valuation allowances, nontaxable or nondeductible items and changes in unrecognized tax benefits. The amendments in ASU 2023-09 also require public entities to provide additional information for reconciling items that meet the qualitative threshold (if the effect of those reconciling items is equal to or greater than five percent of the amount computed by multiplying pre-tax income (loss) by the applicable statutory income tax rate). This ASU requires reporting entities to annually disclose the year-to-date amount of income taxes paid (net of refunds received) disaggregated by federal, state and foreign localities. The amendments in this ASU should be applied on a prospective basis and retrospective application is permitted. For public business entities, ASU 2023-09 is effective for annual periods beginning after December 15, 2024, with early adoption permitted. We plan to adopt the provisions of ASU 2023-09 in fiscal 2026 and we are evaluating the disclosure requirements related to the new standard.
Income Statement-Reporting Comprehensive Income-Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses. In November 2024, the FASB issued ASU 2024-03, Income Statement (Subtopic 220-40): Disaggregation of Income Statement Expenses, which requires public entities to disclose, in the notes to the financial statements, specified information about certain costs and expenses at each interim and annual reporting period. This ASU is effective for fiscal years beginning after December 15, 2026, and interim periods within annual reporting periods beginning after December 15, 2027 (as amended by ASU 2025-01 Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures (Subtopic 220-40): Clarifying the Effective Date), with early adoption permitted. We are currently evaluating the disclosure requirements related to the new standard.
All other new accounting pronouncements that have been issued but not yet effective are currently being evaluated and at this time are not expected to have a material impact on our financial position or results of operations.
Related Party Transactions
The Company was formerly a majority-owned subsidiary of IDT Corporation (“IDT”). On June 1, 2016, IDT’s interest in the Company was spun-off by IDT to IDT’s stockholders and the Company became an independent public-held company. IDT charges the Company for services it provides, and the Company charges IDT for services it provides, pursuant to Services Agreements between the companies.
The Company is party to a consulting agreement with Activist Artist Management, LLC (“Activist”), which assists the Company in strategic business development. A member of the Company’s Board of Directors owns a significant minority stake in Activist.
The Company is party to a revenue sharing agreement
with National Retail Services, Inc. (“NRS”), a subsidiary of IDT, under which Zedge and certain of its subsidiaries (Emojipedia
and GuruShots) provide a selection of their digital content for display on NRS’ screens installed in bodegas and other retail locations
across the United States and share in the revenue generated from the resulting advertisements.
Transactions with these related parties did not have a material impact on the condensed consolidated balance sheets as of April 30, 2025 or July 31, 2024, or the condensed consolidated statements of operations and comprehensive income (loss) for the three and nine months ended April 30, 2025 or 2024.
6
Note 2—Revenue
Disaggregation of Revenue
The following table presents revenue disaggregated by segment and type (in thousands):
| Three Months Ended April 30, | Nine Months Ended April 30, | |||||||||||||||
| 2025 | 2024 | 2025 | 2024 | |||||||||||||
| Zedge Marketplace | ||||||||||||||||
| Advertising revenue | $ | $ | $ | $ | ||||||||||||
| Paid subscription revenue | ||||||||||||||||
| Other revenues | ||||||||||||||||
| Total Zedge Marketplace revenue | ||||||||||||||||
| GuruShots | ||||||||||||||||
| Digital goods and services | ||||||||||||||||
| Total revenue | $ | $ | $ | $ | ||||||||||||
Contract Balances
Contract liabilities consist of deferred revenue, which are recorded for payments received in advance of the satisfaction of performance obligations.
The Company records deferred revenues related to
the unsatisfied performance obligations with respect to subscription revenue. The Company’s deferred revenue balance for paid subscriptions
was approximately $
The Company also records deferred revenues when
users purchase or earn Zedge Credits. Unused Zedge Credits represent the value of the Company’s unsatisfied performance obligation
to its users. Revenue is recognized when Zedge App users use Zedge Credits to acquire Zedge Premium content or upon expiration of the
Zedge Credits after 180 days of account inactivity (“Breakage”). As of April 30, 2025, and July 31, 2024, the Company’s
deferred revenue balance related to Zedge Premium was approximately $
The amount of deferred revenue recognized in the
nine months ended April 30, 2025 that was included in the deferred revenue balance at July 31, 2024 was $
Unsatisfied Performance Obligations
Substantially all of the Company’s unsatisfied performance obligations relate to contracts with an original expected length of 30 months or less.
Significant Judgments
The advertising networks and advertising exchanges to which the Company sells its inventory track and report the impressions and revenues to Zedge, and Zedge recognizes revenues based on these reports. The networks and exchanges base their payments off of those reports and Zedge independently compares the data to each of the client sites to validate the imported data and identify any differences. The number of impressions and revenues delivered by the advertising networks and advertising exchanges is determined at the end of each month, which resolves any uncertainty in the transaction price during the reporting period.
7
Note 3—Fair Value Measurements
The following tables present the balance of assets and liabilities measured at fair value on a recurring basis (in thousands):
| Level 1 | Level 2 | Level 3 | Total | |||||||||||||
| April 30, 2025 | ||||||||||||||||
| Assets: | ||||||||||||||||
| Foreign exchange forward contracts | $ | $ | $ | $ | ||||||||||||
| July 31, 2024 | ||||||||||||||||
| Liabilities: | ||||||||||||||||
| Foreign exchange forward contracts | $ | $ | $ | $ | ||||||||||||
(1) – quoted prices in active markets for identical assets or liabilities
(2) – observable inputs other than quoted prices in active markets for identical assets and liabilities
(3) – no observable pricing inputs in the market
Fair Value of Other Financial Instruments
Fair value of the outstanding foreign exchange forward contracts are marked to market price at the end of each measurement period.
The Company’s other financial instruments at April 30, 2025 and July 31, 2024 included trade accounts receivable and trade accounts payable. The carrying amounts of other assets and liabilities such as prepaid expenses, trade accounts receivable and trade accounts payable approximated fair value due to their short-term nature.
Note 4—Derivative Instruments
The primary risk managed by the Company using derivative instruments is foreign exchange risk. Foreign exchange forward contracts are entered into as hedges against unfavorable fluctuations in the U.S. Dollar (USD) to Norwegian Kroner (NOK) and USD to Euro (EUR) exchange rates. The Company is party to a Foreign Exchange Agreement with Western Alliance Bank (“WAB”) allowing the Company to enter into foreign exchange contracts under its revolving credit facility with the bank (see Note 10 Term Loan and Revolving Credit Facility). The Company does not apply hedge accounting to these contracts, and therefore the changes in fair value are recorded in unaudited condensed consolidated statements of operations and comprehensive income (loss). By using derivative instruments to mitigate exposures to changes in foreign exchange rates, the Company is exposed to credit risk from the failure of the counterparty to perform under the terms of the contract. The credit or repayment risk is minimized by entering into transactions with high-quality counterparties.
The outstanding contracts at April 30, 2025 were as follows:
| Settlement Date | U.S. Dollar Amount | NOK Amount | ||||||
| May-25 1 | ||||||||
| Total | ||||||||
| Settlement Date | U.S. Dollar Amount | EUR Amount | ||||||
| May-25 | ||||||||
| Jun-25 | ||||||||
| Jul-25 | ||||||||
| Aug-25 | ||||||||
| Total | ||||||||
| 1. |
8
The fair value of outstanding derivative instruments recorded in the accompanying unaudited condensed consolidated balance sheets were as follows (in thousands):
| April 30, | July 31, | |||||||||
| (in thousands) | 2025 | 2024 | ||||||||
| Assets and Liabilities Derivatives: | Balance Sheet Location | |||||||||
| Derivatives not designated or not qualifying as hedging instruments | ||||||||||
| Foreign exchange forward contracts | Prepaid expenses and other current assets | $ | $ | |||||||
| Foreign exchange forward contracts | Accrued expenses and other current liabilities | $ | $ | |||||||
The effects of derivative instruments on the condensed consolidated statements of operations and comprehensive income (loss) were as follows (in thousands):
| Three Months Ended April 30, | Nine Months Ended April 30, | |||||||||||||||||
| Amount of Income (Loss) Recognized on Derivatives | 2025 | 2024 | 2025 | 2024 | ||||||||||||||
| Derivatives not designated or not qualifying as hedging instruments | Location of income (loss) recognized on derivatives | |||||||||||||||||
| Foreign exchange forward contracts | Net income (loss) resulting from foreign exchange transactions | $ | $ | ( | ) | $ | ( | ) | ||||||||||
Note 5—Intangible Assets and Goodwill
Intangible assets are initially recorded at fair
value and stated net of accumulated amortization and impairments. The Company amortizes its intangible assets that have finite lives using
either the straight-line method, or if reliably determinable, based on the pattern in which the economic benefit of the asset is expected
to be utilized. Amortization is recorded over the estimated useful lives ranging from
During the second quarter of fiscal 2024, in connection with its company-wide strategic planning process as well as evaluating the current operating performance of its GuruShots reporting unit, including product enhancement and marketing, the Company reassessed its short-term and long-term commercial plans for this business. The Company made certain operational and strategic decisions to invest in, and increase its focus on, the long-term success of this business, which resulted in the Company significantly reducing its forecasted revenues and operating results.
