| Schedule of Segment reporting |
The
following table outlines the sales, cost of sales, gross margin, directly attributable selling expenses, and contribution margin of the
segments for the three months ended March 31, 2025 and 2024. Sales figures are net of related excise taxes.
Schedule of Segment reporting
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Three Months Ended March 31, | |
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Direct Sales | | |
Distributor Sales | | |
Unallocated | | |
Total | |
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2025 | | |
2024 | | |
2025 | | |
2024 | | |
2025 | | |
2024 | | |
2025 | | |
2024 | |
| Sales, net | |
$ | 4,310,474 | | |
$ | 4,286,156 | | |
$ | 3,231,109 | | |
$ | 4,516,924 | | |
$ | - | | |
$ | - | | |
$ | 7,541,583 | | |
$ | 8,803,080 | |
| Cost of Sales | |
| 1,185,593 | | |
| 1,295,145 | | |
| 1,596,882 | | |
| 2,235,213 | | |
| - | | |
| - | | |
| 2,782,475 | | |
| 3,530,358 | |
| Gross Profit | |
| 3,124,881 | | |
| 2,991,011 | | |
| 1,634,227 | | |
| 2,281,711 | | |
| - | | |
| - | | |
| 4,759,108 | | |
| 5,272,722 | |
| Selling and Marketing Expenses | |
| 3,086,255 | | |
| 3,263,381 | | |
| 640,035 | | |
| 504,424 | | |
| 241,420 | | |
| 259,977 | | |
| 3,967,710 | | |
| 4,027,782 | |
| Contribution Margin | |
$ | 38,626 | | |
$ | (272,370 | ) | |
$ | 994,192 | | |
$ | 1,777,287 | | |
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| Percent of Sales | |
| 57.2 | % | |
| 48.7 | % | |
| 42.8 | % | |
| 51.3 | % | |
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| General and Administration Expenses | |
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| 1,661,376 | | |
| 1,847,517 | | |
| 1,661,376 | | |
| 1,847,517 | |
| Loss from Operations | |
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$ | (869,978 | ) | |
$ | (602,577 | ) |
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