v3.25.1
Net Sales
 12 Months Ended
Apr. 30, 2025
Net Sales [Abstract]  
Net Sales Net Sales
The following table shows our net sales by geography:
202320242025
United States
$1,968 $1,889 $1,765 
Developed International1
1,178 1,154 1,090 
Emerging2
824 869 852 
Travel Retail3
170 179 166 
Non-branded and bulk4
88 87 102 
$4,228 $4,178 $3,975 
1Represents net sales of branded products to “advanced economies” as defined by the International Monetary Fund (IMF), excluding the United States. Our top developed international markets are Germany, Australia, the United Kingdom, France, and Canada.
2Represents net sales of branded products to “emerging and developing economies” as defined by the IMF. Our top emerging markets are Mexico, Poland, Brazil, and Türkiye.
3Represents net sales of branded products to global duty-free customers, other travel retail customers, and the U.S. military, regardless of customer location.
4Includes net sales of used barrels, contract bottling services, and non-branded bulk whiskey, regardless of customer location.

The following table shows our net sales by product category:
202320242025
Whiskey1
$2,915 $2,832 $2,828 
Ready-to-Drink2
509 520 491 
Tequila3
320 306 262 
Non-branded and bulk4
88 87 102 
Rest of portfolio5
396 433 292 
$4,228 $4,178 $3,975 
1Includes all whiskey spirits and whiskey-based flavored liqueurs. The brands included in this category are the Jack Daniel’s family of brands (excluding the “Ready-to-Drink” products outlined below), the Woodford Reserve family of brands, the Old Forester family of brands, The Glendronach, Benriach, Glenglassaugh, and Slane Irish Whiskey.
2Includes the Jack Daniel’s ready-to-drink (RTD) and ready-to-pour (RTP) products, New Mix, and other RTD/RTP products.
3Includes el Jimador, the Herradura family of brands, and other tequilas.
4Includes net sales of used barrels, contract bottling services, and non-branded bulk whiskey.
5Includes Korbel California Champagnes and Korbel Brandy (announced the end of the sales, marketing, and distribution relationship effective June 30, 2025), Diplomático, Chambord, Gin Mare, Sonoma-Cutrer (which was divested on April 30, 2024), Finlandia Vodka (which was divested on November 1, 2023), Fords Gin, and other agency brands (brands we do not own, but sell in certain markets).