As a result, the Company identified indicators
of impairment and performed an undiscounted cash flow analysis pursuant to ASC 360, Property, Plant, and Equipment - Overall, to
determine if the cash flows expected to be generated by the GuruShots business over the estimated remaining useful life of its primary
assets were sufficient to recover the carrying value of the asset group. Based on this analysis, the undiscounted cash flows were not
sufficient to recover the carrying value of the long-lived assets. As a result, the Company was required to perform Step 3 of the impairment
test and determine the fair value of the asset group. To estimate the fair value of the asset group, the Company utilized the income approach,
which is based on a discounted cash flow (DCF) analysis and calculates the fair value by estimating the after-tax cash flows attributable
to the asset group and then discounting the after-tax cash flows to present value using a risk-adjusted discount rate. Assumptions used
in the DCF require significant judgment, including judgment about appropriate discount rates, growth rates, and the amount and timing
of expected future cash flows. The forecasted cash flows were based on the Company’s most recent strategic plan and for periods beyond
the strategic plan, the Company’s estimates were based on assumed growth rates expected as of the measurement date. The Company believes
its assumptions were consistent with the plans and estimates that a market participant would use to manage the business. The discount
rate used was intended to reflect the risks inherent in future cash flow projections and was based on an estimate of the weighted average
cost of capital (WACC) of market participants relative to the asset group. The Company used a discount rate of
9
To record the adjustment of the carrying value
of the asset group to fair value, the Company recorded an impairment charge of $
The following table presents the detail of intangible assets, net as of April 30, 2025 and July 31, 2024 (in thousands):
| April 30, 2025 | July 31, 2024 | |||||||||||||||||||||||||||||||
| Gross Carrying Value | Accumulated Amortization | Allocation of Impairment Loss | Net Carrying Value | Gross Carrying Value | Accumulated Amortization | Allocation of Impairment Loss | Net Carrying Value | |||||||||||||||||||||||||
| Emojipedia.org and other internet domains acquired | $ | $ | $ | $ | $ | $ | $ | $ | ||||||||||||||||||||||||
| Acquired developed technology | ||||||||||||||||||||||||||||||||
| Customer relationships | ||||||||||||||||||||||||||||||||
| Trade names | ||||||||||||||||||||||||||||||||
| Total intangible assets | $ | $ | $ | $ | $ | $ | $ | $ | ||||||||||||||||||||||||
Estimated future amortization expense as of April 30, 2025 is as follows (in thousands):
| Fiscal 2025 | $ | |||
| Fiscal 2026 | ||||
| Fiscal 2027 | ||||
| Fiscal 2028 | ||||
| Fiscal 2029 | ||||
| Thereafter | ||||
| Total | $ |
The Company’s amortization expense for intangible
assets were $
Goodwill
The following table summarizes the changes in the carrying amount of goodwill for the nine months ended April 30, 2025 (in thousands).
| Carrying Amounts | ||||
| Balance as of July 31, 2024 | $ | |||
| Impact of currency translation | ||||
| Balance as of April 30, 2025 | $ | |||
The total accumulated impairment loss of the Company’s
goodwill as of April 30, 2025 was $
10
Note 6—Accrued Expenses and Other Current Liabilities
Accrued expenses and other current liabilities consist of the following (in thousands):
| April 30, | July 31, | |||||||
| 2025 | 2024 | |||||||
| Accrued payroll and bonuses | $ | $ | ||||||
| Accrued vacation | ||||||||
| Accrued expenses | ||||||||
| Restructuring accrual and related charges (1) | ||||||||
| Due to artists | ||||||||
| Operating lease liability-current portion | ||||||||
| Accrued payroll taxes | ||||||||
| Derivative liability for foreign exchange contracts | ||||||||
| Accrued income taxes payable | ||||||||
| Due to related party - IDT | ||||||||
| Total accrued expenses and other current liabilities | $ | $ | ||||||
| 1) |
Note 7—Stock-Based Compensation
2016 Stock Incentive Plan
In November 2024, the Company’s
Board of Directors amended the Company’s 2016 Stock Option and Incentive Plan (as amended to date, the “2016 Incentive Plan”)
to increase the number of shares of the Company’s Class B common stock available for the grant of awards thereunder by an additional
The Company recognizes stock-based compensation for stock-based awards, including stock options, restricted stock and deferred stock units (“DSUs”) based on the estimated fair value of the awards and recognized over the relevant service period and/or market conditions. The Company estimates the fair value of stock options on the measurement date using the Black-Scholes option valuation model. The Company estimates the fair value of the restricted stock and DSU’s with service conditions only using the current market price of the stock. The Company estimates the fair value of the DSU’s with both service and market conditions using the Monte Carlo Simulation valuation model.
The Black-Scholes and Monte Carlo Simulation valuation
models incorporate assumptions as to stock price volatility, the expected life of options or awards, a risk-free interest rate and dividend
yield. The Company recognizes stock-based compensation expense related to options and shares of restricted stock on a straight-line basis
over the service period of the award, which is generally
Deferred Stock Units Equity Incentive Programs
In November, 2024, the Company adopted an equity
incentive program (under the 2016 Incentive Plan) in the form of grants of DSUs that, upon vesting, will entitle the grantees to receive
shares of the Company’s Class B common stock. The number of shares that will be issuable on each vesting date will vary between
The Company estimated that the fair value of the
DSUs on the date of grants was $
11
Stock Option Grants
The Company’s option
awards generally have a term of
In January 2025 and 2024,
the Compensation Committee approved grants of options to purchase
Stock-based Compensation Expense
In our accompanying unaudited condensed consolidated statements of operations and comprehensive income (loss), the Company recognized stock-based compensation expense for our employees and non-employees as follows (in thousands):
| Three Months Ended April 30, | Nine Months Ended April 30, | |||||||||||||||
| 2025 | 2024 | 2025 | 2024 | |||||||||||||
| Stock-based compensation expense | $ | $ | $ | $ | ||||||||||||
As of April 30, 2025, the Company’s unrecognized
stock-based compensation expense was $
Vesting and Cancellation of Restricted Stock and DSUs
In the nine months ended April 30, 2025 and 2024,
awards of restricted stock and DSUs with respect to
On September 7, 2024, DSUs award with both service
and market condition with respect to approximately
Note 8—Earnings Per Share
Basic earnings per share is computed by dividing net income attributable to all classes of common stockholders of the Company by the weighted average number of shares of all classes of common stock outstanding during the applicable period. Diluted earnings per share is computed in the same manner as basic earnings per share, except that the number of shares is increased to include restricted stock still subject to risk of forfeiture, issuances to be made on the vesting of unvested DSUs and the exercise of potentially dilutive stock options using the treasury stock method, unless the effect of such increase is anti-dilutive.
The rights of holders of Class A common stock and Class B common stock are identical except for certain voting and conversion rights and restrictions on transferability. As such, the Company is not required to break out earnings per share by class.
12
The weighted-average number of shares used in the calculation of basic and diluted earnings per share attributable to the Company’s common stockholders consists of the following (in thousands):
| Three Months Ended | Nine Months Ended | |||||||||||||||
| April 30, | April 30, | |||||||||||||||
| 2025 | 2024 | 2025 | 2024 | |||||||||||||
| Basic weighted-average number of shares | ||||||||||||||||
| Effect of dilutive securities: | ||||||||||||||||
| Stock options | ||||||||||||||||
| Non-vested restricted Class B common stock | ||||||||||||||||
| Deferred stock units | ||||||||||||||||
| Diluted weighted-average number of shares | ||||||||||||||||
The following shares were excluded from the dilutive earnings per share computations because their inclusion would have been anti-dilutive (in thousands):
| Three Months Ended | Nine Months Ended | |||||||||||||||
| April 30, | April 30, | |||||||||||||||
| 2025 | 2024 | 2025 | 2024 | |||||||||||||
| Stock options | ||||||||||||||||
| Non-vested restricted Class B common stock | ||||||||||||||||
| Deferred stock units | ||||||||||||||||
| Shares excluded from the calculation of diluted earnings per share | ||||||||||||||||
For the nine months ended April 30, 2025 and 2024, the diluted earnings per share equals basic earnings per share because the Company incurred a net loss during those periods and the impact of the assumed exercise of stock options and vesting of restricted stock and DSUs would have been anti-dilutive.
Note 9—Commitments and Contingencies
Legal Proceedings
The Company may from time to time be subject to other legal proceedings that arise in the ordinary course of business. Although there can be no assurance in this regard, the Company does not expect any of those legal proceedings to have a material adverse effect on the Company’s results of operations, cash flows or financial condition.
Note 10—Term Loan and Revolving Credit Facility
On October 28, 2022, the Company entered into an
Amended and Restated Loan and Security Agreement (“Amended Loan Agreement”) with WAB. Pursuant to the Amended Loan Agreement,
WAB agreed to provide the Company with a new term loan facility in the maximum principal amount of $
Pursuant to the Amended Loan Agreement, $
13
On November 15, 2023, the Company elected to prepay
the entire principal amount of $
On October 28, 2024, the Company entered into an
Amended and Restated Loan and Security Agreement Modification Agreement with WAB. Pursuant to the modification agreement, WAB agreed to
renew the $
The Amended Loan Agreement includes customary negative covenants, subject to exceptions, which limit transfers, capital expenditures, indebtedness, certain liens, investments, acquisitions, dispositions of assets, restricted payments and the business activities of the Company, as well as customary representations and warranties, affirmative covenants and events of default, including cross defaults and a change of control default.
As of November 16, 2016, the Company entered into
a Foreign Exchange Agreement with WAB to allow the Company to enter into foreign exchange contracts not to exceed $
Note 11—Segment and Geographic Information
Segment Information
The Company determines its operating segments based on how its chief operating decision maker (“CODM”) manages the business, allocates resources, makes operating decisions and evaluates operating performance. The Company’s CODM was its Chief Executive Officer as of April 30, 2025.
There are
The CODM evaluates the performance of each operating segment using segment income (loss) from operations. The Company defines segment income (loss) from operations as revenue less costs and expenses. Expenses include indirect costs that are allocated to operating segments based on a reasonable allocation methodology, which are generally related to sales and marketing activities and general and administrative overhead. Revenue and expenses exclude transactions between the Company’s operating segments.
