v3.25.1
Business Segments
 9 Months Ended
Mar. 30, 2025
Segment Reporting [Abstract]  
Business Segments Business segments
The Company’s management reviews the results of its operations by the following three business segments:
•Consumer Floral & Gifts,
•BloomNet, and
•Gourmet Foods & Gift Baskets
Segment performance is measured based on contribution margin, which includes only the direct controllable revenue and operating expenses of the segments. As such, management’s measure of profitability for these segments does not include the effect of corporate overhead (see (a) below), nor does it include depreciation and amortization, other expense (income), net and income taxes, or stock-based compensation, which are included within corporate overhead. Assets and liabilities are reviewed at the consolidated level by management and not accounted for by segment.
Three Months EndedNine Months Ended
March 30,
2025		March 31,
2024		March 30,
2025		March 31,
2024
(in thousands)
Net Revenues:
Segment Net Revenues:
Consumer Floral & Gifts$196,030 $221,207 $565,559 $618,236 
BloomNet28,552 27,314 74,464 83,420 
Gourmet Foods & Gift Baskets107,088 130,989 709,545 769,061 
Corporate69 167 271 716 
Intercompany eliminations(285)(272)(803)(924)
Total net revenues$331,454 $379,405 $1,349,036 $1,470,509 
Operating Income (Loss):
Segment Contribution Margin:
Consumer Floral & Gifts$(131,690)$22,190 $(105,159)$41,609 
BloomNet8,472 7,506 22,773 25,981 
Gourmet Foods & Gift Baskets(27,802)(8,172)67,222 98,953 
Segment Contribution Margin Subtotal(151,020)21,524 (15,164)166,543 
Corporate (a)(29,291)(36,221)(93,883)(100,221)
Depreciation and amortization(13,119)(13,232)(40,287)(40,578)
Operating income (loss)$(193,430)$(27,929)$(149,334)$25,744 
(a) Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive and Customer Service Center functions, stock-based compensation, as well as changes in the fair value of the Company's NQDC Plan. In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions, other than those of the Customer Service Center, which are allocated directly to the above categories based upon usage, are included within corporate expenses as they are not directly allocable to a specific segment.
The following tables represent a disaggregation of revenue from contracts with customers, by channel:
Three Months Ended
Consumer Floral &
Gifts		BloomNetGourmet Foods &
Gift Baskets		Corporate and
Eliminations		Consolidated
March 30, 2025March 31, 2024March 30, 2025March 31, 2024March 30, 2025March 31, 2024March 30, 2025March 31, 2024March 30, 2025March 31, 2024
(in thousands)
Net revenues
E-commerce$194,048 $218,590 $- $- $97,710 $121,651 $- $- $291,758  $340,241 
Other1,982 2,617 28,552 27,314 9,378 9,338 (216)(105)39,696  39,164 
Total net revenues$196,030 $221,207 $28,552 $27,314 $107,088 $130,989 $(216)$(105)$331,454  $379,405 
 
Other revenues detail 
Retail and other1,982 2,617 - - 1,580 1,629 - - 3,562  4,246 
Wholesale- - 13,249 12,364 7,798 7,709 - - 21,047  20,073 
BloomNet services- - 15,303 14,950 - - - - 15,303  14,950 
Corporate- - - - - - 69 167 69  167 
Eliminations- - - - - - (285)(272)(285) (272)
Total other revenues$1,982 $2,617 $28,552 $27,314 $9,378 $9,338 $(216)$(105)$39,696  $39,164 
Nine Months Ended
Consumer Floral &
Gifts		BloomNetGourmet Foods &
Gift Baskets		Corporate and
Eliminations		Consolidated
March 30, 2025March 31, 2024March 30, 2025March 31, 2024March 30, 2025March 31, 2024March 30, 2025March 31, 2024March 30, 2025March 31, 2024
(in thousands)
Net revenues
E-commerce$560,106 $611,770 $- $- $602,152 $676,788 $- $- $1,162,258 $1,288,558 
Other5,453 6,466 74,464 83,420 107,393 92,273 (532)(208)186,778 181,951 
Total net revenues$565,559 $618,236 $74,464 $83,420 $709,545 $769,061 $(532)$(208)$1,349,036 $1,470,509 
Other revenues detail
Retail and other5,453 6,466 - - 7,923 7,859 - - 13,376 14,325 
Wholesale- - 31,932 32,867 99,470 84,414 - - 131,402 117,281 
BloomNet services- - 42,532 50,553 - - - - 42,532 50,553 
Corporate- - - - - - 271 716 271 716 
Eliminations- - - - - - (803)(924)(803)(924)
Total other revenues$5,453 $6,466 $74,464 $83,420 $107,393 $92,273 $(532)$(208)$186,778 $181,951