Note 13 - Segment Reporting |
3 Months Ended |
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Mar. 31, 2025 | |
| Notes to Financial Statements | |
| Segment Reporting Disclosure [Text Block] |
Segment Information
We currently operate in reportable segment, marketing technology solutions. The marketing technology solutions segment generates revenue through three primary sources which includes (1) hardware sales from reselling digital signage hardware from original equipment manufacturers, (2) services from helping customers design, deploy, and manage their digital signage and ad-based networks, and (3) recurring subscription licensing and support revenue from our digital signage and ad-tech software platforms, which are generally sold via a SaaS model.
Our Chief Executive Officer is our chief operating decision maker (the “CODM”). Our CODM evaluates performance and makes operating decisions about allocating resources based on financial data presented on a consolidated basis, accompanied by information about revenue disaggregated by service. Our CODM uses the segment information primarily to evaluate the profitability and strategic growth potential of the segment. The reported measures of profit or loss are benchmarked against historical performance and market expectations. Based on this analysis, the CODM determines whether or not to invest in new technology or reallocate operating expenses - namely personnel. In addition, the CODM reviews supplementary metrics such as disaggregated revenue as disclosed in Note 4 Revenue Recognition and customer growth to ensure that our strategic decisions are aligned with long-term performance goals.
The measure used by our CODM to assess performance and make operating decisions is net income (loss) as reported on our Condensed Consolidated Statements of Operations. Significant segment expenses are reported as total expenses on the Condensed Consolidated Statements of Operations. Segment assets are disclosed in the Condensed Consolidated Balance Sheets.
Significant Customers
We had two customers that accounted for 13% and 11% of accounts receivable at March 31, 2025 and customer that accounted for 16% of accounts receivable at December 31, 2024.
We had three customers that accounted for 20%, 11% and 10% of revenue for the three months ended March 31, 2025, compared to four customers that accounted for 13%, 12%, 11%, and 10% of revenue for the three months ended March 31, 2024.
Significant Vendors
We had vendors that accounted for 14% and 13% of outstanding accounts payable at March 31, 2025, and vendors that accounted for 27% and 10% of outstanding accounts payable at December 31, 2024.
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