The CODM uses segment income (loss) from operations to allocate resources during the annual budgeting and forecasting process. The CODM considers segment income (loss) from operations when making decisions on operating and capital resource allocation. Additionally, the CODM uses segment income (loss) from operations to evaluate operating strategy and assess segment performance by comparing the results of each segment.
14
The following table provides information about the Company’s two reportable segments (in thousands):
| Three Months Ended April 30, | Nine Months Ended April 30, | |||||||||||||||
| 2025 | 2024 | 2025 | 2024 | |||||||||||||
| Zedge Marketplace: | ||||||||||||||||
| Revenues | $ | $ | $ | $ | ||||||||||||
| Less: | ||||||||||||||||
| Personnel related expenses | ||||||||||||||||
| Users acquisition costs | ||||||||||||||||
| Data center and SaaS costs | ||||||||||||||||
| Restructuring charges | ||||||||||||||||
| Other expenses 1 | ||||||||||||||||
| Zedge Marketplace segment income from operations | ||||||||||||||||
| GuruShots: | ||||||||||||||||
| Revenues | $ | $ | $ | $ | ||||||||||||
| Less: | ||||||||||||||||
| Personnel related expenses | ||||||||||||||||
| Users acquisition costs | ||||||||||||||||
| Platform fees | ||||||||||||||||
| Data center and SaaS costs | ||||||||||||||||
| Acquisition and restructuring related charges | ||||||||||||||||
| Other expenses 2 | ||||||||||||||||
| GuruShots segment loss from operations | ( | ) | ( | ) | ( | ) | ( | ) | ||||||||
| Total segment income (loss) from operations | $ | $ | ( | ) | $ | ( | ) | $ | ( | ) | ||||||
| 1. |
| 2. |
The CODM does not evaluate operating segments using asset information and, accordingly, the Company does not report asset information by segment.
Geographic Information
Net long-lived assets and total assets held outside of the United States, which are located primarily in Israel, Lithuania and Norway, were as follows (in thousands):
| United States | Foreign | Total | ||||||||||
| Long-lived assets, net: | ||||||||||||
| April 30, 2025 | $ | $ | $ | |||||||||
| July 31, 2024 | $ | $ | $ | |||||||||
| Total assets: | ||||||||||||
| April 30, 2025 | $ | $ | $ | |||||||||
| July 31, 2024 | $ | $ | $ | |||||||||
15
Note 12— Operating Leases
The Company has operating leases primarily for
office space. Operating lease right-of-use (“ROU”) assets recorded and included in other assets were $
On August 7, 2024, the Company renewed its lease for the office space in Tel Aviv, Israel for a two-year term. Future minimum lease payments related to this lease renewal are as follows (in thousands):
| Years ending July 31, | Operating Leases | |||
| 2025 | $ | |||
| 2026 | ||||
| 2027 | ||||
| Total future minimum lease payments | ||||
| Less imputed interest | ||||
| Total | $ | |||
The Company reviews the impairment of ROU assets consistent with the approach applied for the Company’s other long-lived assets. The Company reviews the recoverability of long-lived assets when events or changes in circumstances occur that indicate that the carrying value of the asset may not be recoverable. The assessment of possible impairment is based on the Company’s ability to recover the carrying value of the asset from the expected undiscounted future pre-tax cash flows of the related operations.
In connection with the restructuring we implemented in January 2025 (See Note 14 Restructuring, Impairments, and Related Charges for more details), we are evaluating the potential impairment of the right-of-use assets associated with our leased office space in Norway.
There were no other material changes in the Company’s operating and finance leases in the nine months ended April 30, 2025, as compared to the disclosure regarding such leases in the 2024 Form 10-K.
Note 13—Income Taxes
The Company’s income taxes expense (benefit) for interim periods has generally been determined using an estimate of its annual effective tax rate applied to year-to-date income and records the discrete tax items in the period to which they relate. In each quarter, the Company updates the estimated annual effective tax rate and makes a year-to-date adjustment to the tax provision as necessary.
The Company’s estimated annual effective tax rate for the fiscal year ending July 31, 2025 differs from the U.S. federal statutory tax rate due to certain items primarily related to stock-based compensation expense, jurisdictional mix of earnings, foreign derived intangible income deduction, global intangible low-taxed income and the change in basis differences associated with tax deductible intangible assets and goodwill.
As of April 30, 2025, the Company had $
The Company is subject to taxation in the United States and certain foreign jurisdictions. Earnings from non-U.S. activities are subject to local country income tax. The material jurisdictions where the Company is subject to potential examination by tax authorities include the United States, Norway, Lithuania and Israel.
16
Note 14—Restructuring, Impairments, and Related Charges
In January 2025, we implemented a corporate restructuring aimed to reduce headcount at GuruShots and other operating expenses, and ultimately resulting in the closure of our Norway operations. This restructuring allows us to consolidate our workforce in Lithuania and Israel, streamlining operations, driving efficiency and reducing expenses beyond compensation, and is designed to position us for sustainable growth and support our strategic objectives.
In connection with this initiative, the Company
instituted moves expected to result in the reduction of its total global headcount by approximately
The Company capitalizes certain costs related to
software to be sold, leased, or marketed in accordance with ASC 985-20, Costs of Software to Be Sold, Leased, or Marketed related
to GuruShots. The Company evaluates these long-lived assets for impairment whenever circumstances arise that indicate the carrying amount
of an asset may not be recoverable. The Company’s strategic reassessment of GuruShots’ operations in connection with the restructuring
initiative resulted in a $
The following table summarizes total restructuring, impairments, and related charges for the Company’s two reportable segments (in thousands):
| Three Months Ended April 30, | Nine Months Ended April 30, | |||||||||||||||
| 2025 | 2024 | 2025 | 2024 | |||||||||||||
| Zedge Marketplace | $ | $ | $ | $ | ||||||||||||
| GuruShots | ||||||||||||||||
| Total restructuring, impairments, and related charges | $ | $ | $ | $ | ||||||||||||
The following table provides information about restructuring, impairments, and related charges for the Company’s two reportable segments (in thousands):
| Restructuring, Impairment, and Related Charges | ||||||||||||
| Termination Benefits (1) | Impairments and Assets Disposal (2) | Total | ||||||||||
| Zedge Marketplace | $ | $ | $ | |||||||||
| GuruShots | ||||||||||||
| Three Months Ended April 30, 2025 | $ | $ | $ | |||||||||
| Zedge Marketplace | $ | $ | $ | |||||||||
| GuruShots | ||||||||||||
| Nine Months Ended April 30, 2025 | $ | $ | $ | |||||||||
| 1) |
| 2) |
The following table shows a roll forward of restructuring reserves,
primarily consists of employee termination benefits, that will result in cash spending.
| Balance at | Change in | Cash | Balance at | |||||||||||||||||
| Restructuring and Related Charges by Segment | 7/31/24 | reserves (1) | payments | Other (2) | 4/30/25(3) | |||||||||||||||
| Zedge Marketplace | $ | $ | $ | ( | ) | $ | $ | |||||||||||||
| GuruShots | ( | ) | ||||||||||||||||||
| Total | $ | $ | $ | ( | ) | $ | $ | |||||||||||||
| 1) |
| 2) |
| 3) |
17
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
The following information should be read in conjunction with the accompanying unaudited condensed consolidated financial statements and the associated notes thereto of this Quarterly Report, and the audited consolidated financial statements and the notes thereto and our Management’s Discussion and Analysis of Financial Condition and Results of Operations contained in our Annual Report on Form 10-K for the fiscal year ended July 31, 2024 (the “2024 Form 10-K”), as filed with the U.S. Securities and Exchange Commission (the “SEC”) on October 29, 2024.
As used below, unless the context otherwise requires, the terms “the Company,” “Zedge,” “we,” “us,” and “our” refer to Zedge, Inc., a Delaware corporation and its subsidiaries, GuruShots Ltd., Zedge Europe AS and Zedge Lithuania UAB, collectively.
Forward-Looking Statements
This Quarterly Report on Form 10-Q contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including statements that contain the words “believes,” “anticipates,” “expects,” “plans,” “intends,” and similar words and phrases. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from future results. Factors that may cause such differences include, but are not limited to: (1) economic, geopolitical and market conditions can adversely affect our business, results of operations and financial condition, including our revenue growth and profitability, which in turn could adversely affect our stock price; (2) delay or failure to realize the expected synergies and benefits of the GuruShots acquisition; (3) Russia’s invasion of Ukraine, and the international community’s response; and (4) recent attack by Hamas and other terrorist organizations from the Gaza Strip and Lebanon and Israel’s war against them. For further information regarding risks and uncertainties associated with our business, please refer to Item 1A to Part I “Risk Factors” in the 2024 Form 10-K. The forward-looking statements are made as of the date of this report and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Investors should consult all of the information set forth in this report and the other information set forth from time to time in our reports filed with the SEC pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934, including the 2024 Form 10-K.
Trends and Uncertainties
Current Economic Conditions
The majority of our users and employees are located outside of the United States exposing us to a range of economic factors and regulations including foreign exchange fluctuations. There is uncertainty surrounding macroeconomic factors in the U.S. and globally. We believe these macroeconomic conditions coupled with the global political climate and unrest, including the ongoing wars between Ukraine and Russia and Israel and Hamas, may negatively impact our performance.
