Condensed Consolidated Statements of Operations (Unaudited) - USD ($) |
3 Months Ended | 6 Months Ended | ||
|---|---|---|---|---|
Jun. 30, 2023 |
Jun. 30, 2022 |
Jun. 30, 2023 |
Jun. 30, 2022 |
|
| Net Revenue | ||||
| Total net revenue | $ 6,283,490 | $ 13,379,528 | $ 12,861,527 | $ 21,699,584 |
| Cost of Revenue | ||||
| Cost of revenue | 2,932,153 | 4,687,602 | 5,569,921 | 6,865,555 |
| Total cost of sales | 2,932,153 | 4,687,602 | 5,569,921 | 6,865,555 |
| Gross profit | 3,351,337 | 8,691,926 | 7,291,606 | 14,834,029 |
| Operating expenses: | ||||
| General and administrative | 1,784,933 | 1,547,713 | 2,388,408 | 1,940,958 |
| Advertising and marketing | 4,090,932 | 12,012,857 | 8,980,440 | 17,256,535 |
| Professional fees | 580,960 | 1,253,553 | 1,119,568 | 1,298,053 |
| Salaries and compensation | 735,918 | 63,249 | 2,071,845 | 133,671 |
| Total operating expenses | 7,192,743 | 14,877,372 | 14,560,261 | 20,629,217 |
| Loss from operations | (3,841,406) | (6,185,446) | (7,268,655) | (5,795,188) |
| Other income (expense) | ||||
| Interest expense | (230,133) | (13,108) | (455,760) | (13,108) |
| Other income | 57,756 | 57,756 | ||
| Other expense | (30,000) | |||
| Gain on disposal of assets | 28,397 | 28,397 | ||
| Total other income (expense), net | (230,133) | 73,045 | (485,760) | 73,045 |
| Net loss from continuing operations | (4,071,539) | (6,112,401) | (7,754,415) | (5,722,143) |
| Gain (Loss) from discontinued operations | (515) | (1,854) | ||
| Gain (Loss) from deconslidation of subsidiary | ||||
| Loss before income tax provision | (4,072,054) | (6,112,401) | (7,756,269) | (5,722,143) |
| Income tax provision | (75,552) | 48 | 6,402 | |
| Net loss | $ (4,072,054) | $ (6,036,849) | $ (7,756,317) | $ (5,728,545) |
| Earnings (Loss) Per Share: | ||||
| Net loss per common share continued - basic | $ (1.74) | $ (1.74) | $ (1.97) | $ (3.13) |
| Net loss per common share continued - diluted | (1.74) | (1.74) | (1.97) | (3.13) |
| Net loss per common share discontinued - basic | (0.00) | (0.00) | ||
| Net loss per common share discontinued - diluted | (0.00) | (0.00) | ||
| Net loss per common share - basic | (1.74) | (1.74) | (1.97) | (3.13) |
| Net loss per common share - diluted | $ (1.74) | $ (1.74) | $ (1.97) | $ (3.13) |
| Weighted average number of common shares - basic | 3,945,383 | 1,069,381 | 3,937,651 | 1,832,005 |
| Weighted average number of common shares - diluted | 3,945,383 | 1,069,381 | 3,937,651 | 1,832,005 |
| Product [Member] | ||||
| Net Revenue | ||||
| Total net revenue | $ 6,283,490 | $ 13,374,528 | $ 12,846,527 | $ 21,694,584 |
| Rentals [Member] | ||||
| Net Revenue | ||||
| Total net revenue | $ 5,000 | $ 15,000 | $ 5,000 | |
| X | ||||||||||
- Definition Interest expense non operating. No definition available.
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- Definition The aggregate costs related to goods produced and sold and services rendered by an entity during the reporting period. This excludes costs incurred during the reporting period related to financial services rendered and other revenue generating activities. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition The aggregate cost of goods produced and sold and services rendered during the reporting period. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- References No definition available.
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- Definition Amount of gain (loss) from deconsolidation of subsidiary and derecognition of group of assets constituting transfer of business or nonprofit activity, excluding conveyance of oil and gas mineral rights and transfer of good or service in contract with customer. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- References No definition available.
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- Definition The amount of net income (loss) for the period per each share of common stock or unit outstanding during the reporting period. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition The amount of net income (loss) for the period available to each share of common stock or common unit outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of common shares or units for all dilutive potential common shares or units outstanding during the reporting period. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition Amount of gain (loss) on sale or disposal of assets utilized in financial service operations. No definition available.
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- Definition The aggregate total of expenses of managing and administering the affairs of an entity, including affiliates of the reporting entity, which are not directly or indirectly associated with the manufacture, sale or creation of a product or product line. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition Amount after tax of income (loss) from continuing operations attributable to the parent. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition Amount of income (loss) from continuing operations, including income (loss) from equity method investments, before deduction of income tax expense (benefit), and income (loss) attributable to noncontrolling interest. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition The amount of net income (loss) from continuing operations per each share of common stock or unit outstanding during the reporting period. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition The amount of net income (loss) derived from continuing operations during the period available to each share of common stock or common unit outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of common shares or units for all dilutive potential common shares or units outstanding during the reporting period. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition Amount after tax of income (loss) from a discontinued operation attributable to the parent. Includes, but is not limited to, the income (loss) from operations during the phase-out period, gain (loss) on disposal, gain (loss) for reversal of write-down (write-down) to fair value, less cost to sell, and adjustments to a prior period gain (loss) on disposal. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition Per basic share amount, after tax, of income (loss) from the day-to-day business activities of the discontinued operation and gain (loss) from the disposal of the discontinued operation. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition Per diluted share amount, after tax, of income (loss) from the day-to-day business activities of the discontinued operation and gain (loss) from the disposal of the discontinued operation. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition Amount of current income tax expense (benefit) and deferred income tax expense (benefit) pertaining to continuing operations. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition The total expense recognized in the period for promotion, public relations, and brand or product advertising. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition The portion of profit or loss for the period, net of income taxes, which is attributable to the parent. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition The aggregate amount of income or expense from ancillary business-related activities (that is to say, excluding major activities considered part of the normal operations of the business). Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- References No definition available.
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- Definition Amount of expense for salary and wage arising from service rendered by officer. Excludes allocated cost, labor-related nonsalary expense, and direct and overhead labor cost included in cost of good and service sold. Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef
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- Definition Generally recurring costs associated with normal operations except for the portion of these expenses which can be clearly related to production and included in cost of sales or services. Includes selling, general and administrative expense. No definition available.
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- References No definition available.
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- Definition The net result for the period of deducting operating expenses from operating revenues. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition Amount of expense related to nonoperating activities, classified as other. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition Amount of income related to nonoperating activities, classified as other. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition A fee charged for services from professionals such as doctors, lawyers and accountants. The term is often expanded to include other professions, for example, pharmacists charging to maintain a medicinal profile of a client or customer. Reference 1: http://www.xbrl.org/2003/role/exampleRef
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- Definition Amount, including tax collected from customer, of revenue from satisfaction of performance obligation by transferring promised good or service to customer. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenue-producing transaction, including, but not limited to, sales, use, value-added and excise. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- References No definition available.
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- Definition The average number of shares or units issued and outstanding that are used in calculating diluted EPS or earnings per unit (EPU), determined based on the timing of issuance of shares or units in the period. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition Number of [basic] shares or units, after adjustment for contingently issuable shares or units and other shares or units not deemed outstanding, determined by relating the portion of time within a reporting period that common shares or units have been outstanding to the total time in that period. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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