The Israel-Hamas and Israel-Hezbollah Conflicts
Given our operations in Israel, the impact of economic, political, geopolitical, and military conditions in the region directly affects us, including conflicts involving missile strikes, infiltrations, and terrorism. Notably, on October 7, 2023, Hamas launched attacks in southern Israel, resulting in casualties and military engagement. In addition, Hezbollah, another terrorist organization based in Lebanon has been indiscriminately shelling Israel since October 8, 2023, the Houthi rebels based in Yemen have also launched ballistic missiles and kamikaze drones at Israel and the Islamic Republic of Iran has on two occasions attacked Israel with a barrage of ballistic missiles. Although a temporary ceasefire is in place, it is unclear if it is sustainable. The extent and duration of this conflict remains uncertain. Israel’s response to Hamas’ unprecedented attack led to the mobilization of IDF reservists, affecting our workforce. Prior to this, changes in Israel’s judicial system had already raised concerns about the business environment, compounded by recent events, potentially impacting foreign investment, currency fluctuations, credit ratings, interest rates, and security markets. Furthermore, regional political unrest and threats from extremist groups, notably Iran, pose additional risks. Management and our Board of Directors are closely monitoring the situation in Israel to address potential business disruptions and implications.
18
Overview
Zedge builds digital marketplaces and friendly competitive games around content that people use to express themselves. Our leading products include Zedge Ringtones and Wallpapers, which we refer to as our “Zedge App,” a freemium digital content marketplace offering mobile phone wallpapers, video wallpapers, ringtones, and notification sounds as well as pAInt, a generative AI wallpaper maker, GuruShots, a skill-based photo challenge game, and Emojipedia, the #1 trusted source for ‘all things emoji’. Our vision is to enable and connect creators who enjoy friendly competitions with a community of prospective consumers in order to drive commerce.
We are part of the ‘Creator Economy,’ which Goldman Sachs estimates is worth $250 billion globally.1 According to Linktree, over 200 million individuals identify as creators, people who use their influence, skill, and creativity to amass an audience and monetize it.2 Furthermore, Influencer Marketing Hub reports that out of 2,000 surveyed creators, 44.9% identify as full-time creators,3 and Exploding Topics reports that 10% of influencers earn more than $100,000 per year.4 We view the Creator Economy as an opportunity for Zedge to expand our business, especially as we execute by connecting our gamers with our marketplace.
Our Zedge app (which is named “Zedge Wallpapers” in the App Store) offers a wide array of mobile personalization content including wallpapers, video wallpapers, ringtones, and notification sounds, and is available both in Google Play and the App Store. As of April 30, 2025, our Zedge App had been installed nearly 707 million times since inception and, over the past eight fiscal quarters, has had between 22.1 million and 30.1 million monthly active users (“MAU”), ending with 22.1 million MAU as of April 30, 2025. MAU is a key performance indicator (“KPI”) for our Zedge app that captures the number of unique users that used our Zedge App during the final 30 days of the relevant period. Our platform allows creators to upload content to our marketplace and avail it to our users either for free or, via ‘Zedge Premium,’ the section of our marketplace where we offer premium content for purchase. In turn, our users utilize the content to personalize their phones and express their individuality.
In fiscal 2023, we introduced pAInt, a generative AI wallpaper maker in the Zedge App. A generative AI wallpaper maker is an implementation of artificial intelligence software that can create images from text descriptions. To interface with a generative AI image maker, a user enters a text description of the image they want to create, and the software generates an image based on that description. In addition, we upgraded Zedge+, our paid subscription offering by bundling together an ad-free experience with value adds making the offering more compelling.
We often refer to our freemium ringtones and wallpapers, our subscription offering, the functionality for creators to market their products and ancillary offering and features both in our Zedge App and website, as our Zedge Marketplace.
The Zedge Marketplace’s monetization stack consists of advertising revenue generated when users view advertisements when using the Zedge App (and the related functionality under the zedge.net website), the in-app sale of Zedge Credits, our virtual currency, that is used to purchase Zedge Premium content, and a paid-subscription offering that provides an ad-free experience to users that purchase a monthly, annual or lifetime subscription. In April 2023, we introduced a subscription tier in the iOS version of the app. As of April 30, 2025, we had approximately 896,000 active subscribers.
In April 2022, we acquired GuruShots Ltd, a recognized category leader focused on gamifying the photography vertical. GuruShots offers a platform spanning iOS, Android, and the web that provides a fun, educational and structured way for amateur photographers to compete in a wide variety of contests showcasing their photos while gaining recognition with votes, badges, and awards. We estimate that the total addressable market of amateur photographers using their smartphones to take and publicly share artistic photos is 30-40 million people per month and that the market is still in its infancy. Every month, GuruShots stages more than 300 competitions that result in players uploading in excess of 550,000 photographs and casting close to 3.0 billion “perceived votes,” which are calculated by multiplying the number of votes that each player casts by a weighting factor based on various factors related to that user.
GuruShots utilizes a ‘Free-to-Play’ business model and generates revenue through in-app purchases of virtual currency. Players can use this currency to unlock competitions or gain an edge by purchasing resources and participating in additional gameplay. Over the past nine years, the monthly average paying player spend has increased in excess of 6.2% annually to more than $40.9 per player.
| 1 | https://www.latimes.com/business/story/2024-01-08/creator-influencer-economy-2024-predictions-social-media-stars |
| 2 | https://linktr.ee/creator-report |
| 3 | https://influencermarketinghub.com/creator-earnings-benchmark-report |
| 4 | https://explodingtopics.com/blog/creator-economy-stats# |
19
In fiscal 2024, we revamped GuruShots’ customer onboarding experience by guiding new players through simplified photo competitions of limited size and duration. The upgrade was designed to enhance the gaming experience for new players by increasing their potential for winning and providing immediate gratification. The new onboarding has shown improvements in engagement, retention, and revenue from new users. In addition, we migrated to a coin-based economy with multiple currencies in order to enable more players to earn and spend their currency on in-game resources.
Since the acquisition, GuruShots has faced challenges in growth and profitability and its revenue has declined. As such the Company is cutting costs as part of the restructuring implemented in January 2025 and materially scaling back on paid user acquisition, or PUA, in order to approach breakeven. In parallel, we are developing a plan, that we refer to as GuruShots 2.0, to revamp GuruShots’ offering in order to put it on a growth trajectory and unlock the potential value in this asset. Our strategy focuses on attracting new users and converting them into recurring, paying players. To date, we introduced a fun and comprehensive onboarding experience to draw new users into the gameplay with ease and migrated to a coin-based in-game economy to enable more possibilities to reward and monetize players. We also launched Missions, a set of tasks that players need to complete in exchange for earning rewards, and Duels, a fast-paced, real-time player-versus-player game mechanic that adds an exciting competitive layer to GuruShots.
Historically, we marketed GuruShots to prospective players, primarily via PUA channels. We utilize a host of creative formats including static and video ads in order to promote the game. As a part of the restructuring plan mentioned above, we have materially reduced PUA for GuruShots and do not expect to ramp up until we finalize the GuruShots 2.0 plan.
Beyond our commitment to growing both the Zedge App and GuruShots on a standalone basis, we believe that there are untapped opportunities that we can capitalize on to unlock additional value. Specifically, we plan to enable GuruShots players the ability to sell their content both in the Zedge Marketplace and elsewhere. In addition, we are benefitting from the experience that the GuruShots team possesses in gamifying the Zedge App. Longer term, we believe that there are complementary content verticals that lend themselves to gamification.
We own and operate Emojipedia, the world’s leading authority dedicated to providing up-to-date and well-researched emoji definitions, information, and news, as well as World Emoji Day and the annual World Emoji Awards. In April 2025, Emojipedia received approximately 46.3 million monthly page views and has approximately 10.9 million monthly active users as of April 30, 2025 of which approximately 49.7% are located in well-developed markets. It is the top resource for all things emoji, offering insights into data and cultural trends. As a member of the Unicode Consortium, the standards body responsible for approving new emojis, Emojipedia works alongside major emoji creators including Apple, Google, Meta, and X, formerly known as Twitter.
We believe that Emojipedia provides growth potential to the Zedge App, and it was immediately accretive to earnings post acquisition in August 2021. In the past year, we have made many changes to Emojipedia including overhauling its backend, redesigning the Emojipedia website, and introducing new entertainment-focused features to the site. We will continue to enhance this offering and are exploring additional new features which use artificial intelligence, some of which will be released before the end of the calendar year.
Critical Accounting Policies
Our unaudited condensed consolidated financial statements and accompanying notes are prepared in accordance with accounting principles generally accepted in the United States of America, or U.S. GAAP. Our significant accounting policies are described in Note 1 to the consolidated financial statements included in the 2024 Form 10-K. The preparation of financial statements requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses as well as the disclosure of contingent assets and liabilities. Critical accounting policies are those that require application of management’s most subjective or complex judgments, often as a result of matters that are inherently uncertain and may change in subsequent periods. Our critical accounting policies include those related to revenue recognition, intangible assets, goodwill, capitalized software and technology development costs, stock-based compensation and income taxes. Management bases its estimates and judgments on historical experience and other factors that are believed to be reasonable under the circumstances. Actual results may differ from these estimates under different assumptions or conditions. For additional discussion of our critical accounting policies, see our Management’s Discussion and Analysis of Financial Condition and Results of Operations in the 2024 Form 10-K.
20
Recently Issued Accounting Pronouncements
Please see Note 1 to the unaudited condensed consolidated financial statements included in Item 1 to Part I of this Quarterly Report on Form 10-Q.
Key Performance Indicators (KPIs)
Zedge App-MAU and ARPMAU
The presentation of our results of operations related to our Zedge App includes disclosure of two key performance indicators – Monthly Active Users (MAU) and Average Revenue Per Monthly Active User (ARPMAU). MAU is a key performance indicator that we define as the number of unique users that used our Zedge App during the previous 30-day period, which is important to understanding the size of our active user base which is a main driver of our revenue. Changes and trends in MAU are useful for measuring the general health of our business, gauging both present and potential users/customers’ experience, assessing the efficacy of product improvements and marketing campaigns and overall user engagement.
ARPMAU is defined as (i) the total revenue derived from Zedge App in a monthly period, divided by (ii) MAU in that same period. ARPMAU for a particular time period longer than one month is the average ARPMAU for each month during that period. ARPMAU is valuable because it provides insight into how well we monetize our users and, changes and trends in ARPMAU are indications of how effective our monetization investments are.
MAU decreased 20.2% in the three months ended April 30, 2025 when compared to the same period a year ago. As of April 30, 2025, users in emerging markets represented about 76.5% of our MAU, as compared to 78.3% from the same period a year ago.
ARPMAU for the three months ended April 30, 2025 increased 32.7% when compared to the same period a year ago, primarily due to the increase in price per advertising impression from the same period a year ago, which was driven by increased competition for our ad inventory as well as strong year-over-year subscription revenue growth. Subscription revenue and subscription billings for the three months ended April 30, 2025 increased 13.4% and 22.9%, respectively, when compared to the same period a year ago, as discussed below.
The following tables present the MAU – Zedge App and ARPMAU – Zedge App for the three months ended April 30, 2025 as compared to the same period in the prior year:
| Three Months Ended April 30, | ||||||||||||
| (in millions, except ARPMAU - Zedge App) | 2025 | 2024 | % Change | |||||||||
| MAU- Zedge App | 22.1 | 27.7 | -20.2 | % | ||||||||
| Developed Markets MAU - Zedge App | 5.2 | 6.0 | -13.3 | % | ||||||||
| Emerging Markets MAU - Zedge App | 16.9 | 21.7 | -22.1 | % | ||||||||
| Emerging Markets MAU - Zedge App/Total MAU - Zedge App | 76.5 | % | 78.3 | % | -2.4 | % | ||||||
| ARPMAU - Zedge App | $ | 0.0985 | $ | 0.0742 | 32.7 | % | ||||||
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The following charts present the MAU – Zedge App and ARPMAU – Zedge App for the consecutive eight fiscal quarters ended April 30, 2025:
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GuruShots-MAPs and ARPMAP
The presentation of our results of operations related to our GuruShots segment includes disclosure of two key performance indicators as discussed below:
Monthly Active Payers (“MAPs”). We define a MAP as a unique active user on the GuruShots app or GuruShots.com in a month who completed at least one in-app purchase (“IAP”) during that time period. MAPs for a time period longer than one month are the average MAPs for each month during that period. We estimate the number of MAPs by aggregating certain data from third-party attribution platforms. MAP is a key performance indicator because it shows the size of GuruShots’ active paying user base which is a main driver of GuruShots’ revenue. Changes and trends in MAP are useful for measuring the general health of GuruShots’ business, gauging both present and potential users/customers’ experience, assessing the efficacy of product improvements and marketing campaigns and overall user engagement.
Average Revenue Per Monthly Active Payer (“ARPMAP”). We define ARPMAP as (i) the total revenue from IAPs derived from GuruShots and GuruShots.com in a monthly period, divided by (ii) MAPs in that same period. ARPMAP for a particular time period longer than one month is the average ARPMAP for each month during that period. ARPMAP shows how efficiently we are monetizing each MAP.
MAP decreased 33.8% in the three months ended April 30, 2025 when compared to the same period a year ago, primarily attributable to Apple’s App Tracking Transparence (“ATT”) framework which impedes our ability to invest in paid user acquisition (“PUA”) campaigns profitably in terms of return on ad spend or (“ROAS”). As such, we continued to scale back our PUA spend for GuruShots while testing new campaigns and creatives in order to unearth attractive ROAS scaling opportunities. As part of the restructuring implemented in January 2025, we expect to materially decrease PUA at least through the end of fiscal 2025.
ARPMAP decreased 17.1% to $44.1 in the three months ended April 30, 2025 from $53.2 in the same period a year ago. The following table shows our MAP and ARPMAP for the three months ended April 30, 2025 and 2024:
| Three Months Ended April 30, | ||||||||||||
| 2025 | 2024 | % Change | ||||||||||
| Monthly Active Payers | 3,578 | 5,408 | -33.8 | % | ||||||||
| Average Revenue per Monthly Active Payer | $ | 44.1 | $ | 53.2 | -17.1 | % | ||||||
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The following charts present the MAP and ARPMAP – GuruShots for the consecutive eight quarters ended April 30, 2025:
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Our KPIs related to GuruShots are not based on any standardized industry methodology and are not necessarily calculated in the same manner that other companies or third parties may use to calculate these or similarly titled measures. The numbers that we use to calculate MAP and ARPMAP are derived from data that we generate internally. While these numbers are based on what we believe to be reasonable judgments and estimates for the applicable period of measurement, there are inherent challenges in measuring usage and engagement. We regularly review and may adjust our processes for calculating our internal metrics to improve their accuracy.
Results of Operations
The following table summarizes our historical condensed consolidated statements of operations data:
| Three Months Ended April 30, | Nine months Ended April 30, | |||||||||||||||||||||||
| 2025 | 2024 | % Change | 2025 | 2024 | % Change | |||||||||||||||||||
| (in thousands, except percentages) | ||||||||||||||||||||||||
| Revenues | $ | 7,757 | $ | 7,658 | 1.3 | % | $ | 21,930 | $ | 22,510 | -2.6 | % | ||||||||||||
| Direct cost of revenues | 452 | 455 | -0.7 | % | 1,360 | 1,399 | -2.8 | % | ||||||||||||||||
| Selling, general and administrative | 6,343 | 6,752 | -6.1 | % | 20,278 | 18,773 | 8.0 | % | ||||||||||||||||
| Depreciation and amortization | 225 | 583 | -61.4 | % | 924 | 2,120 | -56.4 | % | ||||||||||||||||
| Impairment of intangible assets | - | - | nm | - | 11,958 | nm | ||||||||||||||||||
| Restructuring charges | 577 | - | nm | 1,058 | - | nm | ||||||||||||||||||
| Impairment of capitalized software and technology development costs | - | - | nm | 827 | - | nm | ||||||||||||||||||
| Income (loss) from operations | 160 | (132 | ) | -221.2 | % | (2,517 | ) | (11,740 | ) | -78.6 | % | |||||||||||||
| Interest and other income, net | 154 | 188 | -18.1 | % | 507 | 434 | 16.8 | % | ||||||||||||||||
| Net loss resulting from foreign exchange transactions | (41 | ) | (80 | -48.8 | % | (141 | ) | (223 | ) | -36.8 | % | |||||||||||||
| Income taxes expense (benefit) | 88 | (137 | ) | nm | (318 | ) | (2,397 | ) | -86.7 | % | ||||||||||||||
| Net income (loss) | $ | 185 | $ | 113 | 63.7 | % | $ | (1,833 | ) | $ | (9,132 | ) | -79.9 | % | ||||||||||
nm-not meaningful
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Comparison of Our Results of Operations for the Three and Nine months Ended April 30, 2025 and 2024
Revenues
The following table sets forth the composition of our revenues for the three and nine months ended April 30, 2025 and 2024 (in thousands):
| Three Months Ended April 30, | % | Nine Months Ended April 30, | % | |||||||||||||||||||||
| 2025 | 2024 | Changes | 2025 | 2024 | Changes | |||||||||||||||||||
| Zedge Marketplace | ||||||||||||||||||||||||
| Advertising revenue | $ | 5,579 | $ | 5,461 | 2.2 | % | $ | 15,151 | $ | 15,882 | -4.6 | % | ||||||||||||
| Paid subscription revenue | 1,272 | 1,122 | 13.4 | % | 3,687 | 3,186 | 15.7 | % | ||||||||||||||||
| Other revenues | 431 | 206 | 109.2 | % | 1,357 | 710 | 91.1 | % | ||||||||||||||||
| Total Zedge Marketplace revenue | 7,282 | 6,789 | 7.3 | % | 20,195 | 19,778 | 2.1 | % | ||||||||||||||||
| GuruShots | ||||||||||||||||||||||||
| Digital goods and services | 475 | 869 | -45.3 | % | 1,735 | 2,732 | -36.5 | % | ||||||||||||||||
| Total revenue | $ | 7,757 | $ | 7,658 | 1.3 | % | $ | 21,930 | $ | 22,510 | -2.6 | % | ||||||||||||
The following table summarizes our subscription revenue for the three and nine months ended April 30, 2025 and 2024:
| Three Months Ended April 30, | % | Nine Months Ended April 30, | % | |||||||||||||||||||||
| 2025 | 2024 | Change | 2025 | 2024 | Change | |||||||||||||||||||
| (in thousands, except revenue per subscriber and percentages) | ||||||||||||||||||||||||
| Subscription Revenue | $ | 1,272 | $ | 1,122 | 13.4 | % | $ | 3,687 | $ | 3,186 | 15.7 | % | ||||||||||||
| Active subscriptions net increase | 105 | 6 | nm | 227 | 7 | nm | ||||||||||||||||||
| Active subscriptions at end of period | 896 | 654 | 37.0 | % | 896 | 654 | 37.0 | % | ||||||||||||||||
| Average active subscriptions during the period | 842 | 652 | 29.2 | % | 738 | 651 | 13.4 | % | ||||||||||||||||
| Average monthly revenue per active subscription | $ | 0.50 | $ | 0.57 | -12.3 | % | $ | 0.56 | $ | 0.54 | 3.7 | % | ||||||||||||
nm-not meaningful
The following table presents a reconciliation of subscription billings to the most directly comparable GAAP financial measures, for each of the periods indicated. We calculate subscription billings by adding the change in subscription deferred revenue between the start and end of the period to subscription revenue recognized in the same period. Subscription billings is a performance measure that we believe provides useful information to our management and investors as it allows us to better track the growth of the subscription-based portion of our business, which is a critical part of our business plan.
| Three Months Ended April 30, | % | Nine Months Ended April 30, | % | |||||||||||||||||||||
| 2025 | 2024 | Change | 2025 | 2024 | Change | |||||||||||||||||||
| (in thousands, except percentages) | ||||||||||||||||||||||||
| Subscription Revenue | $ | 1,272 | $ | 1,122 | $ | 3,687 | $ | 3,186 | ||||||||||||||||
| Changes in subscription deferred revenue | 566 | 373 | 1,798 | 925 | ||||||||||||||||||||
| Subscription Billings (Non-GAAP) | $ | 1,838 | $ | 1,495 | 22.9 | % | $ | 5,485 | $ | 4,111 | 33.4 | % | ||||||||||||
The following table summarizes Zedge Premium gross and net revenue for the three and nine months ended April 30, 2025 and 2024:
| Three Months Ended April 30, | % | Nine Months Ended April 30, | % | |||||||||||||||||||||
| 2025 | 2024 | Changes | 2025 | 2024 | Changes | |||||||||||||||||||
| (in thousands, except percentages) | ||||||||||||||||||||||||
| Zedge Premium-gross revenue (“GTV”) | $ | 615 | $ | 592 | 3.9 | % | $ | 1,975 | $ | 1,551 | 27.3 | % | ||||||||||||
| Zedge Premium-net revenue | 430 | $ | 202 | 112.9 | % | $ | 1,354 | $ | 683 | 98.2 | % | |||||||||||||
| Gross margin | 70 | % | 34 | % | 69 | % | 44 | % | ||||||||||||||||
Three Months Ended April 30, 2025 Compared to Three Months Ended April 30, 2024
For the three months ended April 30, 2025, our advertising revenue increased 2.2% compared to the same period in the prior year primarily due to the increase in price per advertising impression paid by the advertisers on our platform when compared to the same period a year ago, which was driven by increased competition for our ad inventory.
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For the three months ended April 30, 2025, our subscription revenue increased 13.4%, and our subscription billings increased 22.9% compared to the same period in the prior year primarily due to the introduction of our iOS subscription offering in April 2023 and the lifetime subscription product for Android users we rolled out in August 2023.
For the three months ended April 30, 2025, our other revenue increased 109.2% compared to the same period in the prior year primarily due to the increase in Zedge Premium net revenue. For the three months ended April 30, 2025, Zedge Premium net revenue increased 112.9% compared to the same period in the prior year primarily attributable to additional revenue from certain AI generative features we rolled out in our Zedge App in fiscal 2024 and the effect of the write-down of advanced royalties paid to certain content creators or owners in the prior period.
For the three months ended April 30, 2025, digital goods and services revenue declined 45.3% compared to the same period in the prior year primarily due to the 33.8% decrease in GuruShots’ MAP coupled with 17.1% decrease in ARPMAP for the corresponding periods.
Nine months Ended April 30, 2025 Compared to Nine months Ended April 30, 2024
For the nine months ended April 30, 2025, our advertising revenue decreased 4.6% compared to the same period in the prior year primarily due to lower ad inventory resulting mainly from the decline in MAU partially offset by an increase in price per advertising impression paid by the advertisers on our platform when compared to the same periods a year ago, which was driven by increased competition for our ad inventory.
For the nine months ended April 30, 2025, our subscription revenue increased 15.7%, and our subscription billings increased 33.4% compared to the same period in the prior year primarily due to the introduction of our iOS subscription offering in April 2023 and the lifetime subscription product for Android users we rolled out in August 2023.
For the nine months ended April 30, 2025, our other revenue increased 91.1% compared to the same period in the prior year primarily due to the increase in Zedge Premium net revenue. For the nine months ended April 30, 2025, Zedge Premium net revenue increased 98.2% compared to the same period in the prior year primarily attributable to additional revenue from certain AI generative features we rolled out in our Zedge App in fiscal 2024.
For the nine months ended April 30, 2025, digital goods and services revenue declined 36.5% compared to the same period in the prior year primarily due to the decreases in both MAP and ARPMAP.
Direct cost of revenues. Direct cost of revenues consists primarily of content hosting and content delivery costs.
| Three Months Ended April 30, | Nine Months Ended April 30, | |||||||||||||||||||||||
| 2025 | 2024 | % Change | 2025 | 2024 | % Change | |||||||||||||||||||
| (in thousands, except percentages) | ||||||||||||||||||||||||
| Direct cost of revenues | $ | 452 | $ | 455 | -0.7 | % | $ | 1,360 | $ | 1,399 | -2.8 | % | ||||||||||||
| As a percentage of revenues | 5.8 | % | 5.9 | % | 6.2 | % | 6.2 | % | ||||||||||||||||
Direct cost of revenues decreased 0.7% in the three months ended April 30, 2025 compared to the same period in the prior year primarily due to continued optimization of our backend infrastructure. As a percentage of revenue, direct cost of revenues in the three months ended April 30, 2025 decreased to 5.8% from 5.9% for the same period in the prior year.
Direct cost of revenues decreased 2.8% in the nine months ended April 30, 2025 compared to the same period in the prior year primarily due to continued optimization of our backend infrastructure. As a percentage of revenue, direct cost of revenues in the nine months ended April 30, 2025 was flat at 6.2% when compared to the same period in the prior year primarily due to the cost savings offset by lower revenue in the current year period.
Selling, general and administrative expense. Selling, general and administrative expense (“SG&A”) consists mainly of payroll and benefits, stock-based compensation expense (as discussed below), PUA expenses, third-party payment processing fee relate to in-app purchases, marketing, consulting, professional fees, software licensing (“SaaS”), recruiting fees, facilities and public company related expenses.
| Three Months Ended April 30, | Nine Months Ended April 30, | |||||||||||||||||||||||
| 2025 | 2024 | % Change | 2025 | 2024 | % Change | |||||||||||||||||||
| (in thousands, except percentages) | ||||||||||||||||||||||||
| Selling, general and administrative | $ | 6,343 | $ | 6,752 | -6.1 | % | $ | 20,278 | $ | 18,773 | 8.0 | % | ||||||||||||
| As a percentage of revenues | 81.8 | % | 88.2 | % | 92.5 | % | 83.4 | % | ||||||||||||||||
SG&A expense decreased 6.1% in the three months ended April 30, 2025 compared to the same period in the prior year primarily due to lower compensation expenses resulting primarily from the corporate restructuring implemented in January 2025. As a percentage of revenue, SG&A expense in the three months ended April 30, 2025 was 81.8% compared to 88.2% for the same period in the prior year.
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SG&A expense increased 8.0% in the nine months ended April 30, 2025 compared to the same period in the prior year primarily due to higher PUA, higher net compensation expenses (resulting primarily from lower capitalized software and technology development costs in the current year period) and higher platform fee paid to Google and Apple offset by lower discretionary spends and lower stock-based compensation expense. In the nine months ended April 30, 2025, we ramped up PUA for our Zedge App significantly but scaled back PUA spend for GuruShots as compared to the same period in the prior year. We expect to continue our investment in PUA for our Zedge App in the near term provided that the ROAS remains compelling while materially cutting back on PUA for GuruShots, at least through the end of the fiscal year. As a percentage of revenue, SG&A expense in the nine months ended April 30, 2025 was 92.5% compared to 83.4% for the same period in the prior year.
Global headcount as of April 30, 2025 totaled 96 (including 15 at GuruShots) compared to 100 (including 29 at GuruShots) as of April 30, 2024 with the majority of those employees based in Lithuania and Israel. In January 2025, we implemented a corporate restructuring and reduced our global headcount by approximately 22% which will reduce our headcount to about 80 at the end of our fiscal 2025. Details are more fully described in Note 14 Restructuring and Other Related Charges to the unaudited condensed consolidated financial statements included in Item 1 to Part I of this Quarterly Report on Form 10-Q.
The following table summarizes stock-based compensation expense included in SG&A expense for the three and nine months ended April 30, 2025 and 2024:
| Three Months Ended April 30, | Nine Months Ended April 30, | |||||||||||||||||||||||
| 2025 | 2024 | % Change | 2025 | 2024 | % Change | |||||||||||||||||||
| Stock-based compensation expense | $ | 603 | $ | 683 | -11.7 | % | $ | 1,308 | $ | 1,673 | -21.8 | % | ||||||||||||
Stock-based compensation expenses decreased 11.7% in the three months ended April 30, 2025 compared to the same period in the prior year. The decrease was primarily attributable to lower aggregate fair value related to the DSUs granted in November 2024 compared to that of the DSUs granted in September 2021 which were being recognized on a graded vesting basis over the requisite service periods. Additionally, our stock-based compensation expense related to the portion of retention bonus to be paid in our Class B common stock in connection with the GuruShots acquisition have been fully recognized as of April 1, 2025, which contributed in part to the year over year decrease.
Stock-based compensation expenses decreased 21.8% in the nine months ended April 30, 2025 compared to the same period in the prior year. The decrease was primarily attributable to lower aggregate fair value related to the DSUs granted in November 2024 compared to that of the DSUs granted in September 2021 which were being recognized on a graded vesting basis over the requisite service periods. Additionally, our stock-based compensation expense related to the portion of retention bonus to be paid in our Class B common stock in connection with the GuruShots acquisition have been fully recognized as of April 1, 2025, which contributed in part to the year over year decrease.
Certain stock options, DSUs and restricted stock grants are more fully described in Note 7 Stock-Based Compensation to the unaudited condensed consolidated financial statements included in Item 1 to Part I of this Quarterly Report on Form 10-Q.
Depreciation and amortization. Depreciation and amortization consist mainly of amortization of intangible assets in connection with the GuruShots and Emojipedia acquisitions and capitalized software and technology development costs of our internal developers on various projects that we invested in specific to the various platforms on which we operate our service.
| Three Months Ended April 30, | Nine Months Ended April 30, | |||||||||||||||||||||||
| 2025 | 2024 | % Change | 2025 | 2024 | % Change | |||||||||||||||||||
| (in thousands, except percentages) | ||||||||||||||||||||||||
| Depreciation and amortization | $ | 225 | $ | 583 | -61.4 | % | $ | 924 | $ | 2,120 | -56.4 | % | ||||||||||||
| As a percentage of revenues | 2.9 | % | 7.6 | % | 4.2 | % | 9.4 | % | ||||||||||||||||
Depreciation and amortization expenses decreased 61.4% in three months ended April 30, 2025 compared to the same period in the prior year primarily due to the $11.9 million impairment charge recorded in Q2 of fiscal 2024.
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Depreciation and amortization expenses decreased 56.4% in nine months ended April 30, 2025 compared to the same period in the prior year also due to the $11.9 million impairment charge recorded in Q2 of fiscal 2024.
Impairment of intangible assets. For the nine months ended April 30, 2024, we recorded an approximately $11.9 million impairment of intangible assets of our GuruShots reporting segment, as more fully described in Note 5 Intangible Assets and Goodwill to the unaudited condensed consolidated financial statements included in Item 1 to Part I of this Quarterly Report on Form 10-Q.
Restructuring charges. For the three and nine months ended April 30, 2025, we recorded approximately $0.6 and $1.1 million, respectively, in restructuring charges primarily consisting of severance and employee benefits in connection with the global restructuring implemented in January 2025, as more fully described in Note 14 Restructuring and Other Related Charges to the unaudited condensed consolidated financial statements included in Item 1 to Part I of this Quarterly Report on Form 10-Q.
Impairment of capitalized software and technology development costs. For the nine months ended April 30, 2025, we wrote off approximately $0.8 million of GuruShots’ capitalized software and technology development costs in connection with the global restructuring implemented in January 2025, as more fully described in Note 14 Restructuring and Other Related Charges to the unaudited condensed consolidated financial statements included in Item 1 to Part I of this Quarterly Report on Form 10-Q.
Interest and other income, net.
| Three Months Ended April 30, | Nine Months Ended April 30, | |||||||||||||||||||||||
| 2025 | 2024 | % Change | 2025 | 2024 | % Change | |||||||||||||||||||
| (in thousands, except percentages) | ||||||||||||||||||||||||
| Interest and other income, net | $ | 154 | $ | 188 | -18.1 | % | $ | 507 | $ | 434 | 16.8 | % | ||||||||||||
| As a percentage of revenues | 2.0 | % | 2.5 | % | 2.3 | % | 1.9 | % | ||||||||||||||||
In the three months ended April 30, 2025, interest and other income, net decreased by $34,000 compared to the same period in the prior year, primarily due to lower interest yield we received on our cash in the current year period.
In the nine months ended April 30, 2025, interest and other income, net increased by $73,000 compared to the same period in the prior year, primarily due to lower interest yield we received on our cash in the current year period, which was more than offset by $65,000 in interest expense related to the $2 million term loan which was repaid in November 2023 and the $50,000 impairment charge related to our investment in a privately held company of which the carrying value was reduced to $0 as of October 30, 2023.
Net loss resulting from foreign exchange transactions. Net loss resulting from foreign exchange transactions is comprised of gains and losses generated from movements in NOK and EUR relative to the U.S. Dollar, including gains or losses from our hedging activities.
| Three Months Ended April 30, | Nine Months Ended April 30, | |||||||||||||||||||||||
| 2025 | 2024 | % Change | 2025 | 2024 | % Change | |||||||||||||||||||
| (in thousands, except percentages) | ||||||||||||||||||||||||
| Net loss resulting from foreign exchange transactions | $ | (41 | ) | $ | (80 | ) | -48.8 | % | $ | (141 | ) | $ | (223 | ) | -36.8 | % | ||||||||
| As a percentage of revenues | -0.5 | % | -1.0 | % | -0.6 | % | -1.0 | % | ||||||||||||||||
In the three months ended April 30, 2025, net loss resulting from foreign exchange transactions was $41,000 compared to a net loss of $80,000 for the same period in the prior year primarily due to unfavorable FX movement related to our NOK and EUR hedging activities in both current and prior periods.
In the nine months ended April 30, 2025, net loss resulting from foreign exchange transactions decreased by $82,000 from $141,000 to $223,000 when compared to the same period in the prior year primarily due to unfavorable FX movement related to our NOK and EUR hedging activities in both current and prior periods.
We recognized Mark to Market (“MTM”) gains of $65,000 and losses of $51,000 from NOK and EUR hedging activities, respectively, as of April 30, 2025 and July 31, 2024, as more fully described in Note 4, Derivative Instruments, to the unaudited condensed consolidated financial statements included in Item 1 to Part I of this Quarterly Report on Form 10-Q.
Following closure of our Norwegian office, we do not anticipate further USD to NOK hedging activities.
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Income taxes expense (benefit)
| Three Months Ended April 30, | Nine Months Ended April 30, | |||||||||||||||||||||||
| 2025 | 2024 | % Change | 2025 | 2,024 | % Change | |||||||||||||||||||
| (in thousands, except percentages) | ||||||||||||||||||||||||
| Income taxes expense (benefit) | $ | 88 | $ | (137 | ) | nm | $ | (318 | ) | $ | (2,397 | ) | -86.7 | % | ||||||||||
| As a percentage of revenues | 1.1 | % | -1.8 | % | -1.5 | % | -10.6 | % | ||||||||||||||||
In the three months ended April 30, 2025, income taxes expense was $88,000 compared to an income tax benefit of $137,000 for the same period in the prior year, resulting primarily from the $273,000 pre-tax income in the current year period compared to the pre-tax loss of $24,000 in the prior period.
In the nine months ended April 30, 2025, income tax benefit decreased by $2.1 million compared to the same period in the prior year, resulting primarily from the $2.5 million increase in deferred tax assets related to the $11.9 million impairment loss on GuruShot’s intangible assets recorded in the prior period offset by $0.2 million increase in deferred tax assets related to the impairment charge of GuruShot’s capitalized software and technology development costs of $0.8 million recorded in the current year period.
Comparison of our Segment Results of Operations
The following table presents the results for our Zedge Marketplace and GuruShots segment income (loss) from operations for the three and nine months ended April 30, 2025 and 2024:
| Three Months Ended April 30, | Nine Months Ended April 30, | |||||||||||||||||||||||
| 2025 | 2024 | % Change | 2025 | 2024 | % Change | |||||||||||||||||||
| Segment income (loss) from operations: | ||||||||||||||||||||||||
| Zedge Marketplace: | $ | 1,264 | $ | 1,197 | 5.6 | % | $ | 2,240 | $ | 4,532 | -50.6 | % | ||||||||||||
| GuruShots: | (1,104 | ) | (1,329 | ) | -16.9 | % | (4,757 | ) | (16,272 | ) | -70.8 | % | ||||||||||||
| Total | $ | 160 | $ | (132 | ) | -221.2 | % | $ | (2,517 | ) | $ | (11,740 | ) | -78.6 | % | |||||||||
Three months Ended April 30, 2025 Compared to Three Months Ended April 30, 2024
For the three months ended April 30, 2025, our income from operations related to the Zedge Marketplace increased 5.6% to $1.3 million from $1.2 million for the same period in the prior year, primarily due to higher revenue coupled with lower personnel related expenses offset by the increase in user acquisition costs, restructuring charges and other expenses.
For the three months ended April 30, 2025, our loss from operations related to GuruShots decreased 16.9% to $1.1 million from $1.3 million for the same period in the prior year, primarily due to lower revenue more than offset by lower personnel expenses, lower users acquisition costs and lower platform fees.
Nine months Ended April 30, 2025 Compared to Nine months Ended April 30, 2024
For the nine months ended April 30, 2025, our income from operations related to the Zedge Marketplace decreased 50.6% to $2.2 million from $4.5 million for the same period in the prior year, primarily due to higher users acquisition costs and higher other expenses incurred in the current year period. Additionally, we recorded $0.7 million restructuring charges in the current year period which contributed in part to the decrease in the segment income from operation related to the Zedge Marketplace.
For the nine months ended April 30, 2025, our loss from operations related to GuruShots decreased 70.8% to $4.8 million from $16.3 million for the same period in the prior year, primarily due to lower revenue coupled with the $11.9 million impairment loss of intangible assets recorded in the prior period.
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Liquidity and Capital Resources
General
At April 30, 2025, we had cash and cash equivalents of $20.4 million and working capital (current assets less current liabilities) of $17.5 million, compared to $20.0 million and $17.7 million, respectively, at July 31, 2024. We expect that our cash and cash equivalents on hand and our cash flow from operations will be sufficient to meet our anticipated cash requirements for the twelve-month period ending June 13, 2026. We maintain a revolving credit facility of $4 million, including a foreign exchange contract facility of up to $7.5 million with WAB, as discussed below under Financing Activities and in Note 10, Term Loan and Revolving Credit Facility, to the unaudited condensed consolidated financial statements included in Item 1 to Part I of this Quarterly Report on Form 10-Q.
The following tables present selected financial information for the nine months ended April 30, 2025 and 2024:
| Nine Months Ended April 30, | ||||||||||||
| (in thousands) | 2025 | 2024 | $ Changes | |||||||||
| Cash flows provided by (used in): | ||||||||||||
| Operating activities | $ | 2,748 | $ | 5,155 | $ | (2,407 | ) | |||||
| Investing activities | (378 | ) | (1,028 | ) | 650 | |||||||
| Financing activities | (2,030 | ) | (2,162 | ) | 132 | |||||||
| Effect of exchange rate changes on cash and cash equivalents | 95 | (165 | ) | 260 | ||||||||
| Increase in cash and cash equivalents | $ | 435 | $ | 1,800 | $ | (1,365 | ) | |||||
Operating Activities
Our cash flow from operations varies significantly from quarter to quarter and from year to year, depending on our operating results and the timing of operating cash receipts and payments, specifically trade accounts receivable and trade accounts payable.
Net cash provided by operating activities was $2.7 million for the nine months ended April 30, 2025, primarily consisting of a $1.8 million net loss, adjusted for certain non-cash items, which included a $0.6 million impairment charge (net of tax effect) of capitalized software and technology development costs, $0.9 million of amortization, depreciation, and write-offs, $1.3 million of stock-based compensation expense, and a net increase in operating assets and liabilities of $1.7 million, primarily from the deferred revenue associated with the lifetime subscriptions sold during the period.
Net cash provided by operating activities was $5.2 million for the nine months ended April 30, 2024, primarily consisting of $9.1 million of net loss, adjusted for certain non-cash items, which included a $9.3 million impairment charge (net of tax effect) of intangible assets, $2.2 million of amortization, depreciation, and write-offs, $1.7 million of stock-based compensation expense, and a net increase in operating assets and liabilities of $1.1 million.
Investing Activities
Cash used in investing activities in the nine months ended April 30, 2025 and 2024 consisted primarily of capitalized software and technology development costs related to various projects that we invested in specific to the various platforms on which we operate our service.
Financing Activities
On November 15, 2023, the Company voluntarily prepaid the entire principal amount of $2 million in accordance with the terms of the Amended Loan Agreement without incurring any prepayment penalty.
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In the nine months ended April 30, 2025, we repurchased - in connection with the share repurchase program – 683,506 shares of our Class B common stock for approximately $2.0 million compared to 60,206 shares for approximately $152,000 in the prior period.
In the nine months ended April 30, 2025 and 2024, we purchased 6,903 shares and 6,328 shares, respectively, of our Class B common stock from certain employees for $22,000 and $13,000, respectively, to satisfy tax withholding obligations in connection with the vesting of DSUs.
We do not anticipate paying dividends on our common stock until we achieve sustainable profitability and retain certain minimum cash reserves. The payment of dividends in any specific period will be at the sole discretion of our Board of Directors.
Concentration of Credit Risk and Significant Customers
Historically, we have had very little or no bad debt, which is common with other platforms of our size that derive their revenue from mobile advertising, as we aggressively manage our collections and perform due diligence on our customers. In addition, the majority of our revenue is derived from large, credit-worthy customers, e.g. Google, Facebook, Vungle and AppLovin, and we terminate our services with smaller customers immediately upon balances becoming past due. Since these smaller customers rely on us to derive their own revenue, they generally pay their outstanding balances on a timely basis.
In the nine months ended April 30, 2025, one major customer represented 35% of our revenue. In the nine months ended April 30, 2024, two customers represented 31% and 10% of our revenue, respectively. At April 30, 2025, two customers represented 45% and 13% of our accounts receivable balance, respectively. At April 30, 2024, two customers represented 36% and 19% of our accounts receivable balance, respectively. All of these significant customers were advertising exchanges operated by leading companies, and the receivables represent many smaller amounts due from their advertisers.
Contractual Obligations and Other Commercial Commitments
Smaller reporting companies are not required to provide the information required by this item.
Off-Balance Sheet Arrangements
At April 30, 2025, we did not have any “off-balance sheet arrangements,” as defined in relevant SEC regulations that are reasonably likely to have a current or future effect on our financial condition, results of operations, liquidity, capital expenditures or capital resources.
Item 3. Quantitative and Qualitative Disclosures About Market Risks
Smaller reporting companies are not required to provide the information required by this item.
Item 4. Controls and Procedures
Evaluation of Disclosure Controls and Procedures. Our Chief Executive Officer and Chief Financial Officer have evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934, as amended), as of the end of the period covered by this Quarterly Report on Form 10-Q. Based on this evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that, as of such date, our disclosure controls and procedures were effective at a reasonable assurance level as of April 30, 2025.
Changes in Internal Control over Financial Reporting. There were no changes in our internal control over financial reporting during the quarter ended April 30, 2025 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
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PART II. OTHER INFORMATION
Item 1. Legal Proceedings
Legal proceedings in which we are involved are more fully described in Note 9, Commitments and Contingencies, to the unaudited condensed consolidated financial statements included in Item 1 to Part I of this Quarterly Report on Form 10-Q.
Item 1A. Risk Factors
Other than as set forth below, there are no material changes from the risk factors previously disclosed in Item 1A to Part I of the 2024 Form 10-K.
Privacy and Data Protection Risks
The deployment of AI technologies in our products and services may involve the collection, processing, and storage of personal data, potentially exposing us to heightened privacy and data protection risks. Non-compliance with data protection regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) could result in significant fines, legal actions, and reputational damage. Moreover, AI systems can inadvertently process sensitive information, leading to unauthorized disclosures or misuse of personal data. As regulatory frameworks evolve, we may incur increased costs to ensure compliance and adapt our AI systems accordingly.
Algorithmic Bias and Discrimination
AI models are susceptible to biases present in training data, which can lead to discriminatory outcomes. Such biases may result in unfair treatment of users or creators, potentially violating anti-discrimination laws and damaging our brand reputation. Addressing algorithmic bias requires ongoing efforts in data curation, model evaluation, and the implementation of fairness measures, which may increase operational complexity and costs.
Cybersecurity Vulnerabilities in AI Systems
AI systems can introduce new cybersecurity vulnerabilities, including susceptibility to adversarial attacks, model inversion, and data poisoning. Exploitation of these vulnerabilities could lead to unauthorized access to sensitive information, disruption of services, or manipulation of AI outputs. As cyber threats become more sophisticated, we must invest in advanced security measures and continuously monitor our AI systems to mitigate potential risks.
Regulatory and Compliance Challenges
The regulatory landscape for AI is rapidly evolving, with new laws and guidelines emerging globally. Compliance with diverse and potentially conflicting regulations across jurisdictions may require significant resources and adjustments to our AI development and deployment practices. Failure to adhere to applicable laws could result in legal penalties, restrictions on our operations, and harm to our reputation.
Intellectual Property and Ownership Issue
The use of AI-generated content raises complex intellectual property (IP) considerations, including questions about ownership rights and potential infringement of third-party IP. Uncertainties in IP law regarding AI outputs may expose us to legal disputes and challenges in protecting our proprietary content. We may need to invest in legal expertise and adjust our content policies to navigate these complexities effectively.
Operational Dependence on AI Technologies
Our increasing reliance on AI technologies for various operational aspects, such as content moderation, personalization, and user engagement, may pose risks if these systems fail or produce unintended outcomes. Technical issues, data inaccuracies, or system malfunctions could disrupt our services and negatively impact user experience. Ensuring the reliability and accuracy of AI systems requires ongoing maintenance, testing, and potential human oversight.
Ethical and Reputational Considerations
The deployment of AI technologies can raise ethical concerns, particularly if users perceive AI-driven decisions as opaque or unfair. Public scrutiny and negative perceptions regarding our use of AI could harm our brand and user trust. We must proactively address ethical considerations in our AI development processes and maintain transparency to mitigate reputational risks.
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Talent Acquisition and Retention
The specialized nature of AI development necessitates skilled personnel, and competition for such talent is intense. Challenges in attracting and retaining qualified AI professionals could impede our ability to innovate and maintain our AI systems effectively. We may need to offer competitive compensation and invest in training programs to build and sustain our AI capabilities.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
In October 2021, our Board of Directors authorized a repurchase program of up to 1.5 million shares of our Class B common stock at a maximum aggregate purchase price of $3 million. In September 2024, upon the completion of the initial $3.0 million repurchase program, our Board of Directors authorized an additional $5 million for the repurchase program with no limitation on the number of shares that may be repurchased. Repurchases may be made from time to time through open market purchases or through privately negotiated transactions, subject to market conditions, applicable legal requirements and other relevant factors. Open market repurchases may be structured to occur in accordance with the requirements of Rule 10b-18 under the Securities Exchange Act of 1934, as amended (the “Exchange Act”). We may also, from time to time, enter into Rule 10b5-1 (under the Exchange Act) trading plans to facilitate repurchases of our shares. The repurchase program does not obligate us to acquire any particular amount of our Class B common stock, has no expiration date and may be modified, suspended, or terminated at any time at our discretion.
The following table summarizes the share repurchase activity for the third quarter of our fiscal 2025 ended April 30, 2025:
| Period | Total Number of Shares Purchased (1) | Average Price Paid Per Share | Total Number of Shares Purchased as Part of Publicly Announced Programs | Approximate Dollar Value of Shares that May Yet Be Purchased Under the Program | ||||||||||||
| (in thousands) | (in thousands) | (in thousands) | ||||||||||||||
| February 1, 2025 to February 28, 2025 | 82 | $ | 2.81 | 82 | $ | 4,085 | ||||||||||
| March 1, 2025 to March 31, 2025 | 50 | $ | 2.31 | 50 | $ | 3,970 | ||||||||||
| April 1, 2025 - April 30, 2025 | 87 | $ | 2.18 | 87 | $ | 3,780 | ||||||||||
| Total | 219 | 219 | ||||||||||||||
| (1) | The average price paid per share includes any broker commissions. |
Item 3. Defaults Upon Senior Securities
None
Item 4. Mine Safety Disclosures
Not applicable
Item 5. Other Information
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Item 6. Exhibits
| * | Filed or furnished herewith. |
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
| ZEDGE, INC. | ||
| June 13, 2025 | By: | /s/ JONATHAN REICH |
|
Jonathan Reich | ||
| June 13, 2025 | By: | /s/ YI TSAI |
|
Yi Tsai | ||
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